Like Perkett, Strout uses Twitter to nurture his personal relationships. He tweets about the Red Sox with other fans, and used to gather Twitter friends for intimate barbecues outside Mzinga headquarters, where he'd set up picnic tables. "It's just five or 10 people" each time, including the likes of @pistachio (Boston-area business coach and famed Twitter evangelist Laura Fitton), he told me last summer. Strout left Mzinga in October to become head of marketing at social-commerce firm Powered.com, but vowed to remain active in the Twitterverse.
The Twitter lesson: Don't think about the Twitterverse as just for work or just for fun. It often can be both. Don't fear this. Embrace that blurring of personal and professional!
Tweeting About Cancer Almost anything is up for discussion on Twitter, even cervical cancer. A keyword search for that phrase turns up lots of hits. 142
Chapter 4: Twitter and Public Relations