BarberEVO UK & Ireland Issue 34 (September/October 2022) by Evo Enterprises Ltd

TRADE . BUSINESS . EDUCATION . CULTURE . t UK & IRELAND|SEPT/OCT2022//ISSUE#THIRTYFOUR£5LondoN’s C aLli NG.AMERICAN CREW ALL-STAR CHALLENGE

NEW AMERICAN CREW EDUCATION 12/09 BELFAST ACED INSPIRATION 19/09 LEEDS ACED 01 (19TH & 20TH) 26/09 GALWAY & CORK (WHOLESALE) LOOK & LEARN (26TH & 27TH) 03/10 LONDON ACED 01 (3RD & 4TH) 17/10 LEEDS ACED INSPIRATION 31/10 LONDON ACED INSPIRATION 14/11 IRELAND ACED INSPIRATION 21/11 DUBLIN ACED 01 (21ST & 22ND) SEPTEMBER2022OCTOBER2022NOVEMBER2022

ACed is the brand’s new education journey for stylists and barbers at all skill levels. Beginning at ACed 01 for those at the start of their journey, students can progress into ACed 02, our intermediate program, and all the way through to ACed 03, our most advanced curriculum.

Since 1994, American Crew has redefined the men’s grooming category around the world with product innovation and best-in-class education, producing stylists that deliver the highest quality services and haircuts to their clients.

05/12 LEEDS ACED 02 (5TH & 6TH) IAN.TUCKER@REVLON.COM@IANTUCKERAC AMERICANCREW.COM@AMERICANCREWUK@AMERICANCREW DECEMBER2022contactyoursalesconsultantCONNECTWITHUS!

This certificate training program is targeted at all groomers dedicated to building and maintaining a successful and loyal client base. Students will master best practice consultation skills in addition to key cutting and styling foundations necessary to perfect the most desired men’s looks from over 27 years of American Crew history.

Christian

American Crew All-Star Challenge Winner Rios Torres - Spain

2022 All-Star Challenge Winners

AMERICAN CREW ALL-STAR challenge LONDON CALLING AMERICAN CREW ALL-STAR ChallengeAMERICAN CREW ALL-STARAMERICANChallengeCREWALL-STAR Challenge AmericanTheCrew’sFive

American Crew arrives in the U.K. to spotlight their All-Star Challenge, an annual search for the top talent in the grooming industry. The brand hosted a studio session to celebrate their five Global winners with Founder and renowned photographer David Raccuglia. DIY was the trend of the moment as stylists featured the authentic, do-it-yourself hair trends inspired by the golden era of 70’s punk and 80’s mod.

American Crew All-Star Challenge Winner Ciara Madden - Ireland

American Crew All-Star Challenge Winner Attila Can - Germany

The Global All-Star Challenge Winners hailed from Brazil, Germany, Ireland, Spain and the U.K. to celebrate their victories with a trend shoot collaboration. Working alongside David and Global Education Lead, Phoenix Thomson, the talented group of creatives produced a trend-led capsule, paying homage to the self-taught styling efforts seen in the music era of the 70’s and 80’s.

LONDON CALLING AMERICAN CREW ALL-STAR challenge AMERICAN CREW ALL-STAR ChallengeAMERICAN CREW ALL-STARAMERICANChallengeCREWALL-STAR Challenge Authentic / Diy Inspired looks

American Crew All-Star Challenge Winner André Luis De Jesus - Brazil

LONDON CALLING AMERICAN CREW ALL-STAR challenge AMERICAN CREW ALL-STAR ChallengeAMERICAN CREW ALL-STARAMERICANChallengeCREWALL-STAR Challenge

American Crew All-Star Challenge Winner Serena Hussain - UK

BehindThe Scenes Creative Direction: david ChristianCiaraSerenaAttilaAndréHairPhoenixRaccugliaThomsonLuisDeJesusCanHussainMaddenRiosTorres MCStudio:DavidPhotographyRaccugliaMotorsStudioRubinaFashionGraceGroomingGeorgeMichaelAlexHarryFinnModels:@SuPAW@SelectS@LindenStaub@Next@NextHaywardStylist:Marchiori

THE FINAL CUT.

Make-up//and Whitehouse.Rhys Models// Jack

Hair GarethDuggan,Watts.

Photography// Paul Photography.HappySimmons,Jack

RHYS WHITEHOUSE. INTRINSIC/22 COLLECTION

THE FINAL CUT. Hair// Dean Gleeson, Asa Nunn. Styling// London.Blacksmith Tools// Wahl. Products// Dapper Dan. Photography// Andy Kruczek.

DEAN GLEESON. MODERN CLASSICS

First up, we are so pleased to introduce the new editor of both BarberEVO and SalonEVO, Jennifer Paxton. Jennifer has been working with us for the past 18 months and continues to impress with her commitment and work ethic, and she is proving to be a strong figurehead for both titles. Jennifer made her mark working specifically on SalonEVO and will now take a greater role with BarberEVO. You can catch up with Jennifer at the upcoming barber and salon events that are coming up this year, and we wish her the very best in her new role.

WELCOME TO THE SEPTEMBER/OCTOBER ISSUE OF BARBEREVO UK & IRELAND. THE COOLER WEATHER IS HERE, AND SO IS SOME OF THE COOLEST BARBEREVO CONTENT. WE ARE ALSO DELIGHTED TO HAVE SOME EXCITING NEWS TO SHARE WITH YOU... ANDREW BREWSTER & DAVID FOSTER | CO-FOUNDERS 30 56 72 20 COPYRIGHT All work in this publication is copyright BarberEVO Magazine and Evo Enterprises Ltd. No part of this magazine may be reproduced without the permission of the publisher. © Information and product prices are correct at time of printing. Some products may not be available in all stores. Evo Enterprises Ltd, Suite 2.2, 1 Redwood Crescent, East Kilbride, G74 5PA, United Kingdom BE SHARP . BE CONNECTED . WWW.BARBEREVO.COM

More good news. We were thrilled to get the chance to peek behind the scenes of American Crew’s latest shoot, created with their five American Crew All

Star Winners. The collection, called ‘London Calling’, included the work of incredible artistic talent gathered from all over the globe. It proved to be a truly collaborative project and a once in a lifetime experience for the All Stars. After the shoot we got the chance to talk to the Director of Global Education, Phoenix Thomson to talk about the inspiration for the shoot and we caught up with founder David Raccuglia to hear his thoughts on his photographic vision and how exciting it was to be working in London. See pages 30-31 for the interview. We are beyond excited to be working closely with American Crew in the future.

34 COMMERCIAL DIRECTOR David Foster// david@barberevo.com**** EDITOR-IN-CHIEFARTDIRECTOR Andrew Brewster// andrew@barberevo.com**** DESIGN Shana Young// design@barberevo.com Greg Wickham// design@salon-evo.com**** EDITOR Jennifer Paxton// jennifer@salon-evo.com**** FEATURE WRITERS Karen Carruth// karen@barberevo.com Mairi Mulhern// mmulhern@barberevo.com**** ACCOUNT MANAGERS Mairi Cotter// mairi@barberevo.com Karen Hodgson// karen@salon-evo.com**** DIGITAL MARKETING AND EVENTS MANAGER Laura Davidson// laura@barberevo.com**** OFFICE MANAGER Elspeth Foster// elspeth@barberevo.com**** COVER American Crew// David Raccuglia 26 52

FULL

46 30 92

It has been an absolute pleasure being a Features Writer for BarberEVO and SalonEVO for the last 18odd months, and I am incredibly excited to have the chance to expand my wings while continuing to work with our amazing team. And of course, continue to create stellar content for this inspiring industry.

Now, onto this issue! Our first feature in this issue is all about technology. Whether you consider yourself a techy person, or you don’t, there is so much easy-to-use barber-specific technology that will make your life easier, help you make more BARBEREVO READERS! WELCOME TO ISSUE 34 OF BARBEREVO & IRELAND. WE HAVE ANOTHER CRACKER OF AN ISSUE FOR YOU, OF INSPIRATIONAL CONTENT, AS WELL AS EDUCATION, TIPS, IDEAS AND MORE. SO, LET’S DIVE IN! EDITOR

money, and keep your shop organised. So, don’t be scared. Launch into tech.

But before we crack into content, allow me to introduce myself. I am BarberEVO and SalonEVO’s new editor. Well, not so new. Many of you may have seen me running around behind the scenes, holding interviews and manning the booths at various events. Well, now I have my own welcome as editor! Hey, hey, moving up in the world!

HELLO

JENNIFER PAXTON |

Are you missing out on beard and moustache services in your barbershop? Apparently, for 18 to 39-year-old men, 61% have facial hair. That’s every six in ten clients in your chair. We talk to beard care experts who share everything there is to know about making the most of facial hair in your barbershop.Getreadyfor a warm and fuzzy feature, to hear about all the caring souls who are making a difference in this Let’sindustry.cuttothe chase… as a student, a pair of scissors were probably the first tool you picked up. Here in the UK, barbers pride themselves on their scissor skills. Read on to this deep cut into the world of scissors, and how to select the best pair for you.

EXCLUSIVE MEDIA PARTNER www.barberconnect.co.uk 90 76 95 DAN DAVIES Barber Educator/ KENNY DUNCAN Lead Andis Educator, SCurl Brand Ambassador VIKKI HARRISON-SMITH Owner/Lead Educator, SB Barbering Academy ROBERT RIX SHR SRSB MCH MCB, Company of Master Barbers Ltd KEITH CONNIFORD CEO/Registrar at The Hair and Barber Council 24 62 PETE CRANFIELD BaBylissPRO UK Ambassador / Pete Cranfield Grooming 98 RUM BARBER Owners Joseph Goss and Paul Montgomery SIMON SHAW Wahl Professional Global Artistic Director 9332 78 84 21 36

• Ensure employees feel valued.

STMNT GROOMING GOODS PRESENTS NEW ARTIST EDITION IN SUPPORT AND CELEBRATION OF CREATIVE COMMUNITIES

Time to shine and take your business to the next level

• Create a pool of employees ready for more senior roles.

A training programme to support salon staff’s CPD will help:

• Give employees a broader understanding of the hair salon or barbershop business.

This year, STMNT is launching a special collab with respected artist, Defer (@deferk2s). His exclusively designed STMNT motif is featured on a limited-edition run of its STMNT All-in-One Cleanser (300ml). The team at STMNT believe that creativity has no bounds, and it means something different to everyone. Regardless of industry, creativity has a common theme. It’s about making a statement.Thisisexactly why it's collaborating with artists from different industries and backgrounds to design a range of product packaging that reflects the talents of global artistic groups – not only supporting its craft but fuelling the STMNT community.Theauthentic inspiration looks outside of barbering or hairdressing to motivate and energise new ways for customers

When a business is offering training to its employees, it needs to make sure:

• A ny additional services the employee will be offering are covered by insurance.

SHORT CUTS.

DEAN GLEESON, THE NEWEST ADDITION TO THE WAHL ARTISTIC TEAM

• Keep up with the latest skills, techniques, regulations, products and technology.

• T he training course offers good value for money and will help to boost the business.

BACK TO LEARNING FOR EMPLOYEES

Dean said: "When it comes to working with Wahl, it hasn’t just been a recent thought for me, it has been something I have worked towards my whole career!

The NHBF is by your side to ensure you and your business are protected, and your reputation is untarnished with its new professional standards, quick and simple-to-follow guidelines, online lessons, and invaluable resources.

In its new Skills Zone, visitors can access the new NHBF School with Pivot Point Lab, Webinars on the latest business topics, in-depth guidelines, toolkits, and factsheets – all free for NHBF members.Forlessthan 80p a day, the NHBF will work with you to support your business on training, HR, legal, industry regulations and all the latest business laws. Find out more: nhbf.co.uk/skills-zone Join the NHBF before the end of September 2022 and quote SEPT25 to get £25 off your membership fee.

WAHL's Artistic Team are skillsfinestdedicationindustry,passionfor,towhenprofessionalsdedicatedanditcomeswhatitlookstraitslikefortherelentlessandthebarberingcomeuptop,

• Tackle workplace issues – for example, if the team struggles with a particular skill or task.

and creatives to make a statement. Here, as well as in all his artwork, it was important to Defer to reach a sublime state of expression. He shares his thoughts on the process of designing the limitededition motif for the STMNT Allin-One Cleanser: “The process of creating this artwork for STMNT was to first find a way to honestly express my artwork. Secondly, was to make sure that it’s represented in the right STMNTway.”proudly respects people who have bold, authentic statements to make - people that stand up for what they believe in. The limited-edition run of the All-in-One Cleanser and the gifting box set will be available in the UK from October 2022.

The NHBF understands that running a salon or barbershop can seem challenging because so many things need to be in place before you can focus on growing your client base.

I remember walking through the doors at Salon International, the first year I was cutting hair. I was taken back by how cool Wahl’s stage was, and I knew, at that moment, I wanted to be part of the Wahl team one day. I stayed

• Reduce employee turnover.

The summer holiday is over, and students throughout the country will resume their studies and lifelong learning. For salon and barbershop employees, it may signal the start of new training or the development of current skills.

"I take a step back from time to time and remember that young guy walking through the doors at Salon International, only daydreaming that it could be possible for me to be part of Wahl in the future. I don’t know what’s coming next, but it’s going to be one hell of a ride!"

There are several ways employees can maintain their CPD to keep up to date with the latest techniques, industry regulations and technology, or to enhance their customer service or selling skills.

consistent with my work and after a while I was given ambassador.roletoopportunitythetakeontheofWahlI am honoured to say that I have just signed my contract to be part of the Pro Artistic Team. I’m loving every minute of it, and I’m really excited to see what’s next.

so it was only a matter of time before Dean became part of the team.

Continuing Professional Development (CPD) refers to the skills, knowledge and experience that staff gain through learning and development activities beyond their initial training.

• Enhance the business’s reputation as an employer and attract a wider pool of quality candidates.

Every employer knows the most valuable asset in their business is the workforce. Successful businesses understand and know how important it is to invest in talent. Employee training and development have numerous advantages for both employers and employees. Additionally, we owe it to our staff as business leaders to support their growth.

our joiners specialise in selecting, designing, and working with high quality wood, mirror, metal and stunning leather, providing our customers with the infinite colour choice – all we are left to do is deliver it to our customers doorstep. However, we don’t stop there, with us you can find everything you are looking for from A-Z. Working with the worlds known and trusted brands, you can find your favourite texture of wax, strength of spray and most suited clipper for that perfect style. We understand our barbers are always in a rush and we love that we can give them a variety as well as introduce them to new products that they may not have tried before in a fast past shopping spree. G5 9HU // 01414201651

Stage for barbering education and demos. Live Interview with founders Steve and Kiera Purcell. Headline: Demo by Steve Purcell. Doors open at 12.00pm. Education starts at 1pm. Education ends at approx 6pm.

What's on!

To bring the idea to life, the global best-selling Matte Pomade was given the executive treatment. Completely transformed with new

INFO@CSSSALONSUPPLIES.COM WE CAN GUARANTEE THAT YOU WILL HAVE ACCESS TO EXCLUSIVE QUALITY PRODUCTS WITH EXCEPTIONAL VALUE AND AN OUTSTANDING CUSTOMER SERVICE.

HEADLINE????

Room 2:

Uppercut Deluxe Pop-Up shop with Live Screen Printing of event T Shirt. Uppercut Deluxe archive library. Street food and bar and a chill-out area. Tickets available from uk.uppercutdeluxe.com, priced £50.00.

Date: Monday, 19th September. Venue: Bike Shed Moto Co, Shoreditch, London, UK Attendance: 250 tickets available.

YOU ENVISION, WE DESIGN

Join Uppercut Deluxe for an afternoon of barbering, pop-up shops, food and drinks.

tin colouring,pastelartwork,pinkand

AT CSS SALON SUPPLIES & SERVICES WE BRING DREAMS TO REALITY.

Uppercut Deluxe Founder, Steve Purcell, says: “I couldn't be more excited for this collection. Even for the people that have never skated once in their life, there is something about the Pink Motel that pulls on the heart strings."

The Shin Dig will be the first event of its kind on UK soil, and the brand is excited to welcome everyone to The Bike Shed in Shoreditch for an afternoon of barbering, pop-up shops, food and drinks.

WWW.CSSSALONSUPPLIES.COM 50 BRIDGE STREET, GLASGOW,

Being one of the UK & Ireland’s most leading distributor and being able to manufacture all our furniture gives more freedom and space for imagination for our customers to get creative. We can guarantee that our customers who come to us, who have been inspired by others work, have left to be an inspiration to many more. Our goal is to bring comfort and authenticity to your salons and give you all the latest tools you need to make magic happen. At our three-story building and showroom full of treasure is simply a must visit in our opinion. Getting to experience the feeling, texture and seeing the authenticity of our products will give you the full experience before you can see it in your salon. At CSS

The new Uppercut Deluxe Limited Edition Pink Matte Pomade pays homage to the cult motel site that captured the imagination of thousands of skaters and dreamers alike. The renowned Pink Motel has been cemented in the minds of skaters for over three decades as a Thisresult.year, the Uppercut Deluxe team set out to celebrate the oldschool roadside Motel and what better than the iconic Sun Valley Pink Motel?

a classic ‘50s barbershop Bay Rum Fragrance. Of course, the product still performs as the diehard would expect.

For the Uppercut Deluxe fanatics, there is also a collector’s edition available, which comes with a Door Hanger box, greeting card, sticker, and a motel keychain.

UPPERCUT DELUXE ANNOUNCES LIMITED-EDITION PRODUCT Mark your calendars for October 17th 2022 @ 9:30am- 15:30 pm Location: Better Salon Supplies, 12 Peacock Square, Blenheim Way, Market sessiontheandPeterborough,Deeping,PE68LWJoinoneofthemostinspiringmotivatinghairdresserswithinindustry,foraninspirationalcoveringcreativegents. With constant changes to fashion there is always something new to learn and everyone needs a refresh from time to time. Join award-winning grand master barber, Simon Shaw, as he takes your students through our Creative Advanced Gents session. BOOK YOUR SPOT BETTERSALONSUPPLIES.CO.UKAT: WAHL PROFESSIONAL AND BETTER SALON SUPPLIES PRESENTS CREATIVE ADVANCED GENTS WITH SIMON SHAW

GEARING FOR SHIN DIG EVENT

Room 1:

asked some questions, the final one of which posed the following to all the representative organisations on the webinar.

Since this meeting, BEIS have contacted me to get some further clarity on the risks to the sector moving forward without regulation. This is on-going and proving to be very interesting. A document answering these and other questions will be released shortly.

Join the Hair and Barber Council now and help us to ‘shape the future’ together. Log on to; www.haircouncil.org.uk

The Respectfully podcast is available to listen to on all major podcast platforms.

up for discussion 24 01778 346 585 sales@bettersalonsupplies.co.uk www.bettersalonsupplies.co.uk FINANCE0%* with Takara Belmont Visit showroomour *subject7appointmentbydaysaweek.tosearchesandapproval t&c’s apply.

In the latest edition of Respectfully podcast, host Nicky Pope was joined by Keith Conniford, registrar and CEO for the Hair & Barber Council, and the newly named patron of honour for the Hair & Barber Council, Andrew Barton. The three of them were keen to discuss the potential for making state registration of hairdressers and barbers a necessary step in order to practice as a hairdresser or barber.

INCREASING SUPPORT FOR REGULATION

The Minister asked for a show of hands as to how many organisations/people supported mandatory registration... 100% of attendees put their hands up!

she had only been in the role for a little over a week, she was very well briefed and was particularly interested in the conversation I had with her concerning regulation.

Tune into the latest issue of The Respectfully Podcast where Andrew Barton and Keith Conniford discuss the case for state registration.

I was allowed the time to give her an overview of the current state of the industry and to outline my concerns for the sector moving forward if we do not become regulated. The Minister then

At a BEIS webinar recently, we were introduced to the new Minister for Small Business, Jane Hunt MP, who has taken over from Paul Scully MP, who has been promoted to the Department for Levelling Up, Housing and Communities. Minister Hunt was an extremely interested and personable host for this webinar, and her enthusiasm for her new role in the Personal Care Department was obvious!Considering

Currently our profession is unregulated, meaning anyone can call themselves a hairdresser or barber. Literally. There is nothing to stop somebody opening up a salon or barbershop, working to cut or colour hair. It’s that simple – and possibly that scary! Enjoy the chat and see how you feel?

State registration

BY KEITH CONNIFORD, CEO HAIR AND BARBER COUNCIL

The perfect pre-cutting cleansing treatment designed to gently exfoliate and soothe the scalp, effectively removing product build-up and impurities while stimulating blood circulation. AVAILABLE NOW from our wholesaler stockists

NEW osmo.uk.com

PURIFYING SCALP SCRUB WITH SEA SALT

CORDLESSANDIS COMBO

Boost the haircare regime with this three-step system designed to create a healthy and balanced scalp. The three steps involve a Scalp Scrub / Detangling Gel / Replenishing Mask.

CALIBER

ACUT ABOVE

The ultimate combo for cutting and shaving. Features the ultra-efficient USProLi adjustable blade clipper and the powerful ProFoil Lithium Plus Shaver with gold-titanium hypoallergenic foils.

£2,615.00-£2,980.00 // takarahairdressing.co.uk FAWCETT NEW PATENT POMADES

£161.95 stylingproductsuk.co.uk//

OSMO SCALP THERAPY

3-STEP SYSTEM

Comes in any service.comfortforadjustablecolour,maximumand

Looking for something a little different for your barbershop? The new Casino chair comes with choicea £569.00 // rem.co.uk

With DLC blades, this trimmer is powerful with diamond-like and 440C Japanese steel blades. Adjustable T-blade, easy to zero gap, designed for lining and dry shaving. Running time of up to four hours. £78.99 // chrisandsons.co.uk

£19.00

Take creativity into your own hands like never before with your own unique products to fit your signature style - from flashy metals to cool pops of colour. BaByliss PRO are also offering a brand new exclusive feature for the UK, taking customisation to the next level with the choice of complimentary personal engraving on each tool.

The new compact finishing tool from Wahl tackles small areas and smooths out bald lines effortlessly. With an ultraclose flex foil that enables a 0.05mm cutting length and adjustable pressure, blending is made easier.

£47.99 // wahl.co.uk

This global best-selling matte pomade has been given the executive treatment and completely transformed with new tin artwork, pastel pink colouring and a classic 50's barbershop bay rum fragrance. Gives a medium hold with a matte finish. uppercutdeluxe.com

WAHL SINGLE SHAVER

SUPERCORDLESSPRO.38TRIMMER

FOIL

csssalonsupplies.com//

BABYLISSPRO CUSTOMFX

CSS

REM

choosefabricsandwoodgrainsoftailoredtofrom. From

From £200.00 // babylisspro.co.uk SALON SUPPLIES CHAIR £950.00

TOKYO

CAPTAIN

MATTEDELUXEUPPERCUTPINKPOMADE

TAKARA BELMONT APOLLO 2 ELITE

Scalp Scrub £10.90, Detangling Gel £7.10, Replenishing Mask £7.10 // osmo.uk.com

Sculpt all manner of looks from slick to super glossy to tousled and texturised with a no-shine matt finish with this range. All with a sophisticated fragrance. // captainfawcett.com CASINO CHAIR

The Apollo 2 Elite represents an elevation in aesthetic styling. The distinctive cast iron frame, signature Belmont-branded footrest with stopper, padded arm rests and springloaded seat cushion are enhanced with refined metalwork in a black matt or gloss or a white gloss finish, plus a synchronised reclining backrest and raising footrest.

TRIMMERMINIPOKERARTERO Though it feels light in the hand, the sharp.andareyourkitidealpunch!packscertainlyTrimmerPokeraThepieceoftoensureclients’lookingfeeling £75.00 CLIPPERJOKERARTERO Professional Hair Clipper Joker that can be used with or without the Cord. This lithium battery operated clipper is the newest addition to the Barber Blades roster! With a usage time of 5 hours it’s the perfect option for those busy days in the shop. £82.00 SCISSORONEARTERO This semi off-set scissor is made from 440C steel so you’ll never need to worry about the Weighingquality!at just 61g, they’re light in the hands and range in sizes from 5.5”-8”. From £71.00 THE UK’S LARGEST RANGE OF WWW.BARBERBLADES.CO.UKPRODUCTSBARBER

JOHNNY’S CHOP SHOP DRAGON HAIR WAX 75G This medium hold hair wax is enriched with dragon blood plant extract. It defines & shapes with longlasting discipline but is soft enough to allow re-working throughout the day. £5.00 BOTTLEBARBER’SREVENGEBLUEBEARDSSPRAY Prepare your hair in style with The Bluebeards Revenge Barber Spray Bottle. Covered in handdrawn, waterproof flash art designs and topped with an easy-to-use spray pump, this 400ml bottle promises to support you through even the busiest days! £2.90 OSTER CORDLESS 97 CLIPPER Following its launch at Barber Connect, Oster Cordless 97 has landed at Barber Blades! This cordless heavy-duty detachable blade clipper has a removable lithium-ion battery with 120 minutes run time. You can choose between 3 speed settings clientsper2400/2600/2800deliveringstrokesminute,perfectforthewiththickerhair. £270.00 FREE NEXT DAY DELIVERY ON ALL UK ORDERS ALL PRICES INCLUDE VAT • TRADE ONLY LIVE BARBERBLADES.CO.UKCHAT BARBERBLADES.CO.UKFACEBOOK @BARBERBLADESUKINSTAGRAM

The BarberEVO Team were thrilled to get the chance to peek behind the scenes of American Crew’s latest shoot, created with their five American Crew All Star winners. The collection “London Calling,” included Christian Rios Torres from Spain, Ciara Madden from Ireland, Attila Can from Germany, André Luis de Jesus from Brazil, and Serena Hussain from the UK. With artists coming together from all over the globe, the shoot was a truly collaborative project, and a once-in-a-lifetime experience for the All Stars.

Director of Education Phoenix Thomson, to talk about the inspiration behind the shoot’s theme, and the experience of working with the 2022 American Crew All Star Challenge Winners.

A Peek Behind the Scenes of American Crew’s WHAT HAPPENS WHEN THE FIVE AMERICAN CREW ALL STAR CHALLENGE WINNERS FROM AROUND THE WORLD ARE CALLED TO LONDON TO CREATE A COLLECTION? WITH THE HELP OF THE AMERICAN CREW TEAM, INCLUDING FOUNDER AND CREATIVE DIRECTOR, DAVID RACCUGLIA, AND DIRECTOR OF GLOBAL EDUCATION, PHOENIX THOMSON THE ANSWER IS ALL STAR PERFECTION.

David said: “One of the things that I always love when I get to work on shoots like this, with people from all over the world, is this is that they always bring their country’s aesthetic. Getting a global group of amazing stylists and seeing how they interpret hairstyles and fashion is a constant learning experience. I’m always in awe at how much I take away from it, both culturally and in inspiration, observing how young stylists from different corners of the globe are approaching their craft.”

LONDON CALLING

We asked Phoenix what it was like to bring this group of talented individuals together to collaborate and bring all of their diverse perspectives together to create a common goal. She said: “Before shoot day, we always try to have some social time altogether. We all have dinner together, and have briefings and castings together, so by the time we shoot, we have a really tight little team, which always makes shoot day more fun and rrun smoothly. One of the nicest things is seeing the team become good friends by the end of it. We want this experience to help them create their own network of artists, because it's so important to support each other in this industry.”

After the shoot, we caught up with the founder of American Crew and renowned photographer David Raccuglia, as well as the brand's Global

“WE ALWAYS LOVE WORKING WITH THE TEAM AT EVO. IT’S ALWAYS SUCH A FUN-FILLED DAY WHEN YOU GET A TALENTED GROUP OF CREATIVES TOGETHER TO EXECUTE A VISION, SO HAVING THE EVO TEAM ON SET REALLY HELPED BRING A FRESH DIMENSION AND COLLABORATIVE FEEL TO THE SHOOT.””

– DAVID RACCUGLIA

So, what was the inspiration for “London Calling?” David explained: “Because we knew the location would be London, we thought it would be cool to do a shoot that was reminiscent of the '80s and '90s but with an editorial twist. This period in London was really where a lot of trends started. It was where the street fashion was the most innovative – from Vivienne Westwood to the Sex Pistols – there were so many incredible urban designers that came out of London. We knew we wanted to make a strong presentation and pay homage to men’s fashion of that punk era. And when you look back, I love the fact that men wore makeup back then, and a lot of the fashion was do-it-yourself. So, we wanted the hair to have a DIY feel to them as well, as opposed to the perfectly greased pompadour. It resulted in the aesthetic having a very effortless and let-your-hairdown approach, and I think we were able to capture that perfectly in the hair styling as well, with shapes that were cool and unfussy.”

“IT IS AMAZING BEING ABLE TO GIVE THESE YOUNG ARTISTS THE EXPERIENCE OF A REAL PHOTOSHOOT, WHICH IS A ONCE-IN-A-LIFETIME EVENT FOR MOST. I REALLY HOPE IT HAS INSPIRED MORE PASSION IN THE ARTISTS AND HELPS THEM TO FEEL CONFIDENT ABOUT THEIR ABILITIES AND TO HAVE THE CONFIDENCE TO TAKE THEIR CAREER WHEREVER THEY WANT IT TO GO.”

– PHOENIX THOMSON

So, was the day just as great as they hoped? David said: “This group of All Star Challenge winners were a total blast to work with. We were all so excited about being in London, and on top of that being able to execute our vision in an incredibly unique location like MC Motors, with the best of the best artists around us from wardrobe to the studio crew. It was nothing but a wonderful, creative day where everyone hustled and worked so hard to get the very best results. I was so impressed when I found out that some of these stylists had not been stylists for very long, because their talent is truly impressive.”

shoot and gave us a lot of options, so it gave us the freedom as if we were in multiple locations.”

Phoenix said: “Honestly, I say this every time we hold this event, the All Star Challenge Winners are the reason why I do it, and will continue to do it. They bring this new energy and excitement to the shoot and to the brand in general. It is amazing being able to give these young artists the experience of a real photoshoot, which is a a once-in-a-lifetime event for most. I hope it has inspired more passion in the artists and helps them to feel confident about their abilities and to have the confidence to take their career wherever they want it to go.

“Also, it's always such a pleasure to work with David. Working with him is just a wild, amazing experience. I have never shot with anyone like him before, so it is such a unique opportunity with a really great energy to the day!”

“American Crew has always had the Professional at the heart of our brand since it first began. Our core mission has always been to educate and support the Pro with the products, as well as the business acumen, to cater to the clients they so passionately serve. Very similarly, BarberEVO has also had the barber and stylist community at the forefront of its publication. We feel very lucky to be able to work with a partner that is also pro-led and trend-focused, to truly engage and empower barbers and stylists globally.”

The location for the shoot was at MC Motors, a repurposed warehouse space specifically used for filming, photoshoots and events. Phoenix said: “It was great because the space has multiple rooms we could use, each with different looks, textures, and lighting options. It fit the gritty theme of the

We, at EVO, had a fantastic time hanging with the American Crew team and the All Stars. David said: "We always love working with the team at EVO. It’s always such a fun-filled day when you get a talented group of creatives together to execute a vision, so having the EVO team on set really helped bring a fresh dimension and collaborative feel to the shoot. We’re so excited to see the final results!

32 “IT’S NOT WHAT YOU EXPECT! IT’S WHAT YOU MULTIPLESOMETIMESINSPECT!WETAKEFORGRANTEDOURTEAMAREGOODANDAREFEELINGTIPTOP,BUTBYINSPECTINGTHEIRWORK/WELL-BEING,YOUMAYFINDADIFFERENTSTORY.ALSO,IFYOUHAVELOCATIONS,YOUDEFONEEDTOINSPECTYOURPROCEDURESAREWORKING.” SHAW FINALEWAHLSHOPSAYSSHOUTF..K ME HOW BUSY IS 2022? WHAT A YEAR SO FAR. I CAN'T WAIT FOR YOU GUYS TO SEE WHAT WE'VE GOT PLANNED FOR SALON INTERNATIONAL THIS YEAR, IT'S GOT THE WOW FACTOR.

the best I’ve worked with and the venue was amazing. My job out there was to give four days of intensive training to our Education Team. Covering product knowledge, techniques, four new haircuts and The Global Presenter Training Course I've written, which does make the difference between average and winning. Even though I do say myself.

Both myself and Chris B from Wahl have been working these last few months on what will be our biggest statement yet at Salon. It's not about where or what I've been doing or where I’ve been, it's where I've not been and not done, foooooooooking manic. Since we last spoke, I have to say my trip to Australia was amazing. The people were some of

33 DROPPRODUCT Wahl Finale. The ultimate finishing tool designed for finishing, fading, blending, bald fades, the ultra-fine foil enables a super close cut of 0.1mm and bump-free shaving. £92.39 // wahl.co.uk COMPETITIONWINSIMONFORADAY!WINSIMONSHAWFORADAYTODOWHATEVERYOUWANTTODOWITHHIM...NOTINAWEIRDWAY,MIND! DIARYBBOTY WAR PAINT FOR MEN // WARPAINTFORMEN.COM GROOMING.KESMAN Kesman Male Grooming focuses on high quality haircuts, beard trims, cutthroat shaves and facials. Location // Islington, London. Owner // Guray Kesman. Services // Cuts, shaving, beardtrims, express facials, waxing, men’s colouring. Furniture // REM UK Ltd. kesmangrooming.com BEERWULF BLADE BEER MACHINE £445.00 // beerwulf.com Congratulation to Rhys Whitehouse on the birth of his baby boy. He’s been spending some well-deserved time with his family. Exciting things coming up, including a day with Captain Fawcett in September and a day with Mattaki Scissors AUGUST - MAY '23 PREMIER LEAGUE STARTS AUGUST 6TH RIGHT THROUGH TO MAY – GET THE BEERS SEPTEMBERIN. 8-9TH WAHL COMPETITION WINNER’S PHOTOSHOOT, LONDON. OCTOBER INTERNATIONALSALON8-10THEXCELLONDON DROPPIN'LIKEIT'S HOT All you need to do is DM @barberevo and tell them how you would benefit from my experience. It’s easy! More details at barberevo.com/win-simon-shaw-for-a-day PROJECT: MENIf I'm honest, the night before I flew to Oz I did question myself. How much more do I wanna travel, how much more do I need of this? Nevertheless, off I went and when I arrived in Oz I'll share with you a pep talk message from my daughter Brittany. Very personal and to the point, like a bullet, here goes. "Hi Dad. hope you’re ok? It's probably morning when you get this. I just want to let you know.

The people who really know me realise, and know, how hard I work to be at the very top for the last 25 years! I always finish my presenter course with this:

2. You invented the stage for the modern barber era! I never forget that flick n smack wtf ��

3. Dad, you are Simon, you are fucking fantastic… own it… show it and make those Aussies excited you're the �� zzz for our family hols in Sicily.

This is personal, and the first time I've ever shared something from my family with any of you. Everyone, even me, needs a shot of confidence now and then. Of course, the fire, desire, and motivation were at their highest. Best trip I've had in years, thanks Brittany. With Jakarta, Dubai, and Bangkok still to come, I'll read that every time before I go.

Lovenezzzzz! you.Can't wait

1. You are the boss.

A Project:Men update will be in the next column after their summer break.

Check out this brand with an incredible story. A range of make up for men.

"I don't think I'm one of the best hair/ barber presenters in Barnsley. I don't think I'm one of the best in Yorkshire. I don't think I'm one of the best in England or Europe. But I do believe I'm one of the best in the world ��!!!” Over ‘n’ out mother f*****s. SSS. Simon Shaw Superstar!

34 WIN HERE IS YOUR CHANCE TO WIN SIMON SHAW FOR A DAY TO DO WHATEVER YOU WANT HIM TO DO… BUT NOT IN A WEIRD WAY! The Wahl supremo is offering up his decades of experience and knowledge to the winner of this exclusive competition from Wahl UK and BarberEVO. SIMON IS OFFERING A FULL DAY OF HIS TIME TO THE WINNER… AND IT’S UP TO YOU IT’S A DAY FOR YOU TO GET THE BEST OUT OF SIMON AND TAPPING INTO HIS YEARS OF EXPERIENCE. DO TRAINING.PRESSMEDIA/SOME TRAINING.TO-ONEONE1A DAY’S SALON.BARBERSHOP/TRAININGSTAFFATYOUR 2 TAKE YOUR STAFF FOR A DAY’S TRAINING AT THE WAHL ACADEMY IN RAMSGATE. 3 HAVE SIMON YOURALONGSIDEWORKSTYLISTS. 4 5 SIMON SHAW

35 WIN UK entrants only. Get involved, turbo charge your barbering career with Wahl UK and BarberEVO SEND BARBEREVO A SHORT PARAGRAPH VIA INSTAGRAM DMS EXPLAINING WHAT YOU WOULD GAIN FROM WINNING SIMON FOR A DAY. Please keep it brief (60 words max) and tell us how you would put what you learn to good use in your career. You must tag @barberevo and use the hashtag #shawtimes in your submission. Full details are available on WWW.BARBEREVO.COM click on the ‘Shaw Times’ tab. HOW TO ENTER FOR A DAY I DON’T WANT TO PUT PEOPLE OFF BY MAKING IT A DIFFICULT PROCESS TO ENTER, SO I WOULD LIKE TO SEE A SHORT PARAGRAPH (60 WORDS MAX) TELLING ME WHAT THEY WOULD LOVE TO GET FROM THIS DAY. I WANT TO SEE HONESTY ABOUT HOW I CAN HELP. IT WOULD BE NICE TO GIVE SOMEONE THE MENTORING THEY NEED TO ENGAGE THEIR MOTIVATION AND BOOST THEIR CAREER AIMS. SHAW SAYS

SKILLS.ANDONHAVENEWSCOMINGTRENDSAUTUMNALAREOURWAY.FLASH!YOUTOBRUSHUPYOURTAPERINGTEXTURISING

BRODIEAMBASSADOROSMORAESIDE, IS

With clients every day and educating around the country, Brodie is seeing the trends develop and change, what’s on the horizon for autumn?

Brodie is also a member of the Great British Barber Bash Education Team, which means he is constantly on the road soaking up the trends that are coming and going throughout the year. His passion for hair is unmatched. He said: “I love hair, I love the way it moves, the things we can make it do, how we can say so much about ourselves with our hair. That passion forces me forwards all the time which I’m so grateful for. You can find my work on Instagram @brodiethebarber_ and I think that those images say more about what I do than I could.”

Being an OSMO Ambassador, obviously he loves the brand, and he tells us a little more about why he feels that the range can offer him all the solutions he needs in his career. Brodie said: “I love working with OSMO. Not only are the products fantastic and do exactly what they say on the tin, but they smell incredible, and I think that’s so important as it’s the first thing a customer will notice about the product.

Brodie owns a private studio in Ilkeston (a small town near Nottingham) called HEAVYHANDS Barber Studio. "By private, I mean we keep things appointment only (we don’t even actually have a sign) this maintains a casual, relaxed atmosphere with no queues and no crowds. We work in hour long appointments to ensure enough time and energy can be spent on every client with no rush; not just on the cut but conversation, styling and consultation also."

WITH

“Speaking of my customers, they love the OSMO products that we use also. It’s just a great brand because it has such a huge range of products. Not just your Matte Clay Extreme and Power Powder, but I use its Curl Fluid, Matt Salt Spray, Extreme Volume Mega Styling Foam, Extreme Extra Firm Hairspray, shampoos, hair dyes, the list just goes on.”

TIGHTEN UP SKILLSTEXTURISINGYOURFORAUTUMN AN UNLIMITED PASSION FOR HAIR, PERFECT TO GIVE HIS OPINION ON WHAT

“I AM SEEING A LOT MORE PEOPLE MOVING TO HAVING MORE SKIN TAPER SKINSTYLESFOCUSSEDRATHERTHANFADE.”

“For a taper, I would apply OSMO Matt Salt Spray to the wet hair and really work it through before blow drying it in. This will swell the hair a little and give it that grittiness I need to hold my blow dryer and encourage the texture and movement I want. Once I’m happy with my blow dry, I will then apply OSMO Matte Clay Extreme, working from back to front really working the product in again. This provides a more solid hold for our shape and texture and ever such a tiny drop of moisture to the hair to bring the style to life.

“I am seeing a lot more people moving to having more skin taper focussed styles rather than skin fade. For anyone who doesn’t know, a taper is just a miniature fade on each temple and on the nape of the neck, leaving the option to grow out the rest of the hair whilst keeping the client feeling fresh and the style more modern. A lot of these same clients seem to be growing their hair into brushed or swept back styles with more length and movement on the top and sides, either straight back or more often with curtains or a side part.

“I personalise these styles with the shape and size of the tapers some higher/lower/ more rounded etc. and also with different texturing techniques to suit different hair types or takes on the style. I’ll also sometimes leave a little disconnection in the front section (fringe) so that the hair remains longer there, especially for curtains. This section then falls more playfully and gives that effortless looking style.”

As a brand ambassador, Brodie is in the privileged position of being able to be the first to try new products. What’s the word on the new Scalp Therapy range?

“I then establish the areas where I want my taper to begin with a three guard. Usually keeping this low, so I don’t cut off hair that we want to leave to grow out. I’ll do this low on the nape, under the occipital, and on the temple to the front of the ear at the top of the ‘sideburn’ area. I will then work down in my guards in a descending fading technique to a 1.5, a 1, a 0.5 and then to a 0, trimmers and foils. I’ll use plenty of corners as this is a tight space to work in. Mostly the end 3/4 teeth of my clippers to integrate the lengths. And then scissor over comb to blend my taper, sometimes with a tapering scissor.

“With a swept back style, it’s a similar formula for pretty much every client. I’ll cut square layers into the top and depending on the length of the sides or the stage of growth we’re at, I’ll either graduate the sides or cut in uniform layers. Either way, I will be directing my sections diagonally backwards to encourage the movement in that direction.

"This is a brand-new collection and we’re only just starting to try it out in the studio. The scrub is insane – it’s amazing for removing product build-up, something I see so often with my clients and leaving the scalp clean and fresh before a newLookingcut."

toward the rest of 2022, what’s taking up Brodies time? “This year has been great for me so far with work. I’m looking forward to doing more education days that I’ve got coming up, I’m massively excited for the London Barber Bash this September where I’ll be working with the OSMO team and just plenty of time creating and photographing more styles in the studio and working on doing more colouring, which I’m only recently getting into, but finding it’s opening up so many more creative opportunities.”

encourage my clients not to shampoo their hair daily if they can help it, especially with longer hair, try and give it a couple of days between washes if you can. But to shampoo thoroughly when you do.

“On shinier/finer hair types that maybe don’t like products with any moisture in, I’ll use the OSMO Power Powder, a volumising powder which is popular as it is completely dry but gives an insane hold and lift to the style. Then, I’ll finish with the OSMO Hairspray to lock all that in.”

“Get those fingers stuck into that scalp. And to check out the range of shampoos, conditioners, and hair treatments that OSMO offer because again it’s a great range with varied products that may be more tailored to your client’s specific hair needs.”

When the client walks out the door, they need to know how to keep their style looking sharp, what’s the advice? Brodie continued: “I

For this style, which styling products would you recommend that we use?

Finding the perfect tech for you means you can easily monitor your business growth and ensure continuous success both in the short and longer terms, too.

We spoke to the experts to find out what key functionalities you should look for in booking system software and how to differentiate between the best platforms in the market. THIS ISSUE, WE’RE EXPLORING SOME OF THE MOST INNOVATIVE SALON SOFTWARE AVAILABLE IN THE HAIR AND BEAUTY INDUSTRY RIGHT NOW. FROM APPOINTMENT BOOKING SYSTEMS AND DATA MANAGEMENT TO BUILDING YOUR CLIENT PORTFOLIO AND MANAGING YOUR ACCOUNTS TECH CAN TAKE THE BORING STUFF OFF YOUR HANDS SO YOU CAN FOCUS ON GIVING YOUR CLIENTS THE BEST TREATMENTS POSSIBLE.

Gavin was a little worried about losing money through no-shows, but he has found that even though Appointedd gives him the option to take payment at the time of booking, or a deposit, he finds it happens so infrequently, it is usually a genuine mistake that they have forgotten.Oneofthe reasons that Gavin decided that Appointedd was for him, was that the customer service channels are so supportive. If he has any issues, he drops them a message and they are back with him inItminutes.takesyears to build your brand and it was important to Gavin that it was his branding that the customer saw when they were booking.

Laurence @laurence.edmondsEdmonds,, has been using Booksy since he first opened the business and knows the importance of customer reviews. He has an incredible strike rate of 100% five-star reviews that definitely help potential customers make the decision to book with him.

Links Barbers is a three-chair shop that is both appointments based and accepts walk ins, but the decision to go to appointments came from a suggestion from a client.

KEEP APPOINTEDDBRANDINGYOURWITH

“To make a good impression on Booksy, I make sure I message my new clients after their service and ask if they can leave a review, which then builds up my reputation on the app. Reviews are important as this is where your new possible clients will see if they would like to book in with"Also,you. Iwould highly recommend building a decent portfolio. This is where your potential clients will see your haircuts and the work you create. Make sure that your photos are as clean as possible, ideally with a white background, to focus the photo on the hair. Another important thing is services. The more services you have, the more your business can reach a wider range of clients. If you know how to cut hair, don’t limit your knowledge and skill set - just go for it and keep learning.”

“There are many advantages to using Booksy, with some of the many reasons being: it is easy to use the app has everything you need to run a successful business but is laid out simply and clearly. It also gives statistics on your growth as a business. For example, increase of clients and revenue.

more of a rapport with me, in hopes that they enjoyed their visit and will return.

In all, it has been a timesaving, client-pleasing, addition to the barbershop and one he recommends highly.

"The features I use the most are: appointments; this shows what my week is going to look like, so I can then plan around my clients. Moreover, I use email blasts to reach out to all my clients when there are new services added, and to invite clients for another visit. This helps my customers to gain

“A lot of other booking systems insist that you use their branding,

BY LAURENCE EDMONDS, LAURIE THOMAS CO. MENS HAIR & WELL-BEING REVIEWS MATTER!

but with Appointedd it is Links Barbers all the way to the confirmation email.”

Gavin said: “As I was getting older, I felt like it was just too much to be standing all day with no breaks as a long line of customers sat waiting for their turn while I take a half hour with each client. I thought about going to appointments and how it would be less stress and also, we wouldn’t have to be answering the phone all the time and it has honestly been the best thing we have ever done.”

BY GAVIN ANDERSON, LINKS BARBERS

Finding the right booking system that will partner with your website can be tricky, and for Gavin Anderson of Links Barbers in Edinburgh, he found Appointedd to be the perfect match.

Like all good booking systems, Appointedd offers Gavin the flexibility of marketing emails, 24-hour before appointment reminders, which also includes a cancellation button – so fewer no-shows. There are other options, like POS software in Appointedd that Gavin hasn’t signed up to yet, only because he hasn’t had the time to investigate it fully.

Having that instant feedback is helpful to both the client and to Gavin. If a client cancels the appointment, it will immediately show as available on the calendar for someone else to book. When the client books, a confirmation email is sent with a calendar reminder that can go straight into their Google calendar. Also, all bookings are synced with the staff’s Google calendars so that they always know what their column looks like for the day.

When the decision was made to invest in Appointedd, Gavin contacted his web designer with what he thought would be a bit of a task to integrate the system into the back end of the website. Gavin said: “He looked at it and said this is the easiest thing he’d ever had to put on. It was simple to sync into the website and it runs so well. He works with other websites and knows the complications that can arise, but this was no problem at all.”

1. Don’t count yourself out before you have started: Chances are, if you are reading this, you are a salon owner, not a statistician. While it may seem intimidating at first, your salon’s data will eventually become one of your greatest strategic assets.

PAYS!INDEPENDENCE

MAKE YOURDECISIONSSHARPERWITHDATA

She said: "As an independent barber, it’s important to be in complete control of your clients, their information and your business – Squire gave me that control – a lot of other apps didn’t. Some acted as a third party in the business, holding information and sending clients to other businesses if I wasn’t available – this is definitely not something you want to happen as a one-woman brand! Squire has literally allowed me to start my own business by giving me all the tools to maintain the management side – without it, I really doubt I’d have been so successful.”

2. Client Visits Peak Times: A slightly longer-term view on appointment data to identify areas of improvement. Three ways to make the most of your salon’s data: Now that you have the Health Check Dashboard at your disposal.

"Squire makes sure it takes you through every step. They organise a meet with our tech team who helps break everything down so you can start confidently. They take you through everything to making sure the spell check is correct in your services, understanding every feature, sending your clients messages and they also manually import all of your client list. You literally don’t have to do anything. The support team is always just a message or call away in case you need any help – giving you somesecurity!”extra

Was it an easy process swapping over to Squire and selling online?

“I get most of my sales for my product and merch – even from regular clients. People are used to online shopping now. Having an online retail page allows you to connect with those people. It also looks a lot more professional having a website. Clients can also suggest products and services on the booking process, which means they’re up-selling for you at the same time – trust me, it works! I make more tips, product sales and general income using Squire.”

HAYDEN CASSIDY IS AN INDEPENDENT BARBER AND WANTED TO FEEL SHE WAS ON

You can quickly analyse the overall performance based on a selection of key metrics. For salons and barbershops with more than one branch, every metric comes with the option to be filtered by location. Overall, the dashboard is broken down into two major benefits: a financial overview of the salon and an assessment of client visits.

The Health Check Dashboard has been designed to be accessible to you as you gain your confidence. All the data is visualised in colourful graphs.

performance metrics to become second nature.

This is why Phorest designed the Health Check Dashboard to be intuitive to use. Get a holistic read on your business by accessing the metrics you use the most in one convenient place.

3. Inspire a culture of valuing your data: To truly integrate data into your business, you should involve your team. Keeping staff regularly updated on your salon’s performance gives them a greater sense of ownership of your business’ goals. Make meetings and reviews more impactful by bringing key metrics into your discussions. Youcanalso receive updates immediately by setting custom alerts for any of the metrics in the dashboard. Average ticket down? Time to motivate your team. Are rebooking rates stagnating? Send out a marketing campaign. The launch of The Health Check Dashboard ushers in a completely new approach to Phorest Reports. Going forward, it will be optimising all its reporting features in this user-friendly style.

2. Make it a routine: Ideally, you want checking your salon’s

Hayden has found it easy to sell her products online.

NO ONE KNOWS MORE ABOUT YOUR BUSINESS THAN YOU DO. BEING A BUSINESS OWNER CAN BE AN ALLCONSUMING REALITY. YOUR INTUITION IS IMPORTANT, BUT ACTIVELY MONITORING YOUR SHOP’S DATA WILL MAKE YOU MORE CONFIDENT AND PROACTIVE. THIS IS WHY PHOREST SALON SOFTWARE HAS TRANSFORMED ITS POWERFUL REPORTING FEATURES.

Booking systems offer a huge number of features, what are you using most? She said: “Most of them! Squire implements new ones weekly – they’re at the forefront of innovation! They recently just brought out a feature that allows you to take payments through your phone; no other app needed, no till system –just your phone! It’s great for the studio, selling products at events or for mobile calls.

“I also love how I can directly contact my clients by phone, allowing me to keep my scheduling in check. Also, the fact that it keeps records of your payments, tax and previous appointment notes. Clients also love the waiting list – it means they have less of a chance of missing an

1. The Health Check Financial Overview: For quick, actionable data on sales performance.

BY AUBREE CALDERWOOD, PHOREST SALON SOFTWARE

TOP OF HER BUSINESS, SO SHE OPTED TO GO WITH SQUIRE AS HER BOOKING SYSTEM.

Salon and barbershop owners can now access many of the rigorous financial and client metrics that Phorest Reports currently provide, in a new interactive dashboard.

appointment. You just hit a link to book – no downloading an app that takes up space on their phone.”

Since installing Lightspeed, Sam and James have been able to save huge amounts of time in their weekly banking, and now have faster and more efficient business processes.

"And due to the systems being updated in realtime, I’m now able to spot mistakes before staff even report it back to me. I can manage and fix problems straight away.”

“Our staff love it which is another great thing. It is so easy to use and only takes us less than an hour to train a staff member to use it. We currently have 30 barbers using it across seven barbershops, making their day run more smoothly.

The brothers said: “For us, going cashless and using the Clover system made sense. We don’t have to get floats anymore in the morning, we don’t have to be running to the shop next door to get change. Clover is so easy to use. If you can use a smart phone, you can use a Clover device. We have support from AIB Merchant Services if we need it, but we haven’t yet. Bringing in the Clover system has improved our day-to-day running of the business. Going cashless has allowed us to increase our customer service, we save time and at the end of the day if we can give more time to the customer experience, that’s what counts.”

each staff member has sold, and even what the VAT is on it.

Brothers Sam and James Donnelly, the fourth generation of the Donnelly family, have taken over the reins at Sam’s Barbers from their father, Stanley. And that brought the opportunity to modernise the shop with a little help from the latest“Beforetechnology.using

“A lot of other POS providers are very basic and don’t offer many features. We found that even software made specifically for barbers wasn’t suitable for our business either. Some of the apps also operated offline and were email-based rather than being in the cloud. This meant we couldn’t see how many haircuts we did or how many haircare products we had sold on the spot.”

“It’s allowed us to run our business more efficiently – at an affordable price. The technology has also helped us innovate our staff pay structure, changing the way in which we pay staff their wages and tips. This in turn helps us manage our finances. We can now easily calculate staff commission from tips and sales at the end of every week. Our accountant now only needs our login details to Lightspeed to access all this information, saving us both time and money.

TAKE YOUR BUSINESS INTO THE 21ST CENTURY YOUR BUSINESS GROWS, SO DOES YOUR NEED TO FIND THE RIGHT TECHNOLOGY TO CATER TO THE EXPANDING NATURE OF YOUR BARBERSHOP. SAM AND JAMES DONNELLY OF SAM’S BARBERSHOP IN DUBLIN SHARE WHAT THEY FOUND TO HELP THEIR BUSINESS RUN MORE EFFICIENTLY.

WITH CLOVER FLEX

Lightspeed (formerly Vend), we used old fashioned tills, making it impossible to manage our stock of more than 70 different men’s hair styling products,” say the brothers. “With the Lightspeed app, we were able to customise the technology to our business – going into granular detail so that everything, whether a service or product, is itemised. For example, how many haircuts we’ve done, how many products

They’re also trialling other innovations such as using the software to issue gift cards via a customer’s mobile phone and using Lightspeed Ecommerce for their online store to reach a wider audience.

Deciding to take the business cashless has made a real impact on the business. In 2017 around 70% of their transactions were done by card, come 2018 they already seen that rise to 93%, so they made the inevitable decision to go cashless.

appointment system and would we be interested in beta testing it for them. I said absolutely. The interesting thing is that this would link our POS with our appointments so it would all run together as opposed to having two different systems.

WICKS BARBERSHOP IS A FAMILY BARBERSHOP THAT HAS EVOLVED OVER THE LAST DECADE TO EMBRACE THE AVAILABLE BARBERSHOP TECH TO MAKE THE BUSINESS RUN MORE SMOOTHLY. WE SPEAK TO JACK WICKS, WHO ISN’T TECHY AT ALL, ABOUT HOW EASY IT IS TO TRADE UP WITH TECH.

“We had a crack at it, and we went one above by putting a booking widget into our app that was being developed at the same time by Where's It App, and Square got back in touch to say that we were the first people to use the appointments system with an integrated booking app in it and they had never seen it used in that way before.

TRADE UP WITH TECH

Jack took the opportunity during lockdown, rather than binging Netflix boxsets, to start looking at ways of making the barbershop in Stockton-on-Tees, cashless. He said: “I had seen a barbershop in Dublin before the pandemic that was cashless, and I thought it was really cool and we already had 75-80% of our clients paying by card so it made sense.”

At that point, Wicks was already working with Square as its point of sale (POS) provider, and the timing for the next step was fortuitous. “Yeah, it was amazing timing, we were just launching our new location and I was standing in the middle of the building site and our man at Square called me and said that they were launching their new

Photography// @chloefryettphotography.

“Square also gives each staff member their own PIN code that allows us to track the retail sales for each member of staff, which has been great. Since we have taken on Square it just keeps dripfeeding new features that are making life in the shop

“When Father’s Day came around, we sent out emails about them to everyone, we did push notifications and also put it out on social media, and it saw a lift in the uptake on the vouchers. Our thinking was if we don’t have these things available, then people can’t utilise them.

“It makes life easy for me as I can save all our financial side of the business in a file and send it to our accountant via email and it is dealt with. We are not carting around boxes of invoices and receipts that can get lost.”

“We also use the marketing feature in Square, we have 1,000 email addresses of clients who have opted in, and we have automated emails that we can send out. If someone hasn’t been in for six weeks, we can automatically send them a reminder and we can maybe offer them a little discount code to book back in. We have got five or six autonomous emails set up and then you can also do a web blast to everyone in the email list if you have something you want all your clients to know. There’s a nice mix of automated and manual things, and we can push gift cards through the system as well. During the lockdown the e-gift cards were a great help, but when we reopened there wasn’t much uptake.

“We wanted to keep our branding on the app throughout the booking service and by using Square we can do that. There’s no obvious Square branding, it keeps it all under the Wicks name which is perfect.

Andeasier.”hasthe

swap over to the app and cashless system given them back more time to be cutting hair, and not answering the phone all the time?

“It’s ironic that despite our shop being held up as being techy, I’m not techy at all. That’s why it has to be easy for me and it has to be worthwhile. And now that we have our systems in place and working, it has definitely been worthwhile.”

I do think that if you are going to go down this route and invest in various tech options, it must be a mindful process. You are paying to have

“I find it interesting that we are working in a really old profession, one of the oldest professions I would imagine, and we do it in a modernised manner while still keeping the very element that made it great in the first place.

“IT’S IRONIC THAT DESPITE OUR SHOP BEING HELD UP AS BEING TECHY, I’M NOT TECHY AT ALL. THAT’S WHY IT HAS TO BE EASY FOR ME AND IT HAS TO WORTHWHILE.”BE

the app made and there’s a lead in time with that. There’s a monthly cost to keeping the app running, then there is the cost of having it on the Apple Store and then there is the cost of the booking system and if you want to add marketing that’s an additional cost. All of these costs are the difference between you charging £10 for a haircut and £30 for a haircut, but I think as a small business you have to be an early adapter, you’ve got the flexibility to do it and take on any new tech available. Clients expect more now – especially from a high-end barbershop like Wicks. I think in the next five years, most small businesses will have their own apps. Well, the ones worth going to will.

“Last week, we launched the click and collect online store for our retail products. It is set up with the same mindset – if we don’t put our products up there for sale, people can’t buy them. It’s not going to cost us anything because it is literally our POS that we have already, it just takes that and puts it in a web format. We have the option to post the things out, but we thought let’s try click and collect first. We put them out on our socials, did the marketing emails and the likes, and we got our first sale this week.

“I think it’s important to still have someone answering the phone, but it is worth mentioning that all that data of who has booked still goes in the system and they will get a text reminder like everyone else. But it has really cut down a lot of the

Wicks also runs a loyalty scheme which is run through Where's It App, and clients can collect stamps to give them money off products and services, which is a cool way of encouraging addonJackpurchases.worked with Where It’s App to build the bespoke app for the barbershop. “They will implement whatever booking system you are using into the app for a seamless process for clients.

admin time. Square also has a team aspect, and that’s a cool separate app that staff can download, and once the schedules are sorted, they receive a notification every day that they are at work. It gives us a clock-in, clock-out system as well which is cool, and all our staff is employed so their hourly rate is there, and it’s all calculated on the back end.

•

“ WE WANTED TO KEEP BRANDINGOURON THE APP THROUGHOUT THE SERVICEBOOKINGAND BY USING SQUARE WE CAN DO THAT.”

To learn more about what Square and Square Appointments can do for your business, please visit squareup.com/appointments

Another way to deliver an elevated experience for new clients is building trust through beauty care and styling advice. Give personalized suggestions they can apply at home to extend service results. Square Appointments lets you add notes to client profiles — which you can reference before, during, and after appointments.

Loyal customers are the backbone of any business, so give clients incentives or rewards for choosing you by offering a robust loyalty program.

Your job isn’t done once your client walks out the door. After-sale touches are vital to keep your business top of mind through newsletters, social media, and holiday or birthday messages. You can use targeting, automation, emails, and text messages in communications to make these touchpoints moreSquareeffective.Messages eliminates jumping between different platforms to track down specific conversations, instead bringing them all into one place. You can sync with Square Appointments to send schedule

Communication is essential

Using multiple software programs can cause lags, hold up bookings and checkouts, and create frustration and impatience with staff. With Square, your team can spend less time managing separate software and tools and more time focusing on customers.

Below we discuss how to create a memorable first-time experience to keep clients coming back.

Reward your customers

A great customer experience relies on having a great team in place. Train your staff on the software and tools so that they feel confident in the day-to-day interactions with customers and set a welcoming tone for walk-ins and newer customers.

From first impression to long after the sale, the client journey should be seamless and holistic.

Know your core audience

Using data and insights from reliable and frequent customers is a great opportunity to understand your ideal target market. Take a look at the insights within your Square Dashboard to see which types of services clients frequently book, products they purchase, and how they interact with your business, such as email opens or discount redemptions.

IN PARTNERSHIP

Client retention is an important aspect of any business, but especially in the beauty and personal care space. The most successful businesses have mastered turning walk-ins into repeat bookings. They know it’s key to invest in client retention, ultimately helping increase profitability, referrals, and more walk-ins.

If a customers’ first interaction is booking an appointment, make it easy! Offering a booking website like Square Appointments lets clients book multiple services with different providers all in one place.

reminders, let customers reschedule via text, or send coupons and invoices directly within Square Messages.

How to Turn Your Walk-ins Into Repeat Bookings

Offer great customer service

Everyone appreciates being shown love on birthdays and holidays. Text and email marketing software enables you to send automated campaigns with gift cards or promotions. This makes them feel appreciated as a repeat client, but also might entice them to book a service they’ve never tried.

Build a great team and staff

POINTTIPPING

47 DISCOVER HOW FRESHA’S SUBSCRIPTION-FREE SOFTWARE IS HELPING CARDIFF-BASED GENTS OF BROOKLYN MAXIMISE THEIR BUSINESS POTENTIAL AND MOTIVATE THEIR TEAM USING ONLINE BOOKINGS, REVIEWS AND TIPS. With three thriving barbershops and their GB Academy based in the cosmopolitan city of Cardiff, the team behind Gents of Brooklyn’s passion for the profession is paying off. Owner Lewis Welsh is enthusiastic about promoting being a barber as a rewarding career that is, 'sociable, creative, flexible and progressive'. Lewis nurtures talent to not only produce great barbers – many of whom will go on to work in his shops – but to inspire his protégés with the same pride, passion and belief that has guided him, and Gents of Brooklyn, to great success. Setting New Standards Gents of Brooklyn opened the doors to their first barbershop five years ago and they have been setting standards in Cardiff ever since. They have a self-trained team of full and part-time barbers, with each barber bringing a different angle and depth to the brand’s unique image. “We train all our staff, so we have a signature standard that’s worked into every cut. But we also have a lot of unique touches by bringing out the barber’s individual personality and strengths into their haircuts.”  I’D RECOMMEND FRESHA TO WORKSBUSINESSES.OTHERIUSEITINMYSHOPSANDTHETRAININGACADEMY,ANDITPERFECTLYINALLOFTHEM.”

With social media and the internet dominating how people like to find and book barber appointments, the simplicity of Fresha’s salon software and its social media integrations are essential features for Lewis. “Fresha is really simple to use. Clients just pick the barber, the service and the time they want, and then book it. While a lot of younger clients use the Book Now button on Instagram, we also get a lot of bookings via Facebook and Google.”

In addition to their growing reputation and word of mouth drawing in new clients, Lewis has noted how Fresha’s reviews have been effective in helping them gain popularity in the area. “All our reviews are four or five stars and they’re so important, as new clients know what to expect before they come in,” says Lewis.

With Cardiff’s large student community expanding their clientele, business is booming at Gents of Brooklyn. Fresha comes highly recommended by Lewis and the team, as anyone new to the area can easily find Gents of Brooklyn on Google and book appointments online: “I’d recommend Fresha to other businesses. I use it in my shops and the training academy, and it works perfectly in all of them.”

Boost your barbering business today by joining Fresha for free at www.fresha.com/for-business

When it comes to tips, Fresha’s appointment scheduling software is also making Lewis’s life simpler. “Before we used Fresha it was hard to know where tips were coming from,” he explains. “Clients can leave a tip when they pay via Fresha, so it’s a much better way for the team to get their tips. You don’t work for tips but they’re big in barbering and it keeps the team motivated.”

“Fresha makes everything a lot easier, and it keeps everything flowing,” says Lewis. “Clients love booking appointments in their own time via the app, and our team knows how many clients they’re seeing each day. Clients know what time they’re coming in and leaving, so they can plan their day if they have a train to catch or need to arrive here at a certain time, for example. This avoids lots of people waiting to be served. Clients can even book an appointment when they’re on holiday for when they get back. It’s very convenient.”

With a broad age range both among their team and client base, Gents of Brooklyn is inclusive all-round. While they treat each client to their exceptional services and cutting experience, Fresha plays a key role in driving new appointments and keeping their team motivated.

Boosting business with reviews and social media

Software that’s making life easier

•

49 CLIENTS CAN LEAVE A TIP WHEN THEY PAY VIA FRESHA , WHICH IS A MUCH BETTER WAY FOR THE TEAM TO GET THEIR TIPS.”

Upon entering the industry, it was Dan’s goal to have his own shop. He sets the scene: “The combination of an entrepreneurial mindset and working as a skilled tradesman suited me down to a T – it still does!

“After working at a senior level in Covent Garden for a number of years, it was time for me to move on and branch out on my own. We opened Dan’s Barbershop in July 2020 and haven’t looked back since.”

“We’ve used the ‘Daily Deals’ feature for the first time this year and found it to be an easy and effective way of incentivising bookings with barbers who’ve only recently joined the team.”

“We’re able to integrate Vagaro into third party software, such as Xero for our accounts and a ‘Book Now’ button on Instagram.”

DAN GLASS, OWNER OF DAN’S BARBERSHOP, SHARES HIS EXPERIENCE USING BOOKING SOFTWARE, VAGARO. TREATING CLIENTS IN A BUSY NEIGHBOURHOOD IN WATERLOO, LONDON, ISN’T ALWAYS SMOOTH-SAILING – DAN TELLS US HOW THIS DIGITAL PLATFORM HELPED HIM ENSURE THAT HIS BARBERSHOP RAN SMOOTHLY AND HIS CLIENTS WERE HAPPY.

Loving your job and your clients is one thing, but juggling footfall on the brick and mortar premises with accounts and online booking systems is no easy feat.

Are there specific functions that Dan has taken a shine to? “Can I list them all? Firstly, having all of Vagaro on a mobile app is incredibly useful in a busy bustling barbershop.

In today’s digital age, the importance of great software cannot be underestimated.

TAKING BUSINESSYOUR 50

"Clients love being able to control their own appointments. From a business perspective, Vagaro and platforms like it are 100% money well spent. It makes us more efficient, more agile, more profitable and enables us to devote the majority of our time and energy to cutting hair and maximising client experience, rather than

The entrepreneur tells us that despite having a passion for men’s grooming, the industry (and potential clients) in the early 2000s just weren’t ready for barbering on a more experiential level. He says: “After a successful career in digital marketing, I had the opportunity to take voluntary redundancy, follow my passion and retrain as a barber.”

Located on the historic Lower Marsh in Waterloo, the space combines luxury with contemporary industrial aesthetics and a subtle nod to Dan’s family connection with Asia.

Dan has always been into fashion, style and subcultures. He even had clippers when he was younger and says that he would give his friends ropey haircuts in exchange for beer money back in the day.

performance as well as track and interpret sales data and plan for the future.

VAGARO’S INVENTORY FEATURE LETS US MONITOR SALES AND TRACK TRENDS TO MAKE SURE WE’RE ON TOP OF ANY CHANGES IN STYLES, PRODUCT PREFERENCES, AND PURCHASING HABITS.”

Essentially, Dan tells us, a barbershop should be your home away from home: “We’ve created a place where you can kick back and relax whilst our team of experts get you looking and feeling your best.”

In many ways, Vagaro has helped Dan’s Barbershop stay ahead of its competitors. He told us: “Being listed on their website and mobile app was not only helpful in finding new clients but also helped boost our SEO. The platform itself enables potential new clients to read reviews and select the barber that’s right for them.

“On our end, the interactive calendar helps us maximise the earning potential of each day and fit in any walk-ins, amongst any bookings made in advance, rather than rushing through a queue of guys getting increasingly bored waiting.

Dan shares the key to running a successful barbershop: “A successful barbershop is somewhere I love working and hanging out with my clients. It's somewhere my barbers enjoy coming into work and get paid a fair wage for a hard day’s work. It’s an environment clients love to visit and pay a fair price for the time, effort, experience, and skill required to give them the best haircut possible.”

“We’re able to take control and plan and organise our columns. Vagaro’s extensive reporting tools means we’re also able to analyse and interpret sales and trends and react accordingly to changing customer behaviour.”

ONLINE

“Vagaro has really helped us maintain a consistent level of appointments across each day of the week, as well as show off all those fivestar reviews and any introductory discounts we may be offering.”

“

“We use Vagaro booking system and CRM software to manage our online databases. The platform has been an invaluable asset to the sustained growth and profitability of the business. Our clients are able to book and reschedule appointments at the touch of a button.

Top tip: Use your Booksy stats and data to encourage your barbers to set achievable and individualised goals.

BY ALAN BEAK, BOOKSY AMBASSADOR

Here is an example of the quality content produced by Booksy Ambassador, Alan Beak, with the top tips on how to be a good leader and a good barbershop owner – in conjunction with Booksy.

LEAD, COMMUNICATE & INSPIRE WITH BOOKSY

Lead by example. Be a good role model. Your team will emulate your actions. So, if you turn up early, you work hard, you stay clean you stay tidy, so will they. Don’t deligate tasks that you’re not prepared to do yourself. Always be positive and show passion in everything you do.

Be a good listener. The leader is always still a learner, and more minds are better than one. Empower your team. Instead of delegating jobs, give your team responsibilities. This gives people more purpose and a higher sense of value. The more value a team member has in a business, the more connected they feel in it, and the harder they will work for it.

Open Door Policy. Always be approachable by team and by clients. Anyone should feel comfortable should they need to speak to you for any reason that others give you feedback and always be open to new ideas.

Encourage and motivate. People absorb energy, so be a beacon of positivity and good energy to your clients and to your team. Encourage team building exercises good relationships within a business equate to a happy and healthy working environment.

Be over prepared. Always have a contingency plan for when things go wrong. Have a complaint process in place, but avoid these at all costs. Have a contact list of tradesmen at the ready, should you have a leak, electrical fault, or breakages. And in the case of illness or an emergency, have a client communication database to reach them, like a message blast service through an incredible booking app –like Booksy.

Top Tip: Spend an hour each week reading through your Booksy reviews, give positive encouragement to those who have gained positive reviews, and take time to talk about where the client experience can be improved.

This is just one of the ways that Booksy stands out from the crowd. Aside from having exceptional customer service, great marketing tools, datasaving abilities, the latest technological abilities, and ease of use for both clients and professionals, Booksy has a team of amazing professionals who constantly provide advice and education on business, technique, trends, and leadership.

Top Tip: Also show good communication to your client base with regular emails and SMS blasts through Booksy. Keep clients in the loop when it comes to changes in the shop protocol, answering FAQs, new products and services etc.

WHEN CHOOSING A BOOKING SOFTWARE, MOST DECISIONS ARE BASED ON EFFICACY, EASE, AND MARKETING ABILITY. WHILE THESE ARE BEHINDIMPORTANTESSENTIALS,ABSOLUTEIT’SALSOTOLOOKFORACOMPANYTHATHASEXCEPTIONALHUMANSIT–LIKE BOOKSY – WHICH HAS A GREAT TEAM OF PROS WHO WORK ALONGSIDE THE BRAND TO HELP CREATE USEFUL, EDUCATIONAL CONTENT.

Show good communication. Communicate well with your clients. Communicate well with your team. Let your team know what is expected of them. Conduct weekly or monthly meetings to make sure expectations are met, whether through formal groups or team talks. Always keep your team informed on new changes within the business.

Teach and guide instead of giving orders. As a leader or salon owner it is important to be a vehicle of growth. Provide education in all aspects of the business. Help your team grow by giving them multiple resources to help them develop and increase their performance as an individual, and as a team. People don't react well to authority, so it's always good to stay on a level and treat them how you would want to be treated.

today!trial

We’re committed to helping you shine. Booksy is the one-stop solution for booking clients, marketing your business, managing the day-to-day, and building community. your Free

betterbusiness,Betteryou.

Start

• Super flexible customisation via website portal

• A ppointments and payments set-ups

In 2022, one in four salon and barbershop customers said they wouldn’t set up an appointment with a business that isn’t online– in fact, 60% of appointment bookings and edits are actually made online when establishments are closed.

For example, make your app ready for Christmas, Halloween, Easter and other holidays to share positive vibes with your customers. Change design, colours, layout and data for the app in a few clicks.

• Digital payments for deposits and full treatments

BOOKING AND MANAGEMENT IS GOING DIGITAL – AND IT’S TIME FOR YOU TO JOIN THE MOVEMENT. THIS

• M otivate your clients with loyalty program

They can scroll through your treatments and shop your products in-app once they’ve downloaded it.

• No-show and late cancellation fees

• Sell your products, gift cards and souvenirs in one place

• Updated waitlists

• Automated bookings

• Your business name and brand on App Store and Google Play

IS HOW YOU CAN USE BARBERLY, A SIMPLE YET POWERFUL MANAGEMENT SYSTEM, TO CREATE APPS THAT MAKE YOUR CLIENTS’ PRE-APPOINTMENT EXPERIENCE AS SEAMLESS AS THE TREATMENT ITSELF.

Going digital successfully means making sure that both your shop’s name and its visual branding are easy to find online. Barberly helps boost your business’s visibility by listing your shop’s name and icon in the App Store and Google Play. All your potential clients have to do is type your name into the search bar, and they’ll be taken directly to your app!

If there was ever a time to invest in flexible, customisable app software, it’s now.

It’s useful to remember that not all your clients will be comfortable with entering data and downloading a new app on their phone. With Barberly, you can also provide a web version, so you don’t miss any potential business. And it’s just as user-friendly.

Be at the forefront of innovation with Barberly’s unique self-check-in kiosk option. Your clients can see next available times and book themselves in on their tablets or phones – think of it as an ‘electronic queue’.

Client benefits include:

Find everything you need to know at barberly.com

Impactfulprogramsvisualsare

• Loyalty

just as important as functionality when it comes to attracting and retaining potential clients. Barberly lets you apply modern and creative branding features in seconds.

PROVIDE THE BEST CLIENT EXPERIENCEWITHBARBERLY

• Custom mobile app

People who download your app will receive push, SMS, and email notifications and reminders, reducing the number of no-show appointments, giving you more time to focus on providing top-quality treatments to every person who walks through your doors.

Castle Street Barbershop, Craig’s Barber Shop, The Angry Barber and Sharp Cuts are just a few current Barberly users. Take it from the experts –Barberly actually works.

Barberly helps you create customisable apps that fit your clients’ needs, saving you time and money in the process. After all, happy clients are the foundation of every successful barbershop.

100% of Barberly’s offerings are included in your 30-day free trial. When you decide to subscribe, you get:

• N o initial or one-off fee

BOOST YOUR CLIENTELE BY 20%

Rhys explains what Stylebook Directory is and how he feels it can help improve the reach of “Stylebookbarbers.Directory is an online catalogue of hair professionals in your respective area who can advertise their strengths through images and a profile, so that clients can find the stylist best suited for their requirements - eliminating the need for trial and error appointments and potential disappointment.

“With Instagram constantly making it harder and harder to be seen through ever changing algorithms, Stylebook wants every stylist to be seen and valued for their talents and wants it to be a simple process for everyone.

SHOWCASE YOUR TALENT TO AN EAGER AUDIENCE WITH STYLEBOOK DIRECTORY, AN ONLINE DIRECTORY FOR STYLISTS AND BARBERS TO WIDEN THE REACH OF YOUR CLIENTELE.

Having difficulty finding your perfect clientele? You could be the world’s greatest barber, hairstylist, colourist, or extensionist, but if no one knows where you are or how to find you, all that talent is being underappreciated. That’s where Stylebook Directory can help you showcase your talent to the right market. Stylists who have a profile on the platform report a 20% rise in bookings. It’s a win-win for both the stylist and the client. Stylists need a platform to showcase their individuality. Stand out from the crowd with photos of your creations. And clients need a directory where they can drill down to find someone who loves doing the haircuts they love to have. It’s so simple, it’s incredible this platform hasn’t been around for years.

Photography// Paul HappySimmons,JackPhotography

Rhys Whitehouse is Head Educator at Hinces (Shrewsbury), which is an inclusive, forward-thinking barbershop that aims to cater to all genders and hair types. Rhys is the current Wahl British Barber of the Year (2021) and Probarber World Series British Barber of the Year Finalist 2021. He first heard about Stylebook when he was approached by Sarah Yorke (Stylebook’s founder) when the platform was in its infancy. Immediately, he was engaged in the potential this company has, and the passion Sarah had for her creation.

DIRECTORYSTYLEBOOKON

Barbers have exactly the same issues, whether working in a barbershop or mobile, they have specific skills that they want to shout about. By having a profile on Stylebook Directory, they now have access to thousands of potential customers who are looking for exactly what they can offer. The wonderful thing is, even if your barbershop is listed with Stylebook, each barber in the shop can have their own profile, showing exactly what they excel at.

The directory was created off the back of founder Sarah Yorke moving to a new city and looking for a hairstylist that could do the specific style she wanted, she had no idea where to start. As a hair stylist herself, she knew it was a complicated cut, and sure enough the stylist she went to, did not send her away looking like the photo she was clutching in her hand.

“Everyone has level pegging, and Sarah knows and values how hard trainee stylists have to work to be seen and noticed to build clientele. Now, through

Sarah thought "There must be a better way to find a stylist that can do what I want." And as there wasn’t, she created a better way. That's how Sarah rolls!

Rhys continued: “I would absolutely advise all hair professionals to be joining Stylebook Directory. As an industry we must be constantly looking for ways to innovate and reinvent how we promote ourselves to attract a wider“Stylebookaudience.is free, however, the option of a Membership Upgrade for individual hair professionals is £9.99 per month and a 90-day free trial. The membership offers more features and options.

It’s important to have your prices on there too, even if you have 'prices start from' that gives clients an idea of how much it will cost and save them phoning to find out. Put in your opening hours, and not just the opening hours of the barbershop you work in, the hours you are happy to work.

Stylebook, it is able to show off to everyone on the same level with the hair images that they have created.“Barbers can use this site as a portfolio of their images to gain new clients. It’s an excellent way to simply shine, to express and shout about your strengths and meet clients who you can really be comfortable with. And for clients it’s a great way to get to know their stylist and their portfolios prior to booking.”

Another clever connection is that you can add your booking software link to your profile so that clients can immediately check your calendar and book direct from the platform.

“Your personal, professional, profile will include unlimited images and videos uploaded to your profile and the homepage gallery as well as image listings in 'search by style' criteria. The membership includes the link to your booking facility, and gives exclusive offers for upgraded members only, all on a no-contract basis.”

Rhys said: “At Hinces, we have always used Booksy, and now my Stylebook profile has a direct link straight through to the shop’s Booksy account, giving visitors to my page an immediate link to my pricing and availability for the next threeThemonths.”sitesupports all other booking systems, so the direct booking process is open to all.

SIGN UP NOW FOR A FREE PROFILE OR UPGRADE TO PREMIER ACCOUNT. THE UK’S ONLINE DIRECTORY FOR HAIR WWW.STYLEBOOKDIRECTORY.COMPROFESSIONALS BV @ STYLEBOOK FREEDIRECTORYPREMIERFOR3MONTHSTHEN£9.99PERMONTHFORUNLIMITEDPHOTOS/VIDEOS

Everyone has strengths, play on them. Have a short but detailed profile introduction, and then list all your achievements. Taken some courses, have some qualifications? Then list them all.

Rhys adds: “Use your best quality photos, people buy into what they can see at face value so don’t upload poor quality photos. High resolution photographs give a more professional finish to your profile.

Signing up couldn’t be simpler. Whether you’re a barber, stylist or a client, it’s as easy as filling out a small form at stylebookdirectory.com/join-now/

“Be consistent with the type of content you’re uploading i.e., if you say you specialise in fading then you should be backing that up with the appropriate images.”

When filling out your profile, don’t be afraid to tell potential clients what you love doing and also what you don’t like so much.

“We just want to thank everyone and anyone who has supported our work in any way over the last six years and who continues to do so in the future. Here›s to many many more years supporting mental wellbeing and suicide prevention.”

Easy-to-use marketing

The client experience of the barbershop used to start the moment the door chimes open. These days, it starts days – even months – before that moment, when they first check out your website and booking platform. First impressions matter. And Timely ensures that you make a great first impression, second impression, third impression, and so on, to not only attract new clients but to keep them coming back time and time again.. They achieve this through their:

At Timely, they don’t believe in overcomplicating things. Timely’s innovative features will help you create an experience your clients will love, manage your business, and protect and grow your revenue.

Grow the Value of your Business

Save time, deliver an amazing client experience, and protect your staff, clients, and business with Consult’s customisable digital forms.

Staff management

Build your brand, credibility and client loyalty with Timely’s powerful marketing tools that help automate client growth and retention.

Fill your calendar, maximise your booked time, and delight your new and existing clients with beautiful and intelligent online booking.

Use Shopify with Timely to sell products in-store and online. TimelyPay helps reduce no-shows by up to 60% and offers gift vouchers to attract new clients.

Recently, Timely made a generous donation to The Lions Barber Collection – a charity that raises awareness of mental illness and suicide prevention within the hair industry and beyond. The charity was launched by Tom Chapman, a global barber, author, podcaster, and CEO, to help barbers look after their own mental wellbeing, and ultimately prevent suicide.

Client Experience

Cut your admin time in half and keep your business humming with easy-to-use retail and professional stock management tools.

Reporting and analytics

BUSINESS

“It has been a very difficult time with the charity and having multiple funding/ grant applications fail recently has left the organisation in a desperate place. In the past, we have never really asked for donations or fundraising from people as we have always wanted to try and give our service to those who need it with no financial cost.

Easy-to-use appointment scheduling

NOT ONLY DOES TIMELY CARE ABOUT HELPING YOUR BUSINESS, BUT THEY CARE ABOUT YOU. MENTAL HEALTH MATTERS AND TIMELY KNOWS THAT.

IN YOUR BARBERSHOP, YOUR FIRST PRIORITY SHOULD BE SPENDING TIME WITH YOUR CLIENTS, OFFERING THEM THE BEST SERVICE AND RESULT POSSIBLE. SO, RATHER THAN FUSSING ABOUT THE SMALL STUFF, LEAVE IT TO TIMELY.

Tamara Reid, Timely’s Head of Partnerships said: “It’s our absolute pleasure, Tom. The work you’re doing is truly lifesaving and the least we can do to support the industry. Community first, always.”

Online Payments

Keep your team focused and organised with staff dashboards, timesheets, rosters, and automated appointment updates.

Stock management

Revenue Growth

Tom said: “I cannot express how grateful I am to Timely for their incredibly kind donation to The Lions Barber Collective which has ensured that we can continue our work. Without our friends at Timely, supporting us so much we may have had to stop altogether in just a couple of months.

There is no uni degree for running a successful barbershop. While you want to spend your time cutting hair, daily admin can take up many hours of your day. Stay in control of your business while saving yourself hours of admin every day. Make smart business decisions with:

Revenue boosters

Client communication/ management

with TIMELY MANAGEMENT SOFTWARE

Timely’s dashboard and in-depth reports provide insights that power your decision-making, help motivate your team, and keep you in control.

Digital consultations

With Timely, you can tailor your client’s experience to be completely personalised, by allowing you to build client profiles, personalise conversations, look after your VIPs, reward returning clients, and much more.

Having Timely is a bit like insurance for your appointments. By using deposits and cancellation fees, you’ll always get paid – even if a client doesn’t turn up.

Money matters. That is no secret when it comes to business. But who wants to spend their days worrying about counting every penny? With Timely, say good-bye to annoying no-shows, make money online, and market your business with ease.

Business Management

If you search for “best barber London” the first results (after any adverts) are the map and three listings. This is your Google Business Listing and you can improve its performance over time.

7. Check your website score and website speed on Google

Steps 2 - make sure all the information is correct. Add some pictures and news

2. Create a checklist of the features, tools, and design that you want

If you continually repeat steps two and three you will see your listing rise up the position on the map.

You can either do this yourself or employ a good digital marketing company to do this for you.

If you search for “google website speed” it will give you Google’s test page called “Page Speed Insights” where you can check your website speed. If your website takes more than five seconds to load, talk to your web company about ways to make it load faster.

As this partner may work with you for many years, check that they have created websites and worked with clients in your market which are of a similar size to you. Make sure they have many working websites with the features you need. Check some of their websites using the speed test in step seven below and look for a load time of less than five seconds.

• Number of visitors to your website - free Google tools can tell you this)

If you do that for each service you provide, you can earn a top spot on Google search for many phrases that clients will use.

Be sure to include as many photos and videos as possible, particularly examples of your team’s work. And look at other barber and salon websites for inspiration like our client RugerBarber.com.

1. Choose the right website and internet marketing company

5. Keep checking your rank

10. Now focus on your online marketing

Salon Guru is a world leader in websites and online marketing for hair & beauty salons and barbers. Salon Guru support over 250 clients in all parts of the Englishspeaking world and have enormous expertise in websites, search engine optimisation (SEO), Facebook & Instagram advertising and social media posting.

Step 1 - make sure you have claimed the listing so you can make edits

3. Plan to be at the top of Google search in your area Attract clients into your barber shop by being at the top of Google search for a broad range of phrases. To do this you need to have relevant content on your website i.e. pages, videos and images.So,to be number one for “gents’ traditional shave” you need a page called that with information on the service, prices, what it includes, some client reviews and possibly a video.

Once you have a beautiful search engine optimised website that loads quickly and has all the features you need, focus on your online marketing. Send a monthly newsletter to clients to promote your services, news and offers. Engage with clients through posting to your social media channels and run Facebook and Instagram adverts.

Written by Phil Evans, Managing Director of Salon Guru

4. Add more content via a blog

At least once a quarter you should check where you appear on Google search results and keep a note of the results. This means you can check over time that your website is improving its position on the Google search results.

• Your Business Listing position for key phrases

9. Have a plan

Do you know if your website is working or improving? Keep a simple sheet of key numbers that you can improve upon each month, such as:

6. Don’t forget your Google Business Listing

One of the most important factors to earn the top spot on Google is your website’s load speedi.e. how long it takes a client to open your site on a mobile phone.

• Number of phrases at top of Google search

None of the above will work (and keep working) unless you have a plan and aim to improve every month. Make a digital marketing plan with the numbers you are aiming for. Keep updating it as you progress.

Having a blog of news articles shows Google that your website is constantly being updated and will help you get the top places on search. Write about products, staff news, barbering trends, hair colour for men or local news related to the salon’s clients.

Salon Guru are world leading experts in website optimisation and it has shared its 10-step plan to optimise your website and online marketing.

These could include an online store, gift vouchers, online booking, newsletter sign up form, online forms for offer sign ups, a blog area, the ability to update or edit the site yourself, client newsletters, and links to social media.

Step 3 - ask clients for Google reviews.

8. Keep a record of key numbers and check them every month

OPTIMISE YOUR WEBSITE AND ONLINE MARKETING…

• Number and value of online sales (if you have a store)

WITH OUR 10-STEP PLAN

- Reduce unnecessary consumer exposure to hair colour from blob testing which can lead to active sensitisation.

client purchases the Colourstart self-adhesive patch and applies it at least five days before any colouring process. After 48 hours the client removes the patch and after another 48-72 hours if there is no reaction the client can record the results within the app which can be shared with their hair professional.

- Increase compliance to manufacturers’ instructions to undertake an allergy alert prior to colour treatments.

Colourstart can be used to screen for allergy to PPD and clients can repeat the Colourstart test if switching to a new hair colour product. Participating hair professionals will recognise and accept the Colourstart test result from clients, so clients will not need to be screened for allergy before their colour appointment, unlocking walk-in colour appointments.

Trichocare’s CEO, Nick Plunkett says, “We’re committed to a continual reinvestment in Colourstart to give hairdressers access to high-quality systems designed for professional use that help achieve compliance to industry requirements to screen for allergy without inhibiting creative freedom and business operations”.

- Standardise the quality and guidance of testing protocols for staff and clients.

Colourstart Passport App is available on Google Play and the App Store

As well as offering complete creative freedom to salons, Colourstart Passport helps:

To reduce the risk of users experiencing a reaction, many manufacturers of hair colour recommend the use of an Allergy Alert Test before their product is used.

How it works

Colourstart is a clean, convenient, and easy to use patch test. The Colourstart pack contains full instructions on how to use the test and what the result can mean. The

SCREENING FOR COLOUR ALLERGIES JUST GOT EASIER

COLOURSTART IS THE FIRST CLINICALLY PROVEN TEST FOR ALLERGY TO HAIR COLOUR (PPD) TO BE LICENCED BY THE MEDICINES AND HEALTHCARE PRODUCTS REGULATORY AGENCY (MHRA).

Say hello to Colourstart, a universal patch test for use across all colour brands. This is the first clinically proven test for allergy to hair colour to be licenced by the Medicines and Healthcare products Regulatory Agency (MHRA), and now there’s a smart App to make it even easier for clients to log in and update their profile to immediately share with their hairdresser. Their fully auditable green ‘OK to Colour’ status can then be redeemed at any salon running the free Passport system.

As hair professionals know, many hair colourants contain ingredients that can cause an allergic reaction, one common ingredient in hair colour is para-phenylenediamine (PPD). PPD is the most common cause of reaction to hair colour.

LoPRO FX BY PETE CRANFIELD, BABYLISS PRO UK AMBASSADOR, @PETECRANFIELDGROOMING, @BABYLISSPROUK HANDS ON WITH THE NEW BABYLISS PRO

But what? There’s more? Yep. The end of this year has even more in store for us and the thing I’m most excited about is the launch of the new LoPROFX products. If anyone follows any of the BaByliss PRO guys in the US, you’ll know what I’m talking about.

If you were lucky enough to attend Barber Connect, or if you follow me on social, you’ll have heard by now that this year is a big one for BaByliss PRO. We’ve already seen the launch of the new CustomFX clippers which means you can completely personalise your Super Motor Clippers the way you want, and even add engraving on them for free.

From the moment I started working with BaByliss, I switched my entire kit and haven’t looked back. Last year saw the launch of the new Black Graphite Blades which just added that next level of detail and workmanship to the Super Motor clippers along with the Graphite Fade Blade and the Taper Blade. But we wanted more.

The top notch brushless motor and the high powered battery have got your back and are designed to stand the test of time – this clipper hasn’t left my hand since I got it! It’s easy to flip around, it fits in your hand perfectly, and the robust metal body feels like you could take it literally anywhere and it would survive. The

So the first item I got my paws on from the new products launching this month was the one I’ve been waiting for, the one I was dreaming about holding and using – the BaByliss PRO LoPROFX Clipper and ComparedTrimmer.totheSuper Motor Clipper, the LoPRO is more traditional in its style and shape. I like to think of it as the classic clipper, reimagined. The shape fits in your hand just as it’s supposed to, the weight is balanced evenly, and the little thumb groove on the top is just where it’s meant to be. There’s obviously a lot of man hours gone into the design to make it spot on.

LoPRO Trimmer again has a low profile metal housing, it fits in your hand like it was built just for you and the skeleton blade that we have all come to love is positioned just in the right place and at the right angle.

I’M MOST NEWLAUNCHABOUTEXCITEDISTHEOFTHE LOPRO FX PRODUCTS. IF ANYONEANYFOLLOWSOFTHE BABYLISS PRO GUYS IN THE US, YOU’LL KNOW WHAT I’M TALKING ABOUT.”

“SO THE FIRST ITEM I GOT MY PAWS ON FROM THE NEW PRODUCTS LAUNCHING THIS MONTH WAS THE ONE I’VE BEEN WAITING FOR, THE ONE I WAS DREAMING ABOUT HOLDING AND USING – THE BABYLISS PRO LOPRO FX CLIPPER AND TRIMMER.”

Pete x

Both clipper and trimmer come with the black graphite blades already fitted so they look as sharp as they cut. Together, the duo are ideal for all hair types, for cutting, fading, tapering, bulk removing – everything. With the all black design, they look great too (plus, it matches my wardrobe!)Iwaslucky

enough to get a preview of these, so stay tuned for when they officially land by following myself @petecranfieldgrooming or BaByliss PRO @babylissprouk on Instagram now.

Remove

CREATESCONSISTENCYQUALITYHereisarunthroughofthesteps:

Follow @denmanpro @miketayloreducation. 64

Step 4: Polish the blend using scissor clipper comb

grade

Step 2: Remove the weight using

Cut

sides

over

trimmersusing

clippers

Denman Ambassador Mike Taylor of Mike Taylor Education and the Great British Barbering Academy believes that breaking down basic cuts in to clear steps will help learners and inexperienced barbers nail that ‘bread and butter work’ in no time and give them a roadmap for success as their confidence grows.

Mike points out that once learners know the rules, they can break the

bulk

rules and find the best method that works for them. However, in the early stages of their career, they need to build their skills, confidence and speed to ensure they can be ready for the workplace and start earning both for themselves and the shop. The ‘Five Point Haircut’ is a clear and simple method to cut a short graduated haircut. All of Mike’s educators use this method, so it doesn’t matter who’s teaching them, they will all follow these same five steps.

Step 5: Refine the outlines

clipper over comb

Trying to get young staff and new starters up to speed can be a headache. You want your clients to walk away with a quality cut every time, so how do you achieve it?

Step 1: the length from the and using with a

Mike has chosen the ‘I do, we do, you do’ approach. "Firstly, the educator will do a demo of a ‘Five Point Haircut’ and the learners will watch the cut on our online Education Zone. Then we will do the cut together. The learner will do step one, three, and five and the educator will do step two and four. Then gradually as the learner progresses and the learners skills grow, they need less support. Towards the end of the process the educators might just be checking through, or helping refine the blend and by the end of the course, they will be doing the cut completely on their own."

back

Step 3: the top

Mike has created a methodology for a short graduated haircut that he calls the ‘Five Point Haircut’. Mike says: “At our academy, standardisation is key. It is vital in the early stages of learning that learners don’t get confused by being shown too many different ways to do the same haircut. There are thousands of different ways to cut hair but the important thing is the end result. We always say, it’s a bit like driving from Poole to London. We could all take different routes but we all end up in the same place.”

Pro barbers need quality tools. Choose durable cutting combs and our iconic Fade Brush for the ultimate kit refresh. Quality matters. Sign up for your trade account www.denmanbrush.com for special industry discounts and offers @denmanpro

66 Following many requests to augment his acclaimed hair styling range, Captain Fawcett is launching a new line of Patent Pomades. Who better to test them than internationally renowned barber educator Sid Sottung? Known for cuttingedge style and old school flair, Sid gave us his professional opinion of the new pomades and plenty more. OK, so what do you think of Captain Fawcett’s Patent Pomades? First off, the packaging is bloody brilliant. They’re incredibly barber friendly to use, the canister is easy to grip, extremely high quality and very large so you really get your money’s worth. Fantastic for barbers and also for clients to use at home. WHICH SHINY NEW HAIR STYLING PRODUCT WOULD SID SOTTUNG TAKE TO A DESERT ISLAND? WE GET HIS EXPERT LOW-DOWN ON A BRAND-NEW LINE OF HAIR POMADES FROM THE AWARD-WINNING CAPTAIN FAWCETT… SOTTUNGSIDWITH Photography// Iain Crockart.

DESERTSTYLING…ISLAND

If you want a stronger hold, go with the Putty. It’s really good if you want a textured, spiky, very livedin rock and roll look. Ideal for shorter to medium length where you want a lot more hold to the hair. It’s very easy to use with a sufficient amount of hold for everyone. I recommend using it on dry hair to finish off your hair cut or style. And it’s easy for a client to use themselves at home.

Definitely New York City. And Lake Garda in Italy, where my girlfriend is from. I want to retire there. It’s such a great Italian way of life. Do I have plans to open another Academy? Watch this space.

I look for people passionate about sharing knowledge for the right reasons. I understand what it’s like working behind the chair on your feet all day. You want new challenges. Teaching is a brilliant avenue to share learning at shows like Barber Connect, do platform work and collaborate with product companies. It lifts your profile for great magazines like BarberEVO.

It’s an exclusive membership for barbershops, freelancers and salon owners. Benefits include training days, access to online tutorials, one to one business support and Zoom lectures delivered by my business educator, Kevin Hamm.

What potential makes barbers a good fit for your application only 1:1 training?

*Captain Fawcett’s Strong Hold Hair Pomade available October 2022. Photography// Dan Lord.

Any plans for the Academy side of your business? We now have two Academies in England and Scotland with students aged from 16 into their 60s. We have high standards so we want to keep doing what we do and deliver an amazing education to all our students. I always say my biggest success story is the success of my students and my staff.

Tell us about your VIP programme. What do you offer?

THE CLASSIC

The Clay is really great, very pliable and lighter than the Putty with a weightless finish. Great for a swept back look without heavy hold. Since it’s a raw earth clay ingredient it has a strong matt effect, very good for adding density to finer hair or to hair that’s a little greasier because the clay absorbs the excess natural hair oils. It’s water soluble so easy to cleanse. I recommend applying shampoo to dry hair and then adding the water to wash it out thoroughly.

Work with friends, like Captain Fawcett and my barbershop business partner Barrie Stephen. Align yourself with the people that reflect the values of your personal brand.

Sakura Scissors and Andis Master Clippers. And I can’t live without Barberism ® Beard Oil. It was a dream to collaborate with Captain Fawcett on our Barberism ® Signature Series range. It’s a tribute to my New York City heritage, with a fragrance like those classic masculine aromas in NYC’s old school Italian barbershops, where I first worked aged 14. I also love Captain Fawcett Shaving Cream and Post-Shave Balm. And for my desert island pomade, I’d stick with the new Classic Patent Pomade from Captain Fawcett.

Looking forward to these! When did you first learn about Captain Fawcett? I kept hearing about this brand and had a couple of samples I was too busy to test. One day in my Academy there was this guy with a really shit beard. It was awful. So, I gave him a Captain Fawcett sample just to help him out. About a month later this guy came in with an amazing beard. It was so well conditioned, absolutely beautiful. And I said: “Excuse me, sir, what Beard Oil do you use?” He said: “Sid, it’s the Captain Fawcett Private Stock you gave me.” And that’s when I knew Captain Fawcett is the Beard Oil for me. It’s the best. I love it, my clients love it.

How do you look after yourself?

If you could open an Academy anywhere in the world, where would it be?

For all wholesale enquiries email: www.captainfawcett.cominfo@captainfawcett.com

THEY’RE INCREDIBLY BARBER FRIENDLY TO USE, THE CANISTER IS EASY TO GRIP, EXTREMELY HIGH QUALITY AND VERY LARGE SO YOU REALLY GET YOUR MONEY’S WORTH.”

THE CLAY

What are your must have products and tools?

What was the best piece of business advice you ever received?

Talk us through the qualities of each Pomade…

THE PUTTY

It’s a training programme and also helps owners feel less isolated, especially with Covid and this unpredictable world.

Morning meditation and prayer, not so much religious, more spiritual. Physically I recommend yoga and a lot of stretching. Also, a nutritious diet and healthy lifestyle. I’m vegan and don’t drink alcohol or do drugs. I take vitamins. I always try to be mentally prepared for the day.

OK, Clay v Putty. They’re both amazing Pomades.

Brilliant for a loose hold with extreme shine. It’s so shiny it’s absolutely ridiculous! Perfect if you really want that old school vintage look but with movement to the hair. It’s great to add shine to curly hair and tightly textured hair. I also highly recommend it for pin up girls to smooth out the tresses and give an immaculate Hollywood shine. It’s not for a stiff look but you can blend it to add shine to another product. It’s water soluble so very easy to wash out in the shower. I recommend the Captain Fawcett Shampoo to go with it because the pH balance is correct for properly cleansing the hair.

beardcare BEARD SERVICES; A QUICK ADD ON TO A HAIRCUT OR AN ESSENTIAL PART OF YOUR BARBERSHOP’S MENU? THE BEARD REMAINS ON TREND AND WE TALK TO THE BARBERS WHO ARE MAKING THE MOST OF WHAT IS CURRENTLY AN ESSENTIAL SERVICE TO MANY CLIENTS.

Simon has created a barbershop that truly reflects his personality, which was really important to him when he was building Speakeasy Barbershop. Simon wanted his barbershop to be seen as a top-level barbershop offering classic cuts, and something he perceived as cool, so he focused in on his time of playing in bands as a younger man and the music themed Speakeasy Barbershop was born.

Making time BEARDsfor

OWNERS

If you know Simon, you know he loves to talk – a lovely, chatty guy with plenty to say and he has created a shop where men come to sit in the chair for up to an hour and have conversations, and as he says, leave feeling better about themselves.

BEARDCARE SERVICES ARE A REVENUE BOOSTER FOR BARBERSHOP AS BEARDS CONTINUE TO REMAIN FIRMLY ON-TREND. TALK TO SIMON YATES FROM THE SPEAKEASY BARBERSHOP MERSEYSIDE ABOUT HOW HIS SHOP HAS BECOME THE DESTINATION OF CHOICE FOR HIS HAIRY FACED CLIENTS.

“We have always been an appointment-only shop so we know the name of the person walking in the door, it’s almost like Cheers, when Norm walks in the door and everyone shouts, ‘Norm!’ – that’s the atmosphere we have here. When I first opened, in the first week I cut six people hair, the second week it was less, but by two months, I was so busy I had to start employing other barbers and it has gone from strength to strength since then.”

Simon was ahead of the curve when it came to beard services, he said: “I saw it very early on, not so much as a trend, but when you watch sport, you see pivotal figures wearing a beard and you know it will catch on to the mainstream. 

The clientele is predominately 20’s to late 50’s, and Simon feels it’s the way the shop is set up that paints a picture to clients. Vintage furniture with music that Simon loves, lots of Blues music and tunes that resonate with guys between 30 and 60, and he always has fresh coffee on when the client walks in, and they are then invited to be part of the shop conversation.

the consultation is key, and we make that a natural conversation.”Theproducts used in the chair are the ones that the client tends to take home. Simon continues: “If we use something, and they like the smell of it and it makes their beard look fantastic, that’s the one they take home.”

“THE LOYALTY CREATED BY SPENDING A BIT MORE TIME WITH THE CLIENT, KNOWING MORE ABOUT THEM, HAVING CONVERSATIONS,GREAT UNQUESTIONABLE.”IS

Simon thinks because of the age of his clientele he has some very strong beards to work with. “Some of the younger guys have patchier or softer beards, but for the fuller beards, we tend to keep more natural shapes, we aim for whatever works for them, whether curves or straight lines but we tend to work with the face shape, and that’s when

A key element of The Speakeasy is that they offer longer appointments and Simon explains why. “I appreciate why other barbers don’t do this, but for us our appointments are generally 45 minutes for a haircut but I book out an hour to allow cleanup or if the conversation overruns or for a chat at the till, the client never feels rushed. Our beard trims are timed at 30 minutes, even though it might just take 15-20 minutes. It gives us the time to say why an oil would be more beneficial, or a balm or the foam which acts as both really.

created by spending a bit more time with the client, knowing more about them, having great conversations, is unquestionable. Even though we lose out by not squeezing in more clients, we gain it back with client retention. My next free appointment is in two months time.”

•

Simon talks us through the process. “Reuzel have great beard products which include a couple of shampoos as part of the range. One is a traditional shampoo, and the other is a no rinse beard wash called Refresh. It comes out as a foam and we start by appyling and combing it through. It evaporates quickly and allows us to see the true shape of the beard. Then we apply a hot towel to allow heat into the beard followed by a blow dry for the longer beards and then we start the trim. Obviously, we have had the consultation and discussed how he wants it. Then we will sit them up and see if it’s working for them, and if we have to make adaptions, we use the Reuzel Beard Foam, it’s almost like a pre-styler, it doesn’t fix and set, it gives a clearer indicator of how the beard will look, it dries quite quickly and shows if we need any more shaping, tweaking or sharpening around the edges. As a finisher we will use one of the balms or a serum (oil) from the Reuzel range.”

When Simon first started as a barber he was like a kid in a sweet shop, trying out all the products on the market, but he has now narrowed down the products he prefers.

“I quickly gravitated towards Reuzel, Mariner Jack and Captain Fawcett products. We also have Uppercut Deluxe which is a great brand, but you can have too much choice. I think for our beard clients, Reuzel is the one I use most often. As the Reuzel range has grown we have just felt comfortable using the range and we have a routine for our beard customers that predominantly uses Reuzel products.”

“We are finding now that clients are coming back for their haircut every four to six weeks, but they are coming in every couple of weeks to have their beard trimmed, it just helps keep it in shape until the next cut and is great for repeat revenue.”

“We put ourselves out there as a place that can do beards really well and then once they come in, they would get their hair cut too. That feels different to other shops that concentrate on cutting the hair and they do the beard if they have to. We just take the opposite approach. We have clients travelling more than an hour to us to have their beard taken care of.”

And has having the reputation for being the place to go for beards brought a new clientele? “We get a lot of guys who shaved their heads but they still have beards so come to us, and we shave their heads for them now as well as trimming their beard. There are other guys who would have traditionally gone to the cheapest barbershop to have their hair chopped off, and they have now found this thing on their face and they want it to look good and they are coming to us. We are located halfway between Liverpool and Manchester, and we have guys coming from both those places to get their haircut because they have found the kind of barbershop they really want to go “Theto.loyalty

The shop has become something of a destination, as it is set within a three-business unit. Simon’s wife, Lesley, has a sports remedial massage centre, there is his barbershop and in the middle creating a hub is the Third Place Coffee Shop. It’s called the Third Place as Simon read a study about people craving third places. Somewhere that isn’t home or work but a third place where they can just be themselves. He continues: “I’d never say I’m the best barber though I like to think I’m a really good barber, but I think our success lies with the ethos we have created around the shop that is inclusive of everyone. I see my clients every few weeks for an hour at a time and you would have to be pretty hard hearted to say you don’t get attached to them. With barbering you are working very closely in a physical way to the clients, and when they let you in you find they open up to you. A lot of people don’t live in the area they grew up in and the barbershop is one of the last remaining places that those relationships can prosper when guysGoingrelocate.”backto the beard services Simon concludes by saying: “We will never be a barbershop that sees beard trims as an afterthought, well over 50-60% of our clients have beards. It can be a real selling point that you are offering beard services and the aftercare side of the business is also a revenue stream for business owners that can’t be ignored.”

“I THINK FOR OUR BEARD CLIENTS, REUZEL IS THE ONE I USE MOST OFTEN. AS THE REUZEL RANGE HAS GROWN WE HAVE JUST PRODUCTS.”USESPREDOMINANTLYCUSTOMERSOURROUTINEWERANGEUSINGCOMFORTABLEFELTTHEANDHAVEAFORBEARDTHATREUZEL

Notjust a barbershop… a breath of fresh air

THE AESTHETIC OF NOTJUST BARBERSHOP IN MANCHESTER IS SOMETHING A LITTLE DIFFERENT. INSPIRED BY EUROPEAN INTERIORS, THE AIM IS TO TAKE CLIENTS AWAY FROM THEIR DAILY ROUTINE IN A EXPERIENCE.BEAUTIFULSHOPBEAUTIFULFORA

The shop opened in late 2017 with a brand ethos that was twofold. First, it's ‘work less, more life’. That’s one we should all be taking on board. The second is for those that work with Notjust – and that is to create a breath of fresh air.

Nathan Haley from Notjust talks to us about the idea behind Notjust, the aesthetic they have created and the reason they chose Takara Belmont chairs to maintain the level of quality they operate at.

Notjust is comfortable to have a different approach to other barbering brands in the city and that stems from their attitude to the work. Nathan said: “I think our differentiating factors stem from our 'life comes first' mentality. Although it’s pretty sick that we get to cut hair for a living, ultimately, life is always higher on the hierarchal ladder over money status.”and



Nathan said: “The thought process was simple. Our clients' experience and comfort are of the utmost importance. Our decision for choosing Takara Belmont chairs for our space not only made perfect sense but was unrivalled against any other competitor.”

“We operate a very simplified approach to hair cutting. We fundamentally use timeless techniques, but very, very, well. We like to think that the most advanced form of anything is when it can be masterfully simplified. As poet, drunk, and gambling addict Charles Bukowski once said: “An intellectual says a simple thing in a hard way, an artist says a hard thing in a simple way.” We like to think we’ve artfully simplified our processes to the point where clients don’t even notice the creativity, but they understand that the results are consistently top tier.”

The shop’s aesthetic certainly is different from other barbershops in the city, a minimalist, simplified approach with curated pieces in situ, that was a concious decision of Notjust.

“Firstly, thank you for your compliments. Secondly, the aesthetic is inspired by European interiors. Around 90% of commercial units in Manchester look purposely incomplete.

“OUR BARBERING ACADEMY WAS DESIGNED TO BE THE BRIDGE FOR THOSE WHO NO LONGER ENJOY THEIR CURRENT JOB AND WANT TO STEP INTO A MORE FULFILLING CAREER.”

One would assume that given the creative look of the shop, the cutting techniques follow suit. But Nathan says that simplicity is the key to their barbering success.

They went for the Takara Belmont Apollo 2 chairs, which are genuinely a barbering icon. Timeless, robust and perfect for barbering, male grooming and shaving services. He continued: “When starting, we didn’t have much capital behind us. We luckily found a shop that was closing down and secured them. But that’s the beauty about these chairs, they stand the test of time.”

They work well with the raw edges of the city. However, we want to take people away from Manchester for just a moment of their day and really inject them with new waves of inspiration.”Havingan artistic edge to the look of the shop reflects the team’s personalities, picking up pieces that fit the shop they were creating. So, when it came to finding the right chairs to fit in with that aesthetic, what were the options they considered before deciding on Takara Belmont chairs?

WELL.”BUTTECHNIQUES,USEFUNDAMENTALLYCUTTING.TOAPPROACHSIMPLIFIEDAOPERATEWEVERYHAIRWETIMELESSVERY,VERY

“OUR DECISION FOR CHOOSING TAKARA BELMONT CHAIRS FOR OUR SPACE NOT ONLY MADE PERFECT SENSE BUT WAS UNRIVALLED AGAINST ANY OTHER COMPETITOR.” 74

Nathan said: “Our educators are those who’ve been through the Academy themselves. They have then gone on to work for us, then become educators to the exact course that got them started in the first place.”

“Our Barbering Academy was designed to be the bridge for those who no longer enjoy their current job and want to step into a more fulfilling career. As traditional schools and colleges can only offer a long-winded course of monotonous, full-time education. We operate a part-time, intense course for those who need to keep their current job while they learn with us.

What does the future hold for the Notjust barbershop and Academy?

“What makes The Notjust Barber Academy different from the other colleges and schools is that it’s taught by barbers who are at the peak of their careers. They cut hair during the day, then educate in the evenings.”

One of those tests is when the chair is reclined for shaving services, do they pass the wobble test? “When shaving and offering beard services, we can sleep at night knowing the sheer volume that these chairs can withstand.”Following the success of the Notjust brand as a barbershop, the team have now opened the Notjust Barbering Academy and we ask Nathan to tell us a little more about it.

“Our students vary wildly. We’ve taught people from as young as 15 to as old as 57. Our simplified approach is retainable for anyone just getting their feet wet in barbering.

The educators in the academy know the Notjust system intricately, as they have been through the process themselves.

“We have one more major move to make with Notjust. To make room for one more chair. Then our flagship space will be complete. We get asked all the time about opening more shops, which we currently have no interest in. I’ll never say never, but we’re content with what we’ve created.” •

www.takarahairdressing.co.uk CollectiveHunterThe Setting standards of classic design, pure luxury and superior functionality since 1921 Love it. Lease it. Own it. Contact your local distributor now GT SPORTSMAN We look forward to seeing you on our Stand: U130 at Salon International, ExCeL 8 - 10 October aboutEnquireour0%,zerodepositfinance

4.Trim your beard monthly to help it grow stronger. A healthy beard doesn’t have split ends. Split ends cause hairs to break off easily when being combed. To keep your beard healthy and growing strong, trimming the dead or split ends will help it grow stronger and longer. I like to use the Andis Slimline Pro Li trimmer to trim the wild ends of the beard with a free hand technique. It’s light, cordless, and powerful enough to trim and dry shave under my next to help form the shape of my beard.

Healthy beards are defined by their cleanliness, shine, density, and softness. It takes regular maintenance to achieve these characteristics. The four best practices to help achieve a healthy beard are as follows:

1.Shampoo your beard daily with a sulfate free shampoo such as SCurl® Beard Wash. A sulfate-free formula gently removes residue on your hair and skin that could cause irritation. Shampooing daily is necessary due to the amount of buildup of dirt that accumulates during any given day.

3.Comb your beard thoroughly to ensure it doesn’t look tangled and unorganised. Wooden combs work best with beards vs plastic combs. The pores in plastic combs grabs hair and tends to pull beard hair out by the root or breaks beard hair off. If your comb is full of hair after combing it, it might be time to switch to a wooden comb.

SCurl® Beard Wash: Sulfate free formula gently cleanses, softens and conditions beard and hair. Removes excess oils, while imparting shine. Can be used daily. • Shea Butter, Superior Moisture • Aloe Vera Gel, Anti-Itch, Natural Antiseptic & Soothing • Olive Oil, Essential Nourishment SCurl® Beard Oil: 100% Natural, the best ingredients that moisturizes, detangles, and promote beard growth. • Jojoba Oil, Ease of combing and detangling • Argan Oil, Natural Antioxidant • Vitamin E , Ultimate Shine SCurl® Beard Balm: 100% natural, the best ingredients that provides conditioning for maximum softness and manageability. Ideal for smoothing and styling beards. • Olive Oil, Essential Nourishment • Cocoa Butter, Prevents Dryness • Shea Butter, Softens Beards HEALTHY

SCurl BEARDS

ARE DEFINED BY THEIR ANDSHINE,CLEANLINESS,DENSITY,SOFTNESS.”

BY KENNY DUNCAN, SCURL GLOBAL AMBASSADORwith ARE BACK, AND BETTER THAN EVER! NOW THAT MORE MEN ARE WEARING BEARDS THE ONLY DIFFERENCE BETWEEN MEN IS HOW HEALTHY THEIR BEARDS LOOK, KENNY DUNCAN SHARES HIS KNOWLEDGE ON THE BEST PRODUCTS AND A BRILLIANRdcE BEARDS

2.Condition your beard by using a daily application of a hydrating agent that has natural ingredients such as shea butter and essential oils that will also add a shine. SCurl® Beard Balm and Beard Oil, products that I personally use helps contribute to the growth, shine and manageability of my beard.

TECHNIQUES FOR BEARD BRILLIANCE. Be

is expertly developed with high-functioning natural ingredients; the SCurl Beard Collection offers the ultimate in beard care for men of color. Each formula nourishes and produces fuller, ultramanageable, healthy-looking beards. Along with superior grooming capabilities, our Beard Collection promotes the comfort and well-being of the facial skin beneath.

www.scurl.comS-Curl®BeardCollection

78 neversdraeB atafterthoughtanSublime IS A HAIRCUT TRULY FINISHED IF THE FACIAL HAIR IS LOOKING A MESS? I JUST NEVER FEEL LIKE IT’S COMPLETE UNLESS THE BEARDS LOOKING SHARP TOO!”

services.

Barker. He said: “We opened our first salon and academy in a quaint little town called Stone in Staffordshire. We wanted to create a safe social environment for men to be able to relax and enjoy the services, offer an innovative approach to barbering, give a clothing selection, a events and education to other

bar,

@sublime.barbers ,

advise clients,

barbers.” 

Sublime Barbers, is a busy barbers which strives to be the best in men’s hair and accompanying Armed with a team of specialist men’s hairdressers who are happy to it is a bespoke shop that

Sublime was established in 2019 by Josh

aims for quality over quantity.

79 YOU CAN’T SEND A CLIENT OUT THE DOOR WITH A BANGING HAIRCUT AND A STRAGGLY, UNKEMPT BEARD… IT’S A CRIMINAL OFFENCE. WE SPEAK TO SUBLIME BARBERSHOP THAT OFFERS AN INEXPENSIVE BEARD TRIM ADD-ON THAT CUSTOMERS CAN’T RESIST.

Josh walks us through the beard trim, and how the product he uses completes the experience.

He said: “Is a haircut truly finished if their facial hair is looking a mess? I just never feel like it’s complete unless the beards looking sharp too! And after having it done, I think the customers feel the same way.”

AS WE ARE ALWAYS EVERYBOOKEDPRETTYUP,WENEVERLETITRUSHUSANDMAKESUREHAIRCUTISDONETOTHEBESTOFOURABILITY.” 80

I ask Josh about the beard services they offer, does his beardy gents come in specifically for a beard trim, or is it an add-on to the haircut?

“After around one to two minutes, we remove the towel and lather the parts that want shaving with Dear Barber Shave Crème which has amazing moisturising qualities, and then start our shave!

“We start off a beard service by massaging Dear Barber Shave Oil onto the face which works as a pre-shave lubricant. Then we wrap their face in a hot towel with a steamer on them to help soften the hair.

“Once the beard has been outlined, we apply a cold towel and then the Dear Barber Post Shave Balm.

“It’s nearly complete, but not without a dash of cologne. Dear Barber sent us the new “With Confidence” to try out and we can’t believe how good it smells!”

And do you offer aftercare advice? “Aftercare advice on both hair and beard is important, it’s pointless cutting a style on your client hair if they don’t know how to look after it and style it correctly themselves. Plus, again it’s a good extra revenue stream selling products on the back of giving clients home care advice.” •

“Offering beard services has helped build revenue and we charge £5 extra for beards on top of haircuts and most customers will happily pay the extra and will often come between haircuts to get the beard freshened up.”

Josh says that Sublime is known for quality over quantity. “As we are always pretty booked up, we never let it rush us and make sure every hair cut is done to the best of our ability.”

Sublime attracts a wide selection of customers, but mainly young professionals who want to look good but can easily schedule it in with Sublime’s online booking system.

“Now it’s time to focus on the beard! We now comb Dear Barber Beard Oil through the beard to pull out the stray hairs, and free hand the beard to the desired shape and taper the sideburns in.

Every little helps, and by adding on the beard trim as a low cost addition to the haircut, it would be rude to say no.

81 HIVE® GROOMINGMEN'SKIT Containing everything required to tame the client's unruly facial hair and create a dapper gent by waxing, sculpting and shaping eyebrows and beards to rugged perfection. £29.25 // Available from all good wholesalers DEAR BARBER BEARD COMB Created from Pear Wood and designed to fit perfectly in the palm of the hand. Ideal for keeping the beard and moustache well groomed and styled. £6.95 // dearbarber.co.uk SERUMBEARDREUZEL A blend moisturisersof for a weightless oil that will not weigh the beard down leaving it non-greasynatural,finish. reuzel.com MARINER JACK NEWFOUNDLAND BEARD AND MOUSTACHE WAX Firmer than the popular beard balms, a styling aid on those hot and humid days or when the beard is not playing ball. £13.95 // marinerjack.co.uk CAPTAIN FAWCETT BEER'D SHAMPOO Made with the Captain's preferred IPA, a gentle, cleansing concoction to wash away the detritus of the day but will leave the beard in tip top condition. £19.00 // captainfawcett.com SCURL GROOMINGFINEBEARD OIL Lightweight and non-greasy, moisturises, softens and smooths beards. Helps combat dryness, itchiness and beard dandruff. £8.90 // barberblades.co.uk beardcare EDITOR'S CHOICE UPPERCUT DELUXE HAIR AND BEARD BUNDLE Maintain the beard with the Uppercut Deluxe Beard Oil and make sure it stays on point with the Uppercut Beard Balm. £23.00 // uk.uppercutdeluxe.com DENMAN D6 BE BOP BRUSH Gently detangles wet and dry hair, massages and invigorates the scalp, distributes shampoo, conditioner and styling products. Perfect for the back wash, styling short hair and for curl definition. £5.00 // denmanbrush.com (Sign up for a trade account for up to 20% off.)

HIVE®’s Advanced Paper Waxing Strips are an excellent option for male waxing providing superior strip adhesion qualities and are ideal for speed waxing. HIVE® Xtra Strong Warm Wax 425g A specially formulated, high-performance warm wax. Excels at removing dense and coarse hair making it ideal for male waxing.

The action of waxing large areas of coarse hair can be a timely and tiring procedure both for the barber/therapist and the client. To ensure both are as comfortable as possible, barbers should experiment with the type of wax strip that they use. Strips that are slightly longer than standard will provide more coverage, proving to be more economical and the additional length also helps create a smoother action for the therapist.

Advertising & Terminology Most modern barber shops are more than familiar with advertising their services, but how many of them offer an explanation for them? Not all male clients will assume a barber would provide waxing services, so it is essential to reach out to the market and let them know what you can offer. In doing so, do not assume that your prospective new client knows exactly what he wants or what a treatment entails. Take the mystery out by providing a short description of different treatments in any literature, this will also save clients from any embarrassment of having to ask uncomfortable questions when sitting in your barber’s chair.

for a private treatment area where you could offer body waxing treatments? If so, would there be cost implications in preparing this area and will you absorb this into treatment costs? A full leg wax on a male client, for example, is very likely to take much more time and effort than a salon would charge for a female client, merely down to leg size and volume and thickness of hair. Offering some free treatments to potential male clients will help therapists to gauge how much wax they have to use, how much time different treatments take, as well as how many consumables such as wax strips they use.

HIVE® Xtra Strong Hot Film Wax 425g Formulated to have an excellent grip on strong, stubborn hair growth and contains plasticides to help maintain flexibility and aid easy removal. No strips are required as this unique wax grips the hair as it sets.

MAKETH THE MAN! WAXING

In addition to the above, remember clients have placed a great deal of trust in you and your skills. Providing excellent service will ensure repeat custom and let your company grow.

BY HIVE®

The HIVE® Wax range is available from all good wholesalers.

Where once the idea of waxing may have been dismissed by even the most image-conscious of men, it is now a key part of a large and ever-growing male market’s beauty routine. For the uninitiated male client, it can be a daunting array of choices and take some completely out of their comfort zone. While the market for male waxing continues to grow, it is still a largely untapped source of income for barbers. Providing a tailored service to fit male clientele needs can give your business and its revenue a boost.

For barbers unfamiliar with male waxing several things should be considered:

Equipment Not all, but a high percentage of male clients are likely to have thick, coarse hair. It is essential that you have the correct product to ensure the treatment is effective and keep a client returning for followup appointments. HIVE®’s Xtra Strong Warm Wax 425g and Xtra Strong Hot Film Wax 500g are excellent options due to their potent formulations and thick blends, resulting in wax with a strong grip making it easier to remove difficult hairs.

INTRODUCING MALE WAXING TO YOUR REPERTOIRE CAN OPEN A WHOLE NEW REVENUE STREAM FOR YOUR BUSINESS.

Treatment Pricing

Will your business only offer facial waxing that can be tied in with a haircut or do you have room

THE WELLBEING OF STAFF, CLIENTS AND FOR THE EVER-STRESSED OWNERS IS MORE IMPORTANT THAN EVER, AND WE LOOK AT WAYS THE INDUSTRY IS EMBRACING WELLBEING PRACTISES INTO THE BARBERSHOP. SIT BACK, RELAX AND READ ON. WELLBEING

Barbers taking the lead and educating themselves more on how to listen, and how to signpost clients forward if they need further help has been such a hot topic the last few years and Mick thinks it’s a positive move.

“It’s things like that, those positive changes that are needed that make the difference. It’s about how we can make a change through the stuff we are learning through these conversations. How can we direct the energy? That’s where barbers can make an actionable difference. They are in a great position to not just talk about it but do something with the things they learn along the way.”

Mick is an environmentalist, so he is always drawn to anything along those lines, but he has a wide range of interests, he calls himself a geek, and has a love of learning new things.”

The podcast is a huge commitment for Mick and Howie (Howie is a professional radio show producer), it takes around 25 hours to create one, and they are busy with their work and families, and they are mindful of not burning themselves out.

“It’s not just an audio show, we are making changes in our community, and we are pleased by how we are pointing this energy we get from the feedback when people realise what we are trying to do.”

"We are a clammy old race that daren’t say anything untoward or ask a personal question, and I think that we need to review some of the fears that surround conversations and educate ourselves even if that is just by listening to our podcast stories.

“It’s not just a flippant conversation we are having, we bring potency to what we do, so that involves a fair bit of research. Another thing I wanted to avoid was people thinking it was all about men. It’s not, because we are nothing without women. I’m very inclusive and I want to have a chat with everyone about everything.”

We caught up with Mick for a chat, he loves a chat, to find out more. He said: “I’ve been a barber for 25 plus years and I work out of MR. Barbers in Saffron Walden. Any good barber will take on the conversational side of things and you naturally become a barometer for the local community. You get to feel where the psyche is, and we all know we’ve been through uncertain times lately, but during lockdown, I decided to educate myself about taking conversations from the chair a bit further. I’ve always been fed up with the misrepresentation that men don’t speak up, I don’t think that narrative helps change anything and I thought I could bring a bit of positivity to the conversations by tackling taboo subjects.“First,I

“I’m quite friendly with Tom Chapman and admire the message he has promoted. I think the real heart of a barber is serving the community, and I know

One podcast that really caught the imagination of listeners was with a former army veteran who suffered with Stockholm Syndrome, and Mick was impressed by the honesty he shared. The Armed Forces really showed their community spirit by sharing the episode to help other members of the forces.

He is keen to stress one more point and that is: “I don’t want mental health to become the next climate crisis where people hear the words and think, oh that’s depressing and turn off. Actually, all the conversations we have had are based on how to have a balance between your physical health, your mental health and your spiritual health. It’s about having fun. There’s no health without mental health. We should be celebrating that British people are becoming more open to having these conversations.

BARBERS LOVE TO TALK BUT MICK PHIPPS HAS TAKEN THE LOVE OF THE CHAT A STEP FURTHER AND STARTED A PODCAST CALLED THE WELLBEING PROJECT, BY THE PODBARBER, @THEPODBARBER, WHERE HE CHAMPIONS THE CHAT. CURECONVERSATIONISTHE…NOTHINGHAPPENSWITHOUTIT,EVERYTHINGHAPPENSBECAUSEOFIT.

Howie, Mick’s partner in the podcast, is a Samaritan and he has adopted the podcast as his form of helping because it gives so much value to the community of listeners.

Mick has always been a massive fan of podcasts, loving the long conversation concept, and he is surrounded by amazing and interesting people who are in the realms of science, research, development, as well as city professionals. He has a great mix of personalities to create a great mix of conversations.

Catch up with the Wellbeing Project by The Podbarber wherever you listen to podcasts, for more information, go to www.thepodbarber. com – and if you want to support the podcast which is self-funded, you can buy the guys an online coffee to help them keep the project going.

Mick is massively proud of extending his work from the podcast by creating a project that culminated in him raising enough money to put the first mental health unit in a secondary school.

Mick, and his partner in the podcast Howie Fiddy, launched the podcast on the back of the movement to get people to talk, and between them, they have created an inspiring show that helps uncover the power of conversation as the bedrock for healing.

There’s a lot of pride for what he has achieved, quite rightly. “I wouldn’t often say I’m proud of myself. I’m proud of my daughters, my wife and my team, but I’m proud of this. I started this off against a lot of negativity, and I didn’t listen to a single word of it and I’ve put in a hell of a lot of effort, I’ve got an amazing partner in Howie and we get a great deal out of it in the sense that we are making a change both through the podcast and by the mental health unit in the secondary school, I know how much of a difference it has made already, and it will go on to help thousands of kids. That comes from the momentum of doing something because we knew it was the right thing to do.”

“For us, it gave us a huge lift in numbers, but more importantly, it had a real sense of potency. We have famous people, we have people from the shop, and even though we have listeners from all over the world, our listeners are largely local and that’s where we are making the most effective change.

set about educating myself and did the mental health first aid training and a suicide prevention course, I’m not a professional by any stretch of the imagination, but I felt I needed to learn how to listen better, so I did a few courses to help me with that too.”

the feedback I get from clients, it’s fuel in your tank to know that you’re there for somebody and you’re listening to them and you’re helping them feel better in that space and time. And then you can take that to a higher level by getting some training. It’s all about self-betterment, about how you can continue to improve and that keeps you engaged with the job.”

“We are a place where people can feel confident and safe and if they have a cool story, we would love to hear it. It doesn’t have to be something completely amazing, but if we collectively put a hand up and say I can do something to help and have a bit of self-belief it’s amazing where it can take you and how it can change people’s lives.”

“I would say it’s the little nuggets, the life lessons that interrupt you enough to take notice, that’s what makes the difference. It’s the conversations that listeners maybe think won’t appeal to them that often have something in them that really hits home.”

back massage. There’s also ‘High Hair Frequency’ which is a treatment that stimulates hair growth, but can also be used on your skin for fine lines, wrinkles, dark circles, and it helps with acne.

BARBERS,

TRIM,

“Adding services like this will change the game for any barbershop, and I feel very lucky to have the support of the guys here at MR to venture into this side of male grooming, and I’m looking forward to seeing how the services develop over the coming months.” IS BEYOND AND A BEARD AND AT MR. SAFFRON LILY WRIGHT HAS TAKEN ADDITIONAL TRAINING AND IS OFFERING SPA SERVICES TO AN APPRECIATIVE CLIENTELE.

HAIR!THANMORECARETAKINGOF

“There’s still a little stigma around it. The guys who work in the shop have all had facials and they are doing a great job of telling clients about how good it was and how relaxing it made them feel, which has brought bookings to me.”

Lily discussed her plans with the guys at MR Barbers, Saffron Walden. “I asked them all if they would go for a facial service and they were all 110% up for it. I decided to go ahead with the training and even though it is early days, I’ve only been doing it for a month, everyone who has been for a facial treatment has loved it.

Lily has deliberately kept the services simple; she knows that by overcomplicating the menu is a sure-fire way of putting men off.

WALDEN, BARBER,

HAIRCUTS

“Her services include the following: the ‘Pick Me Up’, a 30-minute haircut and a 30-minute facial added on. That includes a steam cleanse, extractions, high frequency and facial massage. There is the ‘Decongest Me’ which is a facial with a deeper cleanse. There’s an under 18s Decongest Me option, and a Backne Be Gone option which is a steam cleanse, extractions, high frequency and

From sweeping the floor as a young teenager, Lily is now a trained barber and has been working behind the chair for seven years with MR. Barbers.

Lily is already in the process of creating special 28-day face serum challenges and has lots of plans to ensure that men have a much needed option for relaxation.

“Many of my clients will get in my chair and they will say that the half-hour they are there is the only time they have to themselves. And I thought why not give them something a little extra to help them steal some relaxing time back?”

“It’s more about skincare than anything. That’s because I feel that younger boys don’t have the same options as girls have when it comes to dealing with teenage spots and I want them to see there are other options available other than going to the doctors for medication. I feel that boys aren’t taught how to look after themselves as much, and I wanted to be able to help them with skincare issues.

“Our shops at MR. Barbers are becoming more interested in new services and even though it is very early days for me, I feel like I’m at the edge of seeing men that are happy to spend more time and effort on themselves. I don’t think men give themselves enough ‘me’ time, but I think that is changing.

During the lockdown, Lily got herself a little ahead of the curve by noticing that men and women were looking after their skin more and that men liked to be pampered just as much as women did. Lily decided to book a course to become qualified as a skincare specialist, which has allowed her to introduce a range of new skincare services to her barbershop clientele.

“I feel like for women who are going on holiday can get their nails done, have a facial, get waxed; but for men, who might not feel confident in their own skin, particularly if they have spots on their back, they can feel uncomfortable. To be able to have some sort of treatment to decongest their back so it doesn’t look red and sore is a great option.”

So far, the Pick Me Up treatment is the one that clients are really chiming with, and she is working in partnership with a few skincare brands. Heliocare which is an SPF range, and All Skin Med which is an anti-ageing range.

EXPANDING

Initially, Lily thought about doing the facials in the chair but has now taken it to a separate room for more privacy. She said: “I think the privacy is helpful, so we now have a treatment room in the back of the shop where it is quiet and much more relaxing. I put on some calming music, have some aromatherapy oils burning and it is also really good for me. I have a half hour of chill-out time and it helps me relax.”

In general, barbershops are beginning to see the benefits of adding new services to their menu, and Lily can see that things are changing.

MALE GROOMING

T: 01282 619 977 E: SALES@REM.CO.UK W: WWW.REM.CO.UK KESMAN MALE GROOMING FARRINGDON, LONDON

From an Eau De Parfum and Roll-on Fragrance Oil to Body and Hair Wash, Cleanser, Scrub and Moisturiser, this collection exists to lift one’s mood and encourage a little bit of effortless, everyday self-care.

approach to wellness by creating products that encourage simple, rewarding acts of self-care.

Meet Happy Paul, a self-care and wellness brand that supports men’s mental health with its unique and mood uplifting fragrance. With 75% of suicide deaths being male (ONS, 2020) – it has never been more important to support mental health, especially with men.

READ

Happy Paul has one mission - to support mental health with self-care and a smile. How? With the launch of an array of self-care products for men that are infused with an awardwinning fragrance, Bright Spice. The fragrance aims to trigger a little happy from the outside in with an array of notes:

WILL

FEELING

Happy Paul products are vegan and only tested on human folk. Happy Paul products will always intend on doing what’s best for you and your world. Happy Paul’s ethos is based on the premise that taking care of your mind can start with taking care of your body, and what better way to do that than to have a gorgeous uplifting fragrance circulating around your very own orbit.

Happy Paul products are available through selected salon and spas and online at www.happypaul.co.uk. HELP PUT A SMILE ON YOUR FACE! HAPPY PAUL LIKE YOU’VE NOT GOT MUCH TO SMILE ABOUT? ON MENTAL HEALTH

Now an award-winning brand, Happy Paul was conceived by a not-so-happy Paul (Founder, Paul Gerrard), a lifelong sufferer of depression, and who has spent much of his life looking for happy in all the wrong places. Happy Paul aims to change an ‘all or nothing’

AND TURN THAT FROWN UPSIDE DOWN WITH THE HELP OF AN INNOVATIVE BRAND THAT SUPPORTS MEN’S

A percentage of profits from each sale goes to mental health charity www.youngminds.org.uk. Young Minds is the UK’s leading charity fighting for children and young people’s mental health and has a core focus on self-care.

“For me, a smile is the most basic and yet dynamic form of self-care. It is restorative, transformative, and completely infectious.” said Paul. “I set out to create a mood lifting fragrance. That made me feel happy. I hope it makes you feel happy too.”

• Base notes: Cedarwood, Vetivert, Sandalwood, Musk.

WITH EVERY SALE IT MAKES.

• Top notes: Bergamot, Spearmint, Lemon, Eucalyptus, Pink Peppercorn, Cinnamon Bark.

• Middle notes: Frankincense, Petitgrain, Rosemary, Jasmine.

A little background first. Daimon Barber, which is masterminded by owner Louis Hayes-Davies, is a male grooming brand that now offers a range of services at their HQ and hair retreat. A British grooming brand known for its effortless grooming routines and products the collection is cleverly created with innovative, bespoke formations harnessing the power of science and nature. A barber’s go to solution for hair, beard, shave and skin.

are moving forward as an industry toward male grooming being a part of every barbershop. Men also want the option of having their nails and skin taken care of, and if they want a massage, then their first choice should be at the barbershop.

“We offer a full experience here, not just a haircut. In particular, we offer the Daimon Barber Brand Experience, and every time a client comes in for that, they always say afterwards, I really needed that. They can be here from 45 minutes or a couple of hours of total relaxation. When a client comes in, we first take care of the hair with a consultation, haircut, wash and style. Then before I recline the chair I talk to them about their skin care routine, shaving routine and if they have any skin irritability or allergies. Therefore I do beard trim, Hot Towel Shave and Facial, explaining what would work for their skin type, and the beauty of the Daimon Barber products is that it is simple to explain and each formula is owned and created by the brand. I’m not trying to overcomplicate anything by offering loads of products, that’s not what men want or need.

Sam continues: “There are so many men out there that want this type of facial service. In some cases they care as much as women do, so if you are a barber and are thinking about adding some additional services, I would advise you to think about adding spa service.

Speaking of the Daimon Barber Retreat, Louis said: “We are delighted to share the next stage in our brand’s journey, a dedicated space where Daimon Barber can take care of all grooming and styling needs effortlessly. More of a club than your typical barber and salon space, we offer our guests a complete and personal experience.”

“Don’t be scared to introduce facials, even if you introduce the first one free to allow them to experience the process and let word of mouth take hold, I can almost guarantee that they will be back. It is the way that the discerning client in our barbering industry is going. We have created a beautiful store where our clients are able to come visit early and enjoy the atmosphere, or they can stay longer and enjoy being around other locals. That was the tradition I grew up around in my grandfather’s barbershop where everyone would pop in for a chat and that’s what we are trying to create with this brand, that community-based place where people can come and always feel welcome.”

“I have client’s phone and email me asking about skincare advice, and I also get calls from their partners or wives saying that I’ve changed their partners skin and how pleased they are.”

As part of the overall brand, the skincare element has everything to cater for men’s skin, e.g. exfoliating cleanser, face wash, post-shave balm, a night serum and an eye formula has been specially blended to suit the male market, and Sam will attest to the lovely texture and scent that his clients love.

Samuele Bartolotti, Master Barber at the Daimon Barber Retreat, a five-star, four-chair barber grooming lounge, talked to us about the benefits of adding spa services to their menu. This caters to the growing demand for multi-faceted male grooming –something that every five-star luxury barber is now expected to provide.

Having created the grooming range, the obvious next stage was to open a Barbershop Retreat to share the routine that this quality range of products provide.

Samuele, or Sam as he is known, grew up in Italy where he trained for four years learning all sorts of male grooming techniques, and that includes facials. He said: “I strongly believe that we

“If we look back over the last few decades, men of a certain age would never spend time looking after their skin, however, the younger generation are far more aware of what is available, and they want to look their best.

Offering male clients the chance to truly relax and check out of their usual routine is a wonderful experience and Sam loves that the client feels so refreshed when they leave.

AN UPMARKET MEN’S HAIR RETREAT IS GIVING THE GENTS OF STRATFORD UPON AVON THE CHANCE TO RELAX AND EXPERIENCE AT FIRST HAND THE DAIMON BARBER BRAND. LOOKING AFTER THE WELLBEING OF LOCAL CLIENTS IS NOW IN THE HANDS OF THE DAIMON BARBER RETREAT

ALL’S WELL AT DAIMON BARBER RETREAT

FEARSEXTINGUISHING

BARBERS ARE ON A TIGHT SCHEDULE. WE KNOW THAT. JUST 30-40 MINS FOR EACH CLIENT, BUT IF A CLIENT PRESENTS WITH ADDITIONAL NEEDS HOW DO YOU DO YOUR BEST TO HELP THEM ACHIEVE WHAT MANY PEOPLE TAKE FOR GRANTED: A HAIRCUT.

BY DAN DAVIES

@CUTBOXBARBERS

“I go into the community on my day off doing working with specialist schools and nurseries, and I run my business as usual from Tuesday to Saturday. If they can come into the shop during the week, I set aside 45 minutes to see what we can achieve in that time. I am willing to take the sacrifice of charging the same price as usual just to help them be desensitized to the experience, because later in life when they leave me and go of to university and go to another barbershop they won’t freak out”.

Craig explains what he means by neuro diverse, Craig said: “Neuro diverse means that I help clients from all backgrounds: those living with additional needs, whether that be a mental, physical or psychological disability, dealing with kids with autism/non-verbal autism and helping them accept a haircut as something that’s not to beCraigfeared.”continued: “A lot of barbers will struggle taking on neuro diverse clients because of the complexity of their needs. Whether that means the haircut is done standing, sitting on the floor, on the move, whatever it takes, you have to go with the flow.”

“I was invited down to a local nursery which specialises in kids with additional needs and they asked me if I could try to give them a haircut. They thought I might leave as they had already had many barbers who couldn’t handle it. The first thing I did was ask them to go get their caretaker and I did their hair first, to show them what was going to happen.

a lot of them come to the shop, and it’s nice to see the transition from them being terrified to them now being able to sit in the chair.”Craig’s Barbershop is a quiet space with a sensory corner where the kids can go and sit even as he is cutting their hair. He does a one-to-one session with no one else in the shop so that there is no outside influences, slowly building the confidence of the client with the ultimate goal being that at some point in their lives going into any barbershop for a haircut won’t be an issue.

Craig is also in the process of designing a training course for other barbers or hairdressers on his tips on how to help neuro diverse clients.

“I’VE HAD AROUND 120 NEW CLIENTS, IT SHOWS HOW MANY KIDS ARE STRUGGLING TO FIND A BARBER THAT CAN HELP THEM.”

“I got the clippers and let them see and feel them, hear the noise they make, and I used the clippers on my arm hair to show them that it wasn’t going to hurt, and let them feel the sensation of the vibration and then when they were more comfortable, we started working on the“Nowhair.

“It’s a great feeling to give a little bit extra and be appreciated for it and recognized for it. If I had one piece of advice for barbers who are thinking of doing more of this work, is brush up on your scissor work. That’s the key. Hopefully, when the training is up and running and I have the PEC cards ready it will help make the process much more comfortable for everyone involved. That’s really what I want for everyone.”

I spoke to Craig Henderson of Craig’s Barbershop, in Bolton, which is a gender neutral, neuro diverse shop.

Craig is a brand ambassador for Gamma+ and he really appreciates how quiet the clippers are compared to others when he is doing this kind of“Iwork.usethe

Craig clientele is around 50% neuro diverse, and he has clients travelling from all over the Northwest.“I’mjusttrying to avoid what happens in other barbershops, when kids are being pinned down to have their haircut. When all it might take is to sit down on the floor and earn their trust. I’ve had mums burst into tears after we finish the haircut.”

Gamma X Ergo a lot and I use the Style Craft Mythic. Both are quieter and don’t vibrate so much which is perfect. The other one I use is the Alpha which is a little noisier, but I tend to work up to using that one, so they get the knowledge of how clippers will sound in any other barbershop.” He is keen to push the message that barbering is a community service, and we should be serving the community. That includes everyone no matter their challenges.

Craig is designing his own PEC cards, Picture Exchange Communication cards, which allows people with little or no communication abilities to communicate using pictures. He is working with an illustration company Doodle Juice to come up with a series of cards explaining what is going to happen during the haircut which will take any frightening surprises out of the process. It means he can point to the clippers on the card and explain what will happen. Plus, they will have emotions on them, if the client is angry, upset, scared, they can communicate that too. The cards will be helpful for both barbers and hairdressers and he hopes to be able to share the cards with any other barbers that are interested in furthering their reach by doing this type of work.

I asked Craig for any advice he could give to barbers who have clients that are on the

Craig’s son has SPD, Sensory Processing Disorder, which has helped Craig gain an insight of the complex needs the kids have.

spectrum?“It’sallabout patience really. If a child even comes into the shop, that’s a massive win. If you only manage to cut the fringe, that’s a win. Because it’s an experience they are not used to.

Now that Craig has his own barbershop in partnership with his partner Sarah Timmins, he can dedicate the time he needs to clients with additional needs. “Since I’ve earned a name for doing this, I’ve had around 120 new clients, it shows how many kids are struggling to find a barber that can help them. My partner and I are working on being a CIC company, that’s a Community Interest Company which will give me more time to raise awareness and develop the training and hopefully made it an accredited course so that others can be known as a barber who has been trained in this specialized service.

The noises, the smells, everything is heightened for them, and they are very frightened. You have to adapt to whatever makes them comfortable.

Getting this type of message across to the barbering community is really important and as admirable as it is, Craig still has to run his business to earn a living. How has it affected his business?

“Also, don’t use your clippers straight away, build up to that. Scissor work is less intimidating. When you are working with neuro diverse kids, your scissor work will improve because that will be the only way to build their trust initially.”

THEY ARE THE TOOL WE CAN’T DO WITHOUT. THE TRUSTY SCISSOR, HOW MUCH DO YOU VALUE YOUR SCISSORS? READ ON TO FIND OUT THE BEST PAIR FOR THE FIRST TIME BUYER AND ALSO WHICH BRANDS THE TOP BARBERS RECOMMEND.

ESSENTIALS:SCISSORS

LIST OF A FEW BASICS THAT WILL HELP YOU MAKE THE RIGHT CHOICE.

second knuckle, and you won’t have an unruly blade when you are trying to do more detailed, precise work.

Most scissors tend to run between four and a half inches to seven and a half inches. We have a pair of five-inch scissors from Quartered Steel, called the Architect and generally speaking when you are using a four and a half to a five inch scissor you are working on more detailed, precision work, because the blade tends to be quite short. If you are wanting to work around the ear, you’ll find that this is a safer option as you won’t be waving a large scissor around so close to the skin. Also, if you want to do some back cutting it’s a lot easier to do with a smaller pair of scissors.Thelarger scissors, the seven and a half inches tend to be more for texturizing, and for scissor

What sizes to buy

When it comes to knowing what sizes to buy and what’s going to work for you, we generally tend to recommend you have one of both – a five and a half and a seven-inch pair, so you have all your bases covered. Buying two pairs can be expensive, and if you are just starting out, we would recommend that you split the difference and buy a six-inch pair.

For me, a seven-inch pair does that really comfortably. I like them, but I can’t do everything with them. It’s hard to be precise with a large pair of scissors, so as we said, if you are starting out, aim for a six-inch pair that will cover everything. Just one more thing, when you are looking at the measurements of scissors, whatever length they say they are, that is from the nose to the tang, that is the length, you may also find variations in blade length and in handle length etc. 

The easiest way for us to do that is to talk you through some of the various scissors we use here at Rum Barber on a day-to-day basis. First off… size matters.

We have a pair of six-inch Kasho Sagano which are really nice. The blade is just about long enough to cover a scissor over comb without missing anything out. You will have just enough in there to be precise without overshooting that

When you are picking a pair of scissors that’s comfortable for you, a good rule of thumb would be that the scissors should stretch fully between the tip of your middle fingers through to the base of your palm, that would be the right size for you.

Comfort

Sizes

BY JOSEPH AND PAUL // RUM BARBER

BUYING THE RIGHT SCISSORS CAN BE BOTH INTIMIDATING AND EXPENSIVE, AND YOU COULD STRUGGLE TO FIND OUT EXACTLY WHAT IT IS YOU NEED TO KNOW WHEN YOU’RE BUYING YOUR FIRST PAIR. WE’VE COMPILED A

BUYING THE BEST FOR BEGINNER BARBERS

over comb. We have a pair of seven-inch Yoi choppers. When you are doing scissor over comb work, because of the longer blade you cover a lot more ground quickly. When you are texturizing you can really get in there and do some proper deep texturizing and remove the hair.

The fully convex edge is a little more difficult for the manufacturers to make, so that makes them more expensive, however, you are getting a far more advanced scissors. They have more of a point to the edge, so it’s almost like a razor blade. What that means is you will have a scissor that is better for advanced cutting and texturizing techniques. When you want to take your cutting to the next level, that’s when you invest in a fully convex edge.

Steel

and only two of them are straight. It’s really a personal choice, but I would really recommend that you hold a pair of scissors in your hand before you pay money for them.

cobalt alloy steel or you buy the regular 440C steel, that doesn’t make them good or bad.

With scissor, you tend to get two types of blades. A semi convex edge and a fully convex edge. We have a pair of Yoi Choppers with a semi convex edge. These are really great, and if you watch our tutorials, you will see that we use them a lot as they are so versatile. With a semi convex edge, you’re getting something that cuts with a lot more blunt force. They cut well on wet and dry hair and are a great starter scissor. They come in at around £115 so they are at the lower end of the scale, but that doesn’t mean they are not good scissors. We use them all the time in here, even though we have access to many other scissors.

All it means is that the ATS314 is probably going to last you an awful lot longer. You may have to have your 440C steel scissors sharpened a little more often but like the semi convex and fully convex scissors it doesn’t make them right or wrong, good or bad, they are just going to serve a specific purpose for you. If you go into the really high end makes of scissors, some of them have their own special steel that you don’t know what the makeup is.

Finally, we are going to talk about the steel you get in scissors. The scissors in the budget end of the scale are going to be made from a 440C steel. That is a steel that is widely available, so it is more affordable. When you move up to a more expensive pair, you are going to start to see numbers that mean nothing to you like ATS 314, that’s a specific type of steel used solely for cutting hair. That type of steel is going to cost more, but if you buy scissors that are ATS 314 high quality

If you’re feeling fancy round payday and looking for a more luxury item, Green Mouse will satisfy that need. Using traditional Japanese forging techniques for the likes of samurai swords, it’s almost impossible to go back to anything else once you’ve experienced their quality firsthand.

Quartered Steels

Perfect for anyone starting out in hair or even experienced barbers. Many of our tutorials feature Yoi scissors, so we’re speaking from experience.

BLADE TYPES

Semi convex edge

I know it’s not always possible, but you can tell if they feel right whenever you pick them up and try them.

Fully convex edge

First time buyers, hopefully you can pick up some tips from this and you won’t find it as confusing to buy your first pair of scissors, do your research, ask your fellow barbers which scissors they prefer and try to pick up a few of them to see what suits you best. •

RECOMMENDATIONS

Green Mouse

Shape

Again, another brand that provides options for barbers at all stages of their careers. Once you feel ready to advance to the next level with your scissor work, QS have got some quality options to help you on your way.

You tend to get two shapes in scissors. Offset and straight. An offset pair generally is more ergonomically designed to be more comfortable to hold and it puts less strain on the hand while you are cutting. With more modern scissors you find that they are more ergonomically designed. I’ve got nine pair of scissors that I use every day

With that in mind, Emma provides qualified training and knowledge regarding repetitive strain syndrome and ergonomics from a clinical certified perspective. A highly accredited practitioner, Emma consults on the specification of Matakki products in relation to the user’s health and wellbeing and can detail the difference the variances of steel and design can make to the scissors you use.

SERIOUSMETAL

BY VIKKI HARRISON-SMITH SB BARBERING ACADEMY

95 WHEN IT COMES TO SCISSORS, WE TAKE OUR METAL SERIOUSLY AT SB ACADEMY! I AM AN AMBASSADOR FOR MATAKKI SCISSORS AND I WANT TO EXPLAIN WHY THEY ARE THE BRAND OF CHOICE HERE AT MY ACADEMY.

Here at SB Barbering Academy, we value the importance of providing quality cuts and customer service to our clients. We also recognise that using quality equipment and products forms a key part of achieving that.

Comprising of two Directors, Matakki is a UKbased, family-owned company, with high values and specialist expertise in the manufacturing and provision of barber and hairdressing scissors.

James, Founding Director at Matakki scissors, has worked within the industry for almost 30 years working for some of the biggest brands including Wahl. A master technician, trained in Japan, he is an authority on steel, scissor production and maintenance. Matakki’s service department is also lead by Shiho, a Japanese technician based within their headquarters.

During week three of our course at SB, the students personally meet the second director Emma, who holds more than twenty years as a clinical nurse specialist and prescriber. Emma has worked alongside consultants, physiotherapists and occupational health experts. Not only supporting in

major surgery, Emma, also has first-hand experience of performing minor surgical procedures and understands the importance of quality steel tools when undertaking intricate work with your hands.

With a focus on advising regarding finding the right scissor for you as an individual, Emma provides evidence-based information relating to the importance of selecting the right tools for the job and why this varies based on multiple factors. We believe that this valuable information is essential to ensure that our staff and students avoid health-related problems during their career and assists them to remove risk factors which could lead to musculoskeletal injuries, facilitating better performance and productivity for them in their work.

SBAT

Used by award-winning barbers and hairdressers globally, Matakki Scissors are experts in barbering and hairdressing scissors. The only scissor company to hold international accolades in the form of multiple awards including best tools and best customer care by public vote, they are our preferred scissor brand for this and many other reasons.

The Matakki scissors team offer bespoke consultations to match users to their perfect scissor on an individually assessed basis, all whilst working to your budget. We think that’s serious metal right there.

As lead educator I value the brands I choose to work with as ‘tried and true’. My staff all personally use the equipment we promote by choice, as we truly believe that they deliver the best quality equipment and aftercare in the industry. I couldn’t get by without my weapons of choice which are the Matakki Koten 5.5” for fine scissor work and my beloved Matakki Barber 7" for scissor over comb. I thoroughly enjoy using both as they are so comfortable in my hands and, all important, as razor sharp as you can get.

We have worked hard to make that equipment available to our students to give them the best possible start on their barbering journey.

Further to this, Emma provides education relating to the prevention of cross infection, health and safety and COSSH (Care of Substances Hazardous to Health) which reinforces the crucial training needed within this area of barbering. Acting as a marker of quality, SB Barbering academy honestly feel that you won’t find a better company to advise and support you with your scissors and ensure that your supported after your purchase with advice, warranties, and sharpening. The aftercare you receive after your purchase is what initially drew me to this company and boy, I’m glad. I totally enjoy working with Emma, James and the Matakki family. There’s never a dull moment, your vibe attracts your tribe.

five years with good care and maintenance. Cost: start at Cost: £90 - £200 This level is the most popular level of scissor among Yoi’s customers. UP TO £600 Wings (comes in different colours) or the Kasho Design andFiveLengthMaster.ofuse:to10yearswithgoodcaremaintenance. Cost: £200 - £600. EliteSAKURAOHKA

as long. Length of use:

You’ll also find them at all the major barber exhibitions throughout the UK. That’s the perfect time to get hands-on with your next pair.

SCISSORSYOIWITH MidRangeWings Kashodesignmaster-midrange Yoi Choppers and Ohka Sakura Elite Yoi

and

With more than 40 years in the business of selling and sharpening scissors there’s nothing scissorrelated that Colin Simpson of Yoi Scissors doesn’t know. They sell online and are specialists in the top Japanese brands, and they are also mobile.

Covering Scotland, the northwest, East Anglia and Birmingham they are always on the road, visiting barbershops for in-shop servicing and sales, showcasing their vast range of scissors to barbers who are in need of a new set. And, they offer a postal sharpening service on all brands, with a guaranteed quick return.

Sakura Elite scissors

STAY SHARP Choppers Ohka are both top quality and match exactly all of the top-priced quite three to

THERE ARE SO MANY SCISSOR OPTIONS, HOW DO YOU KNOW WHICH PAIR WILL BE YOUR TRUSTY WORK TOOL FOR THE NEXT FEW YEARS? THE ONLY WAY TO FIND OUT IS TO TALK TO AN EXPERT AND GET A FEW PAIRS IN YOUR HANDS TO FEEL IF THEY ARE RIGHT FOR YOU. AND THAT’S WHERE YOI SCISSORS COMES IN.

what

will

If you use scissors as part of your job, you’ll know that the Japanese brands are the ones that people covet. However, they often come with a hefty price tag, and Colin is happy to offer advice on more affordable options, from Taiwan and some from Korea. Whether you have £100 or £1,000 to spend, there are always options to suit all budgets and Colin has agreed to give us his thoughts on the best brands to buy depending on budget.

tools

Japanese brands will do. The difference is that they are made from more affordable alloy, and so they won’t last

Ohka Sakura. Yoi sharpen them the way they do back in the original factory. Colin said: “We put the edges back on at exactly the same angles that they do in the factory. We have learned from the brands themselves what the angles are, and when we sharpen them with the correct angles, the scissors are like newYouagain.”won’t find that level of commitment from most sharpening companies, but that’s the difference is with Yoi. They give that little bit more. Colin can’t stress enough that scissors will only last as long as you look after them. Regular maintenance and sharpening are recommended. And, don’t leave them lying around for someone to take them off the counter or use to open their latest Amazon delivery.

Colin said: "Because we sharpen every model, every brand and we are doing that hundreds of times a week, we know everything scissor related. If someone phones to speak to us for advice, they are speaking to a scissor expert, not someone who is manning a line or just knows one brand.

“We know all the brands, all the shapes, and all the sizes. That’s our unique selling point; we are impartial and can recommend across all the brands depending on the budget the client wants to spend.”

READER OFFER: GET 10% OFF SCISSOR PURCHASES WITH YOI SCISSORS WITH THE DISCOUNT CODE EVO10*. *Not available for Mizutani scissors UP TO £1000 Mizutani (Beak, Acro Precisioner, SchoremMaster) Any Kasho,scissor,DamascusmanufacturerJapanesemakingasteelegfromOhka,andGreenMouse.Lengthofuse:10to20yearswithgoodcareandmaintenance.MizutaniSchoremMaster MizutaniPrecisioner

they suit your hand shape, whether you prefer a slim blade, chunkier or long. If you are outwith the area that Yoi covers, you can see them at all the trade shows across the UK where you can pick the scissors up and feel how they sit in your hand.

The range of design, size and quality of scissors is enormous, and I will deal with each of these separate elements as I progress through this piece. But first, let’s look at the name of the tool itself. Is it a scissor or a pair of scissors? The root of the name lies way back in Roman times - caedere (to cut) or scindere (to split). This etymology must also have given rise to the naming of our front teeth – the incisors.

With clipper-work being the dominant element of men’s hairdressing at present, the scissor has been moved into something of a relatively subdominant role in the barber’s toolkit.

“THERE IS A HUGE RANGE OF TOOLS OUT THERE TO CHOOSE FROM. FROM HUMBLE CHEAPIES TO MEGA EXPENSIVE FLASH GYT EXAMPLES, BUT FIND OUT WHAT SUITS YOU AND ENABLES YOU TO DO THE BEST WORK YOU CAN.”

IT’S SNIP…A

THE MOST PERSONAL OF ALL THE BARBER’S TOOLS MUST BE WITHOUT DOUBT BE THE SCISSOR, AND MASTER BARBER ROBERT RIX WALKS US THROUGH THE VARIOUS SCISSOR CONCOCTIONS, THE HISTORY AND THE LONGEVITY OF THE BARBER’S MOST HUMBLE TOOL.

Now, let’s start with design; nowhere is it more evident than when one gazes upon a scissorthat form must follow function. The basic concept of cutting something by one blade progressively closing down on a second blade that is held statically by the simple act of moving that uniquely human attribute – the opposable thumb, toward the other four fingers is undoubtedly right up there with the invention of the wheel, the plough, and the hammer. Simple, yet elegant, in its conception – perfection made real.

BY ROBERT RIX, THE COMPANY OF MASTER BARBERS

What the clipper lacks is the degree of subtlety that can be delivered by comparison to that of a scissor. After all, with a scissor, a single hair can be targeted and cut on any part of the head or beard in a controlled and accurate manner, whereas a clipper, even in the hands of the most seasoned and talented operative, would be hard pushed to deliver such precise execution of the task.

The term design is not restricted to simple functionality it also relates to the aesthetics of an object. And this is where functionality can go out of the window. Some of the more avant-garde scissor offerings with multiple offset or moveable finger rings are quite difficult to get used to. On that point, consider the finger rest or cockade. Is it a useful addition or not? In my early days in the craft, the cockade was frowned upon. The thrifty logic of that time maintained that the scissor would wear unevenly if used in one plane only and one would get better and longer service from the tool if it was regularly rotated in the hand. The cockade would prevent that from taking place. Most scissors these days have a removable finger rest so both schools of thought can be accommodated.Nowconsiderthe

blade itself – chisel blades or micro-serrations? For me, it's micro serrations every time. I much prefer the positive cut gained by this type of edge, where the hair to be cut is held in position by these tiny teeth while the other blade delivers the coup de grâce. The chisel-bladed scissor, more commonly referred

Since the advent of shorter and closer styles, scissor-work has declined in its importance, but the tide will turn and the humble scissor will once more be the king of cutting tools.

So where do we get the idea of a pair of scissors? A knife has one blade. A scissor (or scissors) has two blades. Each separate scissor blade can cut but put them together and you have a unique, cleaving, dividing instrument consisting of a pair of matched scissor blades. When it comes to my personal slant on things, I much prefer to call this wonderful tool a scissor.

Email: topcutter@themasterbarber.co.uk // themasterbarber.co.uk

There is a world of difference between the service required for a chisel-bladed tool as

there is a huge range of tools out there to choose from. From humble cheapies to mega expensive Flash Gyt examples, but find out what suits you and enables you to do the best work you can. Happy snipping and clipping.

Just like Edward Scissor Hands, these things do become an extension of our fingers. They become part of us and a key to the work we create. A scissor should not be over weighty or cumbersome in operation, nor should they be so small and light that they are ineffective. What one should look for in a scissor is the 'Goldilocks' tool - one that is just right.

The Company of Master Barbers, 315-317 Lord Street Wayfarers Arcade, Southport Tel: 01704 807176

items are valuable tools of the trade and deserve a place in any barbershop of merit. Firstly, what’s the difference between a thinning scissor and a tapering shear?

The answer is quite simple: a thinning scissor has two toothed blades, and a tapering shear has one toothed blade and one solid blade. The greater the tooth count on the blade the more hair it will remove per cut. When you get into the very low tooth counts then these tools are more precisely called texturing scissors. I keep a few different examples on the go with tooth counts ranging anywhere from five through 14 to 28 and 46, all of which do their work in their particular way. If you have been a tapering shear denier, give them a go, experiment with them, you never know they might give you the result you have been trying to get and never succeeded inInachieving.summary,

to as Japanese scissors. Whilst possessing a scimitar sharp cutting edge, these tools do not have the gripping effect on the hair to be cut and certain hair types tend to run away from the closing blade. That said, this type of scissor is a truly marvellous example of man’s manufacturing capabilities. There’sasaying that goes, 'size matters', and nowhere is that truer, than in one’s scissor.

A major consideration is cost. With prices ranging anywhere from £25.00 for entry level tools to well over a grand for some fancysmansy gimmicky scissor that has been forged in the flames from a dragon’s breath and dipped in a bubbling witches cauldron to harden the steel that was refined from iron captured from a falling celestial meteor; the choice will lay with the barber who is sticking their hand in their pocket. For me, I usually spend between £80 and £100 on a good quality 6½ inch plain scissor with one serrated and one chisel edge on them and keep several of them on the go at any one time, tending not to over-use them until they have no edge left. With me, it’s always the points that go first and this can be easily detected by seeing the shiny glint on the inside of the tip of the blade. I also keep a curved blade Roseline scissor to do the fine round-theear work and an oversized cranked handled scissor for hand finishing flat-top cuts.

Now let’s get onto the thorny subject of thinning scissors and tapering shears. Some barbers love them, and some hate them. The big reason for the gainsayer's dislike of these tools is that very little tuition on their correct use and usefulness has been given. To me, both these

Choose something that fits your hand, thumb and fingers well and can be operated with ease and effectiveness. Don’t follow fashion or think that big is best. A scissor should float in the hand, not be gripped so tight that it limits the blade's movement.Considerquality when buying this important tool. There are two ways to go with this. Work on a throw-away basis where you buy an inexpensive tool and replace it frequently. Or buy a more costly scissor and sharpen and service it, as and when required, aiming thereby to retain the tool for a considerable time.

opposed to a serrated edge tool; the latter requires a press to push the serrations into the blade whereas the chisel-edged blade is subjected to a grind and polish process using a progressively finer and finer abrasive medium.

Schorem sets - you can’t beat their master scissor. I’d also buy

4. Adjustable tension

“I had a client who asked, ‘You can only do classics right?’ and I said, ‘No mate, I just enjoy doing them!’ I do enjoy doing classics and forward haircuts, too – it’s having the right scissors that gives you the flexibility to do both.”

The alwaysscissorsownerbarber-turned-businessrecommendsthreeforbeginners:“I’velikedthe

“I wouldn’t say lower cost impacts the final cut either, though; it’s more about the barber’s knowledge on how to use their scissors. If you don’t use the correct scissor, all you have to do is swap.”

TO THE CHASE

Do you want a precision scissor, an all rounded, or a longer model?

1. Length

5. How does it feel?

Dan’s tips for finding the scissor that suits you.

Let’s talk trends. What should barbers be looking out for this year and into 2023?

The pointier the better for slicing and precision work.

2. Blade shade

Budgets can rule the selection process, but it’s worth spending the cash on the best tools out there. Paul explains: “People say that a bad workman blames his tools. I’d rather have the best tools to help me do the best job. And I think every other barber probably feels the same.

their blending scissor if you’re at the start of your career. I’m not an amateur myself, but I do still use them on 99% of my haircuts.”

BATH-BASED BLACK SAILS BARBERSHOP OPENED THREE YEARS AGO, WITH PAUL TAYLOR-CLINCH AT THE HELM. WE TALKED ABOUT ALL THINGS SCISSORS, ASKING WHICH DESIGNS ARE BEST AND HOW BARBERS CAN SELECT THE PERFECT PAIR.

Paul shares some thoughts: “Fashion and trends come and go… but style lasts a lifetime. The looks I’ve been loving this year, though, are either a skin faded buzz cut or the ‘90s soft texture curtains. I love the soft finishes that have been coming out this year I think it’s definitely a winner for next year, too!” Watch this space.

100

Often, the best tools are created by barbers and designers who have years of experience and a wealth of professional science behind them. As it happens, Paul is designing a scissor with Mizutani this year: “I can’t wait for everyone to try the final innovative product.”

Would you like offset blades or a straight scissor?

BEST

Every barber wants to perfect their craft, and scissors help them do that. Paul says that craftmanship doesn’t just lie in the cuts, though, but also in the manufacturing of the tools themselves. He explains: “I can appreciate the craftsmanship in hand-made scissors, which adds value to any brand or model for me.

3. Rounded edges

And for the aficionados? “For this, I’d go with the Precisioner by Josh Lamonica and Mizutani. It’s perfect for precision work and detailing as it’s less than five inches long.”

Adjustable tension gives you freedom. If you maintain the sharp edges, you can prevent fraying of the client's ends - dull scissors tear, not cut the hair.

Put simply: how does it feel in your hand? We all have different hand sizes, so we need to pick something that fits.

What are Paul’s favourite brands and models? “I’m torn between two. I will say that the Type 2 or the Precisioner, which is developed with Josh Lamonic, are best. The Acro Type 2 has rounded tips, which are great for club and channel cutting.”

CUT

Paul (also known as @pirate_paulus on Instagram) believes that barbershops are places where every generation shares something in common: they all want to look their best. Working with leading brands such as Babyliss, Reuzel and Mizutani Scissors means Paul and his team can continually provide the highest quality cuts to each and every client.

What about creativity - are barbers restricted by the quality of their scissors?

“The creativity lies with the person behind that chair, so in terms of being ‘restricted’ with how you create styles –no. However, the execution might be a little less refined.”

Mizutani

HIGH CALIBER TOOLS FOR HIGH CALIBER www.caliberprocorp.comPROFESSIONAL 38 Super 9MM .50 Cal Mag .50 Cal Mag Limited .50 Cal Mag Limited .50 Cal BMG .22 Stinger

Part of the flagship Master Range, built from super tough VG10 steel and sharpeneed to a convex edge, these are made for a busy schedule. Made from VG10 Japanese steel. to 7",

Professional hair cutting shears for hairstylists and barbes, made in Taiwan. A locking plate and an oil pen come as standard. ohkasakura.en.taiwantrade.com

YOI CHOPPERS Available in sizes 5.5"

SWORDICANDY PRO MIDNIGHT BLACK VG10

A limited edition 6.1 inch black scissors, artisan made with hammered handle design. Made from Japanese VG10 steel for superior sharpness. icandyscissors.com.au

QUARTERED STEEL

102 OHKA SCISSORSSAKURALF550

Professional scissors, created with the best materials, the result of painstaking Italian hand workmanship.crafted pinin.com

SCHOREMMIZUTANI MASTER

Whether you are a lefty or righty, you have the option of sizes between a 6inch and 7.5 inch. Lightweight yet powerful, designed specifically for men's haircuts. Designed by Leen and Bertus from Schorem in Rotterdam. mizutaniscissors.com

PININ TORREY

EDITORS CHOICE

SCISSORS

these fit the demands of busy stylists that resistantAlloyJapaneseprice.atyearsdemandofserviceanaffordableMadefromCobaltwithtarnishfinish. £115.00 // yoiscissors.co.uk

THE MASTER CRAFT

www.chrisandsons.co.uk - 1 Gold 2020C Clipper - 1 Gold 2020T Trimmer - 1 Charging Dock - 1 Black Clipper Casing - 1 Trimmer Casing - 1 Screwdriver - 1 Brush - 1 Lubricant Oil - 1 Blade Protector - 1 set of Comb Guards FF2020 Limited Gold Collection chrisandsons Chris & Sonschrisandsonsuk CUTTING EDGE WIRELESS TECHNOLOGY

THE WORLDWIDE STANDARD FOR BARBERS & HAIRDRESSERS Whether you’re tapering, fading, shaping up or finishing, Wahl’s DEFINITIVE TOOLKIT ensures you have the right tool for the job. SHOP THE FULL RANGE OF WAHL PRODUCTS AT WAHL.CO.UK OR YOUR LOCAL WHOLESALER