CLUB BRANDING ENHANCES STADIUM SEATS
•Whatever league your club plays in, an installation of executive stadium seating can add a premium look and feel to executive seating areas and Directors’ boxes. •In recent years executive stadium seats have been commissioned by clubs across all divisions, the majority of whom have opted to incorporate their club’s branding on seat backs. •The cost of adding an embroidered logo onto upholstered stadium seats is relatively low whilst the impact this branding has on the perceived quality and luxury feel of the seats is very high.
•When Southport FC upgraded their stadium, a large area of their main stand was fitted with new executive seating, all of which featured embroidery of the club’s intricate crest. •The image this projects in comparison to if the seats were simply plain without any branding, is one of luxury and exclusivity.
•Similarly, when Bristol Rovers upgraded the seating within their Chairman’s suite, they chose to have the club logo on seat backs. •The Chairman and President also had their job titles added above the logo. •Whilst executive stadium seats, as the name suggests, still look smart and professional without any branding, the inclusion of a club logo adds another dimension which is obviously truly unique to each individual club.
Sponsorship Branding •Branding can also be used to promote club sponsors whereby their logo is included on seat backs in specific areas of the stadium. •This could be in addition to the club’s logo or standalone.
•Where a long-term sponsorship commitment is not in place, an alternative to a permanent embroidered logo is a removable seat top cover. •Although this may not have quite the same luxury impact, it is an effective way to convey a sponsor’s branding throughout an area of the stadium. •In the case pictured below, seat covers were commissioned as there was a requirement to have the sponsor’s branding removed from display during televised matches.
•Branding can be included on any of Evertaut’s stadium seat designs, from the compact Club to the luxury Olympian. •Whilst it is usually positioned on the front of seats it can also be added to seat backs, under seats or on end panels.
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