Volvo Ocean Race 2011-12
Multiplied Activation »»
New markets: Host cities across five continents give sponsors a platform to enter new markets, while connecting directly with millions of consumers and thousands of corporate customers.
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Business networking: The race delivers unrivalled networking opportunities between sponsors, key customers and government officials/local dignitaries from host cities. For example, DHL could meet and network with Board executives from Volvo Car Corporation and Volvo Group 10 times in nine months, while hosting over 500 key customers in Race Villages.
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Brand loyalty: Inmarsat used the race to entertain a number of ‘business critical’ customers and partners to great effect, demonstrating the use of Inmarsat technologies in the toughest conditions imaginable. The result has been to stimulate sales and increase customer loyalty.
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Engage employees: The race enables multinational corporations to involve, engage and excite employees. Sponsors such as DHL, Groupama and Telefónica inspired employees with updates from the race, displays at head office and a branded version of the official game restricted to employees. DHL’s Backstage Facebook page has an incredible 144,000 ‘likes’.
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Corporate citizenship: The race is also ideally suited to execute Corporate Social Responsibility programmes, with hundreds of school children participating in educational programmes, Try Sailing initiatives and environmental schemes.
Volvo Pavilion in Race Village hosting key customers
Pro-Am guests about to set sail aboard CAMPER
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Sponsor event inside the Volvo Pavilion
Prize-giving, Abu Dhabi
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