Marketing & Communications
The following is a guide for the amount of time required to deliver various projects. The earlier MarCom is aware of your project needs, the better the outcome. MarCom requires rough content for your project by this time (or earlier) in order to deliver the project by your deadline. Please note that several factors are built into these timeframes: › Time to get your project on our project log › Coordinating and shooting photography › Writing and editing content › Design time › Exchange of proofs and editing › Printing Allow six weeks for delivery of: › Standard brochure › Poster/flyer › Advertisement › Newsletter › Postcard mailer › Web page design › Email design/distribution
Beyond the Classroom EPIC Experiences
2011-12 PRESIDENT’S ANNUAL REPORT
Marketing & Communications 300 Showalter Hall Cheney, WA 99004-2445 www.ewu.edu/marcom 509.359.6336
Allow 10 weeks for delivery of: › Booklet brochure › Advertising/marketing campaign
Note that these timeframes may change according to project specifications such as photography needs, die cuts, binding, etc.
EWU Campus Living
INSIDE THE MIND 4 OF TODAY'S SOLDIER » Life isn’t about finding yourself. It’s about creating your p
So many programs,
we had to use this tiny font .
A ccounting | Africana Studies | Aging Studies | Alcohol/Drug Counseling and Prevention | Addiction Studies | American Indian Studies | Anthropology | Applied Developmental Psychology | Applied Technology | Aquatics | Art | Art History | Art, Studio | Asia Studies | Athletic Training | B iochemistry/Biotechnology | Biology | Business Administration
More than 80,000 alumni driving Washington’s economy. Professional networks throughout the state and country. Internships with major companies.
2011-12 tuition and fees 9-month costs in-state $7,422 WUE $10,788 out-of-state $17,100 room and board $7,971 books and supplies $1,050
| Chemistry/Biochemistry | Chicano-Latino Studies
| Children’s Studies | Coaching | Communication Disorders | Communications |
If MarCom does not receive content within the specified timeframe, we will still gladly facilitate completion of your project. However, we may need to utilize outside vendors and/or other resources that will require costs to be passed on to our clients.
Communication Studies (Public Relations) | Community Health | Computer Applications | Computer Information Systems | Computer Science | Construction Management Technology | Creative Writing | D ental Hygiene | Design (Technology) | Decision Science (Management) | Disability Studies | E arly Childhood Education | Earth and Space Science Education | Economics | Education, Elementary and Secondary | Electrical Engineering | English | English as a Second Language | Environmental Chemistry | Environmental Science |
Exercise Science | F ilm | Film Studies | Finance | Forensic Science | French | G ender Studies | General Business | Geographic Information Systems | Geography | Geology | German | Government | H ardware Engineering Technology | Health and Fitness for Elementary/ Secondary Education | Health Science | Health Services Administration | Health Informatics Technology and Management | History | Human Resources Management | Humanities | | Interdisciplinary Studies | Interdisciplinary Studies: Prior Learning | International Affairs | International Business | J apanese | Journalism, News Editorial | Journalism, Public Relations | Justice Studies | L atin American and Iberian Studies | Leadership | Library Media (Education) | Literary Studies | M anagement Information Systems | Manufacturing Technology | Marketing | Mathematics | Mechanical Engineering | Mechanical Engineering Technology | Military Science | Music | Music Composition | N atural Science Education | Nursing | O ccupational Therapy, Master’s | Operations Management | Outdoor Recreation | P hilosophy | Physical Therapy, Applied Doctorate | Physics | Piano Performance | Pre-Dentistry | Pre-Engineering | Pre-Law (Government) | Pre-Medicine (Biology and Chemistry) | Pre-Pharmacy | Pre-Veterinary | Psychology | Public Administration and Policy | Public History | Public Relations | R eading | Recreation Management | Religious Studies | S creenwriting | Social Studies Education | Software Engineering Technology | Social Work | Sociology | Spanish | Special Education | Suicide Risk Assessment, Treatment and Prevention | T echnical Communications | Theatre | Therapeutic Recreation | 3D Animation/Game Development | Urban and Regional Planning | V isual Art, Elementary and Secondary (Education) | Visual Communication Design | Vocal Performance | W eb Application Development | Wetlands Science and Management | Women’s and Gender Studies
I nstrumental Performance (Music)
PUSHING FOR THE PODIUM » p 8
SLAYER OF SUPER BUGS » p 10
TAKING THE HURT OUT OF WORK » p 14
STANDOUT RESEARCH » p 18
Stand out and fit in at the same time.
Washington state’s best value in education, hands down.
ewu.edu/academics Residence halls that foster academic success. Professors who know your name. Friends forever.
Five ski-slopes and 72 lakes and rivers. An international airport 15 minutes away. All the arts, shopping and culture of Washington’s second-largest city.
You’re not joining a college. You’re joining a family.
City mouse meets country mouse.
Every dollar is an investment in your future. $117 million in financial aid … to more than 71% of Eastern students $1.9 million in scholarships … to more than 1,000 Eastern students
Programs you can’t find anywhere else. Research that puts you on a national stage. Technologies of the future in your classroom today.
When it comes to jobs, the best network isn’t online. It’s at Eastern.
| Business and Marketing Education | Business Economics | Business Management |
C hallenge Course Management
Miechia Taylor “At Eastern I get the best Business Management of both worlds. I get the and Marketing small town feel and Seattle, Wash. all the excitement
Dahir Jigre “Once I was on campus and Game Development learned about the programs, Kent, Wash. I knew Eastern was going to
be my first choice.”
of the city.” 2
telling eastern's story… sharing what sets us apart Our Mission
› Writing team: writes/edits materials including Eastern magazine and Eastern 24/7, the news and information site for the campus community. Includes a media relations specialist who creates press releases and pitches stories to the media.
To tell the story of Eastern Washington University, share what Eastern has to offer and communicate the university’s unique promise in support of student enrollment and retention, internal awareness and private fundraising.
› Design team: creates the graphic design of materials
MarCom can help you achieve the results you want from your publications and websites. Whether you are putting together a single flyer, a poster, a series of printed materials or an ad campaign for your college, program or department, we strive to deliver outstanding customer service and accountability.
› Print/copy team (Eagle Printing and Copy Services): offers a full range of print and copy services, from full-color booklets to black and white flyers and forms
Learn more about our services and view a portfolio of our work at www.ewu.edu/marcom
EWU display at Spokane International Airport
› Web team: helps clients craft and maintain effective Web pages and is responsible for external navigation and content of university website
MarCom partners with Information Technology to enhance, maintain and manage the university website and Web presence.
Where you can find us
The writing, design and Web teams are located in 300 Showalter Hall. The print/copy team is located in 129 Tawanka Hall.
Standards for all EWU Publications
MarCom staff members ensure that your publications are accurate, consistent with other university publications, reflect the excellence of the university’s programs and meet your specific needs.
View Eastern’s identity standards and access downloadable EWU logos at www.ewu.edu/logo
› The design, writing and editing services of MarCom are available free of cost › The only cost is printing – the client decides quantity and sets budget › MarCom may need to charge for writing, design and/or project coordination services if the project content is not received within the specified timeframe
Contact Shelley Stickelmeyer at 359.6336, email@example.com, to discuss your project or needs. For complete step-by-step details go to www.ewu.edu/marcom. If the project involves creating largely new content, you will likely meet with a writer and designer shortly after contacting Shelley.
You'll need to know
› Project’s purpose › Target audience › Quantity and budget for printed pieces › Color choices › Photography needs › Project’s delivery/completion date
To keep the process running smoothly, promptly › Provide rough content for your project (copy points, facts, contact information for individuals to be interviewed or photographed). Work on your project does not begin until content is received › Review and approve printing bids › Review proofs and provide suggested edits › Respond to opportunities for press checks and/or review of product prior to mailing or delivery