LONGINES COVER STORY

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for setting the time zone via the intelligent crown: slowly rotating the crown adjusts the time minute by minute, while a quicker twist sets the hour without disturbing the accuracy of the minute and second.

Harnessing the industrial resources of Swatch Group Walter von Känel, the president of Longines and the man whom everyone calls “the Boss” (read the interview in Europa Star Chapter 2/18), explains a little more about the genesis of this unusual innovation. “In fact, the Flash Setting function had been pencilled in since the start of the V.H.P. concept, but it was originally intended for our customer services. We thought we’d put a light sensor on the back of the watch so that the perpetual calendar could be reset after the battery was changed. But we realised it would be even better to bring this function out from behind the scenes, so that it could help our customers directly!” This innovation, which only Longines within the group is using, is the result of a collaboration with ETA and the Swatch Group’s research and development divisions. It opens up many possibilities; although today its use is restricted to setting time zones, in the future it could be utilised in other applications.

Ongoing quest for precision timekeeping Longines and quartz go back a long way. In 1954, Longines developed a very high precision quartz clock for sports 16

timekeeping. This was followed in 1969 by the Ultra-Quartz, the first electronic wristwatch movement which, beginning in 1984, would also drive the Conquest V.H.P., a genuine icon of precision in the company history. Last year’s relaunch of the V.H.P. concept (for Very High Precision) already included numerous innovations. Its return to the spotlight represents a particularly strong signal from Longines and its president Walter von Känel: while the majority of the company’s output is mechanical, the brand has never abandoned quartz, or the pursuit of electronic ultra-precision. The updated version, launched last year with three-handed models, followed by chronographs (the GMT Flash Setting is the third contemporary variation on the V.H.P. theme) was intended to mark the shift to a quartz standard of +- 5 seconds per year. The V.H.P. collection includes a perpetual calendar that will require no adjustment until... 2399! Battery life is over four years. But the most surprising feature of this collection is the integration of a gear position detection (GPD) system. This mechanism compensates for any loss of accuracy caused by shocks to the watch, by automatically reinitialising the hands. In the event of light knocks, the hands are repositioned immediately, but more serious impacts are corrected once every 72 hours (3 days) at 3 a.m. Similarly, when it detects any magnetic fields, the watch mechanism automatically “freezes”, ready to restart at the correct time once the danger has passed!

Reasonably priced In addition to the pursuit of precision, another of Longines’ historic battlefields is fair pricing, by which it means affordability combined with quality. The three-handed Conquest V.H.P. starts at CHF 950. The new version with GMT and Flash Setting functionality, available in 41 and 43 mm sizes, goes for CHF 1,250 in steel and CHF 1,550 in black PVD. The unusual approach of setting the watch using light is a result of the industrial resources of a group that has delivered solutions to the electronics world for many years. It’s also an opportunity for this confident brand (it has a strong following in China) to thumb its nose at the vogue for connectivity at all costs. We can expect to see more variations in the future, with intelligent modules designed to optimise the watch. In particular, this new departure confirms the Swatch Group’s strategy of distancing itself from the Silicon Valley giants, preferring innovative in-house solutions that make the most of emerging technologies.


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