Superior Rug Cleaning Service Puts the “Magic” Back into Your Expensive Oriental Rug!

Are you someone who’s handpicked the perfect (and expensive) Oriental rug for your living space, only to wonder over the years if wear and care is tarnishing its eye-catching beauty? Each Oriental rug is unique with a magic all its own, and yours is no exception. If you picked it out, it’s a representation of your particular taste, and if you inherited it, it’s a manifestation of your family’s history. In both cases, it’s a special investment-after all, you’ll never have another rug exactly like it. These rugs are each unique expressions of pure art. Created from natural fibers and woven one at a time to match the vision of the artisan, your Specialty rug is truly irreplaceable, and an heirloom that can be passed down from generation to generation.

Preserving its colors, protecting its longevity, and maintaining its attractive appearance requires maintenance and care. With such a large investment of not only money, but also time, you obviously want to protect its longevity and attractiveness. Embedded dirt not only mars its beauty but actively reduces the life of rugs and should be properly addressed to protect your long-term investment.

That’s where Superior Rug Cleaning enters the picture. Launched in 1985, for over 37 years Superior Rug Cleaning has focused specifically on pursuing and investing in new, state-of-the-art technology specifically to ensure your heirloom

Oriental rug maintains its original beauty and quality.

This month, we interviewed Kerry McDuffie, the owner of Superior Rug Cleaning, to find out more about Oriental rug cleaning.

MV: How often should people clean their Oriental rugs?

Kerry: Many people don’t know this, but dirt can act as tiny razor blades to rug fibers opening up the fibers for dirt to get in. Especially if your expensive rug is in a traffic area, it should be cleaned every two years or so, even if it doesn’t look dirty. The dirt that you can’t see can cause damage to the rug. Once you see significant dirt, it is an indicator that the rug should have been cleaned earlier.

MV: There’s no question that Specialty rugs are replacing wall-to-wall carpeting in many American homes and businesses. Aside from their obvious visual differences, how do Oriental rugs differ from carpets?

Kerry: Conventional carpeting is machine made and tufted with synthetic material, although cotton and wool are sometimes used in higher end wall-to-wall carpeting.

Genuine Oriental or Specialty rugs, on the other hand, are created using natural fibers such as cotton, wool, and silk. These handcrafted rugs are woven one at a time, with artisans paying individual attention to detail, color, pattern, and the motif of each piece of art they are creating. These rugs are truly art for your floor.

MV: Does the use of all-natural fibers and organic dyes in the handcrafting of Oriental rugs require a different cleaning process than that used on conventional carpeting?

Kerry: Very much so. Because of the use of natural fibers, vegetable and plant dyes, meticulous care must be taken to ensure that dyes remain stable during the entire cleaning process. While wall-to-wall carpeting can be cleaned with high heat and strong cleaning agents, with Oriental or Specialty rugs we use Aqua Clear Water Systems exclusive reverse osmosis pure