TH
YS
O W FA E AT M G C ER LO H I M C R A AN Y K DA IN G
GALLERY
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When he visited the World’s Fair in Philadelphia in 1876, Swiss watchmaker Jacques David was alarmed by the rapid growth of American industry. His letter to his colleagues remains famous, as it triggered a strong wave of modernisation in the Swiss industry. We take a look back at the most successful years of the Made in USA watch.