DT. 1st TERM PROJECT Our idea is to place a box, approx. 3,5 m high, in H&M stores, which will look exactly like the garments collecting boxes. The box would have an entrance and customers could go inside, where they find information about the process of collected clothes along with an actual garment collecting box. In the first week, there would be an employee standing there, answering questions regarding the box and its purpose and also controlling. Speakers in stores would inform the customers about sustainability and the concept of the big box. We would reach not only our target group, but everyone else shopping in H&M.
target group.
All H&M’s customers, but mostly the ones aged between 15 and 30.
screening.
We asked people a question in a VoxPop: “Imagine you’re shopping, when suddenly, the music stops and someone starts talking in the speakers. How would you react?”
product dimensions of the concept.
We want our target group to be more sustainable by informing them about the boxes and their ‘meaning’.
validation.
After asking people, whether they would start listening to the voice over in the stores, we found out that most of them would notice. One respondent mentioned, she would pay more attention, if it was a celebrity.
concept development.
idea.