A
rchitecture travel has a romantic name—"chasing houses". Nowadays, for many people, a journey with only wonderful scenery or delicious food is far from satisfactory. Traveling with buildings is not only a fashion, but also an accumulation. Whether to deeply understand the history and the present or to quickly survey a society, architecture travel is undoubtedly a perfect combination of intellectuality and sensibility as well as a visual and spiritual pleasure. That is why it is more and more popular in China.
建築旅行，有一個浪漫的稱呼——「追房
This trend not only complies with the transformation of Chinese tourism market for new lifestyle, but also emphasizes customized and quality tourism, and will replace traditional leisure travel. Committed to promoting architecture culture, "Shenzhen Position" has launched 20 architecture travel projects since 2013, involving more than 200 buildings and urban landscapes in more than 40 cities. Each trip involves only 20 members. Led by the director, architects and scholars work together to plan the theme, research the project, and elaborately customize the entire trip. Over the past two years, quality architecture travel has become their most popular flagship project.
這一趨勢符合中國新生活方式下旅遊市場的
Past and Present Previously, architecture travel was the exclusive realm of architecture learners. In architectural history, many prominent architects such as Schinkel, Aalto, Le Corbusier, and Tadao Ando all perfected themselves through long architecture travels. According to the introduction of "Position" in our interview, in late 17th century, "Grand Tour" was first proposed by the British priest Richard Lassels in his book "The Voyage of Italy" and gradually got popular among British and European aristocratic youths, becoming part of educational tradition. This undoubtedly affected the architectural and cultural circles as well. During the modernism period, after his "Voyage to the East", Le Corbusier integrated classical and folk traditions as well as contemporary new technologies into his buildings, greatly promoting the modern architecture movement of the 1920s. In 1968, American architect Venturi and his partner Scott Brown led students to Las Vegas. Among those commercial buildings sniffed by academism, they discovered the power of popular culture and symbolism, injecting a new energy into architecture. Speaking of the research on Chinese architectural history, we must mention the 1930s when Liang Sicheng and his colleagues (from the Society for Research in Chinese Architecture) frequently launched outdoor inspections in North China, starting Chinese scholars' modern
子」。 對許多人來說，看大山大水或遍嚐美食的旅 行，已經不夠過癮。跟着建築去旅行，不止 是一種新潮，還是一種沉澱。無論對歷史還 是當下的深度認知，對一個社會的人情風貌 的迅速把握，以建築為主題的旅行，無疑是 知性與感性的完美結合，視覺和心靈的雙重 愉悅，其在中國越來越受到追捧。
轉型，強調個性化和精品化的旅遊，取代了 觀光休閒。推廣建築文化的深圳有方空間， 2013 年以來已舉辦二十期建築旅行項目， 40 多個城市、200 餘個建築與城市景觀項 目。每一條線路，只有 20 名成員參加，由 總監帶隊，建築師、學者配合，完成主題策 劃與專案研究，從線路的設定到整個行程都 精心訂製。兩年下來，精品建築旅行體驗， 已成為他們最受歡迎的主打項目。
research on Chinese architectural history. It is also worth mentioning that when the War of Resistance against Japanese Aggression broke out in 1937, they were forced to flee to Southwest China. Their tragic journey became another unusual "Grand Tour" as well. Today, architecture travel has broader space. It is not only architects' painstaking and enjoyable destiny but also the most direct and most romantic course for ordinary people to feel the culture of a city. In 2014, China's outbound tourists had exceeded 100 million. The traditional tour model of "sleeping when getting aboard and taking photos upon arrival" has lagged behind people's demand of traveling abroad. Currently, some Chinese travel agencies have started trying architectural tours; some enterprises and scholars are committed to revitalizing architecture travel culture. "Position" Architecture for example, has launched a series of architectural travel programs titled "An Architectural Odyssey" to offer exclusively developed tourism packages involving top architecture, landscape, and culture for customers who emphasize cultural depth and quality experience. According to "Position", for now, cities of Japan and Europe are a popular choice for architecture travel. These cities are popular tourist cities. More importantly, European and Japanese buildings have formed unique style and philosophy. Their development course and ideas are very useful for today's China to study.
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