[ EVENTS ] ASMI, USA
Modern presentation to inspire more young people to eat seafood
T
he Alaska Seafood Marketing Institute (ASMI) was represented again this year at the seafood expo in Brussels. The exhibiting team, which also included well-known companies such as Arctic Storm Management Group, Blue North Trading Company, Icicle Seafoods, Ocean Beauty Seafoods, Seafood Producers Cooperative and Triad Fisheries, presented an original show which conveyed an easy optimism that probably not only appealed to “old customers” but increasingly
to younger ones, too. At the centre of the presentation were of course the tried and tested fish and seafood products that form the backbone of Alaska’s seafood industry. These mainly include the five wild salmon species (king, sockeye, coho, chum and pink) and Alaska pollock, but also other demersal fish such as Pacific cod, sole, halibut and plaice species. Other species of commercial importance include crustaceans such as king and snow crab. All species are fished according to the strict guidelines
of the State of Alaska and within the recommended fishing quotas which are set annually by fisheries scientists. The northernmost US state’s commitment to sustainable use of resources is even enshrined in their constitution. This ensures that future generations will be able to benefit from the huge marine resources in the waters of Alaska. The highlight of this year’s trade fair presentation was the Alaska Seafood Truck. The truck’s three-member operation team
prepares tasty and innovative dishes with seafood from Alaska and thereby closes a gap, for so far fish and seafood have not often been seen at such events. For ASMI, the truck has the potential to convince younger consumers of products made with high-quality wild salmon, Alaska pollock or other seafood species. Street food dishes and small culinary snacks which are currently very popular and arouse great interest among young people are an important part of the regular range offered.
On the first day of the fair the Food Truck Team served delicacies to visitors at the Alaska Seafood Marketing Institute reception. 22
Eurofish Magazine 3 / 2016
05_News_EV.indd 22
www.eurofishmagazine.com
03/06/16 4:55 pm