The Expansion In 1981, GUESS offered the Marilyn Jean to the world by convincing a somewhat skeptical Bloomingdale’s in NEW YORK CITY to display thirty pairs of the revolutionary denims on consignment. A PARADIGM SHIFT in the way the fashion world conducted business, the Marilyn Jean sold out in less than three hours. By 1984, GUESS Men took the stage and in 1989 the GUESS Collection offered a tailored sportswear line for women. Only one year later the first GUESS International store opened in ACAPULCO MEXICO. Shattering old forms and changing attitudes, GUESS continues to transform innovative business models into successful outcomes. A RAPID-FIRE approach to aiming past the cutting edge, the GUESS artistry and innovation sets the high bar for style around the globe. A dream that is articulated throughout every area of life, from the workplace to school, from nightlife to home, GUESS makes a profound impact on how we look and feel. A gathering of dazzling icons, today, nearly thirty years after the Marilyn Jean, GUESS has expanded its horizon to include GUESS by Marciano, G by GUESS, Women, Men, Accessories, Footwear, Handbags, Watches and Kids along with a myriad of thought provoking GUESS Collections that range from infant bedding to underwear, swimwear to belts. A TRULY GLOBAL CONCEPT that reaches into the heart of our curiosity about ourselves, GUESS can be found online as well in freestanding GUESS locations and GUESS corners within major department stores in the United States and Canada and in more than seventy countries around the world. A measure of how wide a dream can expand, the business capacity of GUESS still takes its strength and purpose from the energy and direction of its original jean. Committed to its AUTHENTIC DENIM ROOTS, in the coming decade GUESS will continue to ignite our dreams and break all barriers and expectations. TRUE TO ITS NAME as well as its VISION, the anticipation of what comes next promises to meet at a crossroads of forethought and imagination.
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