LOGO
M
y name? My name’s original!
It means life, and I am like that, very passionate. You can’t forget my name. Remember? It’s the woman’s first name, the one who seduced the first man! You can simply call me EVE… glamorous, mysterious, and… it gives a hint of a star, always ready to step with high heels any red carpet of some mondane international event.
CONCEPT
My passion? Shoes! Marilyn Monroe used to say “… shoes are a girl’s best iend”. What do men say about this: “Another pair of shoes? Don’t you already have too many, darling?” Men don’t understand. ey think it’s an extravagance. Either high or low, wide or narrow heels, platform, sandals, ballerina flats, wingtip, chanel, decoltè… always on the search of a more glamourous pair of shoes. What about handbags, belts, sunglassis… I must find the right match all the time!
ACQUI TERME (AL) C.so Italia, 14
GRANDATE (CO) Centro Comm. GRANDATE
ALBENGA (SV) Centro Comm. LE SERRE
IVREA (TO) Via Palestro, 1
ALASSIO (SV) Via Vittorio Veneto, 59
ALESSANDRIA C.so Roma, 42
AOSTA Via E. Aubert, 37
ARMA DI TAGGIA (IM) Via Privata Roggeri, 52/20 ARONA (NO) C.so Cavour, 22/24
ASTI Centro Comm. IL BORGO
BEINASCO (TO) Centro Comm. LE FORNACI BIELLA Centro Comm. GLI ORSI BORGOMANERO (NO) C.so Cavour, 24
BRESCIA Via X Giornate, 73/75
CESANO BOSCONE (MI) Centro Comm. AUCHAN
CINISELLO BALSAMO (MI) Centro Comm. AUCHAN
IMPERIA Via Bonfante, 52
LIMBIATE (MI) Centro Comm. CARREFOUR
MAPELLO (BG) Centro Comm. IL CONTINENTE MONTANO LUCINO (CO) Centro Comm. BENNET NOVARA Via Fratelli Rosselli, 26 PINEROLO (TO) Via Buniva, 86
RHO (MI) Centro Comm. RHO CENTER
RIVAROLO (TO) Centro Comm. URBAN CENTER SARONNO (VA) C.so Italia, 48
SAVONA Corso Italia 117/119
SONDRIO Centro Comm. FUENTES
CIVATE (LC) Centro Comm. IPERAL
TORINO V. Tripoli, 32 V. Madama Cristina, 18/h
GADESCO (CR) Centro Comm. CREMONA DUE
VERCELLI C.so Libertà, 89
CREMONA Corso Campi, 82/84
VERBANIA Via S. Vittore, 67
LOCATION
I’m young. I’ve learnt everything om my elder sisters and brodhers. I’m determined and I know what I want. My iends are all my age, Dazzling shoes? Yes, but careful at quality and price. Sure, that makes the difference! Where can you find me? Around… in the best shopping places: shoppings centers, high streets. Wherever there’s “movida”. For now you see me only in thirty locations but I want to broaden out my horizons, discover new situations, new cities and why not? New countries.
COMMUNICATION
Today hear, tomorrow there, shoes always go along with my routine. Whether I go shopping or in the office, for a night in a disco or a day on the beach… I need the right shoes for right moment. Anyway, dear iends who hasn’t bought a pair of shoes when feeling down and depressed! My shoes always come first, they make me feel sexier and more elegant. I like looking at myself end I love being looked at.
IMAGE
I like sobriety. A romantic essentiality which points out my feminine nature. One thing is for sure. I want to show my shoes. I give them the greatest attention. As well as to accessories. ey make the difference. I’am gratified to look at my feet well shod reflected in the mirror. I’m well aware that a woman’s foot with o without shoe it’s oen more seducing than a whole naked body.
LAYOUT
Iknow women will understand this! You walk into a shoe shop and an irrepressibile desire of possession stirs up. Imagine if it was your shop! A dream come true! Men,don’t get this the wrong way try and look at it on a different prospective. It’s a bargain ! More than half of the Italian population is made of women. How many women could you make happy?
Agency Italy
FRANCHISING
Tracks Retail s.r.l.
Via Albenga 36/a - 10098 Rivoli - TO
Start of activity
2011
Affiliated sales points
2
Direct sales points
WHAT WE ARE LOOKING FOR
34
Average surface
80/100 sm
Target users
From 30.000 inhabitants
Experience in the field
Not necessary although suggested
Initial investment
Euro 450.00/sm
Average annual turnover
6.000,00/sm
Ideal location
Requested staff
WHAT WE REQUIRE Entry fee
Yes
Royalties
No
Guarantee Length of contract WE OFFER
Formula on a return basis. Feasibility study.
Professional training in head office and in the shop.
Software and assistance on software package. Sales analysis.
City centre, Shopping Centre
excluded installation system and building work
5 years
Retail layout.
more than 40/50 sm storeroom
3 assistants including the proprietor
Yes
Continuous “visual merchandising� assistance. Corporate campaign and P.O.P. goods. CONTACTS
Massimo Farris
Phone +39 0119539039 - Fax +39 0119558450 e-mail: info.franchising@evemilano.it
My ideal partner is Tracks Retail.
I chose Tracks Retail because it’s an enterprise with great experience. It has opened and managed over a hundred shops with the greatest anchising brands. It’s got suitable structure and human resources, it suggests the right solution against the objectives to reach: om the location choice to the furniture fittings , till the continuity of “visual” om the staff selection to professional training, till sales analysis. Each situation is cononted with the proper know-how. It could be the beginning of a profitable relation for you too... let’s talk about it! My name is Eve. Call me !