A Simple Checklist: Choose the Right Stadium Seating For Your Executive Areas
• In addition to the extensive rows of plastic seats, most football clubs now offer areas of more premium fixed seating within their stadium; either outside executive boxes or in VIP zones. When it comes to choosing this type of seating there are a range of styles and designs on the market, all with varying levels of quality. • If you’re responsible for specifying executive stadium seating, read on for some advice on the key points to consider before making a purchase decision, followed by a quick summary checklist.
Budget • Usually always the starting point when purchasing goods or services, the funds available will obviously be a determining factor in which seats you can choose. If there is a strict requirement for a specific number of seats then you can work out the maximum cost per seat available, or if seat numbers are flexible then you can look at various options and determine how many seats you can purchase for the available budget.
• If the stadium has separate areas where premium seating is required, you may want to choose different types of seating for each, eg the Chairman and Club Executives may require top of the range, plush seats whilst something less extravagant may be more appropriate outside executive boxes. Choosing different styles of seating can also help your budget go further and allow you to maximise the overall offering of luxury seats.
Style • From padded and upholstered versions of a standard stadium seat to high back, deeply cushioned heated seats, you need to identify the minimum requirements of the seats in each different area.
• The basic model of premium seating: standard size stadium seats with cushioned and upholstered seats and backs offer a comfortable yet economical solution where large areas of executive seats are required.
• A plusher seat with higher back and arms is a good choice for outside executive boxes. The addition of the club’s logo embroidered onto seat backs enhances the premium look and the exclusivity of the area.
• If you’re looking for something even more premium, a full height back further improves comfort. Many clubs choose to use these seats in press rooms and within training facilities, as well as within the stadium itself.
• For the ultimate in luxury you can opt for specially adapted racing car seats which are popular in premiership dressing rooms where players often have their own personalised seat. Some of the top clubs now have these seats in dug-outs and in Executive areas but such luxury does come at a significant price.
Specification • Once you’ve considered what style of seating is preferable in each area, you need to think about the specification that’s required. If you go direct to a manufacturer who makes seats to order they should be able to tailor them to your requirements. Buying offthe-shelf may be cheaper but your options will be limited. Below is a list of the key elements to consider: • Arms/Cup holders – most cup holders form part of the seat arm so if they are required then arms will automatically be included. If the budget is tight and cup holders are not needed then opting for seats without arms is another way to reduce costs.
• Personalisation – most stadium seats can be personalised with the club logo as well as names, job titles or even sponsors’ logos. Another option for branding is removable seat covers; these are useful where sponsors may change over time or where certain advertising has to be removed for televised matches. • Comfort – consider how much padding is required within the seat and back. A really thick seat may look more luxurious but is not necessarily more comfortable than a slimmer version. Heated seat and back pads controlled by a button or switch in the seat arm can be a welcome luxury on cold match days.
• Upholstery – most stadium seats will be upholstered in UV resistant vinyl. You can specify an exact colour using a pantone reference or RAL number but this is usually more expensive and subject to a minimum order quantity. There is a very wide range of vinyl colours on the market and it’s usually possible to closely match a specific colour without the need to specially manufacture it. • Additional options – do the seats need to be individually numbered? Are row letters required? Do seats need to be adapted to incorporate any tech, eg phone charging points, TV screens, audio commentary etc.
Quick Checklist • Budget: Do you have a maximum cost per seat or are seat numbers flexible dependent on what you can get for the available funds? • Style: How premium a look do you want to create? The size of the seat and height of the back will impact greatly on this – what is the ultimate preference and what is the minimum requirement that is acceptable?
Specification: Think about your preferences for each of the following options: • • • • • • •
Arms/cup holders Personalisation Seat and back thickness Heated seat and back Upholstery Seat numbers/row letters Technology
Sample: Ask the supplier to provide a sample for you to assess before making a final purchase decision.
About Evertaut • Evertaut is a leading UK manufacturer of premium fixed seating for sports stadia and auditoria.
Thank You For More Information Visit: www.Evertaut.co.uk