Expert Guide Finishing Touches
KISSED BY MII Enriched with nourishing marine mineral extracts, Kissed by Mii is a professional bespoke tanning service, complemented by a comprehensive retail collection, from the creator of Mii, Gerrard International
What is special about Kissed by Mii? Created by Gerrard International in 2013, two years after the company’s successful launch of Mii Cosmetics, Kissed by Mii offers not only a luxurious addition to treatment menus, but outstanding business support, education and training from a team of over 30 dedicated area managers. Kissed by Mii is widely available in spas and salons around the UK and 11 other countries.
What do finishing touches treatments such as professional tanning add to a spa menu? Similar to manicures and pedicures, tanning is an express treatment that gives that instant feel-good factor and (if you add makeup and brows) allows you to offer a full service for proms and bridal parties. This convenience for clients can bring added revenue for your business, through both treatments and retail. It’s important to highlight your services with promotions that offer one with the other at a discount to encourage link-selling.
How is your range suitable for spas? We provide beautiful colour using unique ingredients and equipment that has been designed to deliver the perfect treatment, which makes a huge difference to both the experience (noise levels, for example) and the results. Of course, product is only part of the treatment. Therapists need confidence to deliver the best results, so thorough and ongoing training is vital. Whether introducing your team to a new brand, or to tanning for the first time, we offer flexible training options, as well as outstanding business support.
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How can spas improve the delivery of their tanning treatments? Think about the therapist being as efficient and hygienic as possible between clients. Ensure the spa is fully stocked with disposable G-strings, Sticky Feet pads and non-latex gloves to make the turn-around between appointments as quick and seamless as possible. If space is tight, manual tanning simply requires a treatment couch, and the Kissed by Mii Integrated Spray Tanning Booth combines high-performance extraction and an LVLP gun in one compact unit, giving you the benefits of the brand without taking up much space.
How is Kissed by Mii’s offering influenced by the latest fashion and beauty trends? Our product development is based largely on feedback from our customers, rather than fashion or trends. For example, some clients are moving away from a very dark colour towards a naturally sun-kissed look, so our spray tan offering includes seven shades, including our ever-popular Express formula, to suit everyone.
What are your latest innovations and launches? We’ve recently focused on our fabulous retail-ready homecare and travel sets – Get Your Glow On and Keep On Glowing. Our new Seriously Smoothing Exfoliating Wipes have also been a huge success as they’re convenient and client-friendly for pre and post-tan care. For the professional market we are now offering a convenient, compact and efficient mobile extractor fan to improve the delivery of treatments.
What the experts say... Top training: It’s vital to have complete, in-depth, product and application knowledge, including tips and techniques to give your treatments the edge. All spa staff, including receptionists, should attend training and have the tanning treatment and retail product know-how to offer clients Continued support: Look for a brand that offers on-going education to help build your business, promotes retail offerings and helps with promotional events. Most of all it should offer the best customer care to continually build on the success within your salon or spa Real revenue: Ensure you’re maximising efficiency every step of the way with your product line, equipment and retail opportunities
SPA CLIENTS INCLUDE: Hand Picked Hotels, UK Pennyhill Park, Bagshot, UK Clinic Allure, Slagelse, Denmark Agua-Spa, Eindhoven, The Netherlands Oceo Spa at Seafield Hotel, Ireland
Kissed by Mii
Distributed by Gerrard International +44 (0) 345 217 1360 www.gerrardinternational.com
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