eTracks

eTracks was incorporated under the Canada Not-For-Profit Corporations Act in 2017 and is governed by an independent Board of Directors (BOD). The company was originally created by the Tire and Rubber Association of Canada (TRAC) to meet the needs of its members and other obligated tire producers under the Resource Recovery and Circular Economy Act (RRCEA) in Ontario. eTracks manages a proprietary track and trace system that monitors the flow of millions of used tires destined for recycling and repurposing each year - supporting a more circular economy.