l about al is te si l ul b ed R The nd image building on the bra its extreme r fo ns o ti o m ro p h it w music and sports events and with the games to interact e message th g in w lo al er m u ns co at the red to be put across th st a drink ju t o n is y n pa m co ll bu
Nitro uses its site as a combination of both a transactional ecommerce and a re lationship t ool providing help ful informatio n and a range of ways to fi nd what the con sumer is look ing for in a vis ually appeali ng manor.
Extreme is a brand that’s website is more about building a relationship and informing the consumer on the available experiences . They do this by posting videos and blogs so the consumer can relate to and communicate with the brand
Armada takes a more relationship building service and brand awareness approach to its site with blogs that consumers can connect to gain insight and assistance from the brand