PRINCIPLES • The mark needs to be versatile: Works in monochrome Legible at small scale Vertical and horizontal formats. • The mark must not overpower the art it accompanies. • The mark almost never appears by itself and is secondary to other components.
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grand opening event for all ages saturday, november 12 328 north charles street ctown.org
The mark can be relatively small, but legible with plenty of empty space around it
Maintain the integrity of the mark—avoid changing the spacing and scale of the lettering, recoloring, stretching, crowding or obscuring it.
Charles Town, WV Arts & Culture District | 67
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