Nvoga Premium

Alla Morozova, of NVOGA Premium, with José Carlos León, CEO & Founder of NVOGA

The new department created by NVOGA to service high-end clients in the category above €3 million is designed entirely around the high levels of professional know-how, discretion and personal account management that buyers in this segment desire.

WORDS MICHEL CRUZ PHOTOGRAPHY COURTESY OF NVOGA

“The Marbella property market is increasingly slanted towards sophisticated buyers, and in this segment people demand a significantly raised level of expertise and professionalism,” says the founder and CEO of NVOGA, José Carlos León.

Known to be an innovator with an eye for detail and a vision for the future of the real estate sector, he recently established NVOGA Premium as an independent department within the company that is not only dedicated to offering the finest selection of Marbella real estate, but also designed to service buyers of such homes in the manner they are accustomed to.

“What we aspire to with NVOGA Premium is the very highest levels not only of service and personal account management, but also of technical expertise and efficiency. To achieve this, we make use of both modern technology and traditional concepts of personalised service.” NVOGA Premium is aimed at the market above €3 million, a segment that has been growing steadily over the past few years, driving growth in the region’s property sector. “NVOGA Premium is NVOGA as you know it, only better, like a specialist boutique office within the organisation that not only sources homes and concludes real estate transactions but also assists and advises on everything from fiscal structure to estate management.”

The existence of such specialist services is a sign of a maturing market in which the focus is on excellence and know-how. The concept of quality over quantity is also reflected in the properties offered through NVOGA Premium, which effectively form a selection of the region’s most prime homes and investment opportunities. ›

“Working in this way requires a different approach and a structure that suits the specific requirements of this segment, and this also involves building the right kind of team, who have the technical and personal capacity needed.”

NVOGA Premium is the product of all the above, but it wouldn’t work if there wasn’t a property offering to match, and in this regard the company can build upon a privileged position as a market leader especially in modern new-build homes. This again comes from a prime relationship with the developers of the finest new homes in the region from Sotogrande to Marbella East, and in some cases beyond. “Our main areas of focus are Cascada de Camoján, Sierra Blanca and the Golden Mile, but also other top residential addresses such as Los Monteros, Guadalmina, Nueva Andalucía, La Quinta and La Zagaleta,” says the man considered to be one of the leading visionaries of the Costa del Sol’s real estate industry. ›

Frontline Beach complex coming soon “We respond to our clients’ needs in home sourcing and purchase structuring as well as in advising developers on up-todate feedback from the high-end buying public, and this is again reflected in the evolution of design, detailing and amenities.” NVOGA Premium brings together the cream of the region’s architects, landscapers, interior designers, lawyers, tax specialists and boutique developers, with the purpose of designing the ultimate Marbella home and homebuying service for the 21st century. Attention to detail, precision and allowing the time and resources required to successfully service the top end of the market are prime ingredients if you wish to succeed within it.

The result is a department that is not so much characterised by property sales but rather the provision of a broad and flexible consultancy. NVOGA Premium undertakes the sourcing of properties and investments to brief, studies every detail and presents a broad range of options and solutions. “NVOGA Premium is a reflection of a new kind of demand emerging from the high end of the Marbella property market, and we have the ability to service it, thanks to our selection of properties and a qualified team led by Alla Morozova.” ›

It is the culmination of 15 years of successful operation and specialisation within the Costa del Sol market – the natural evolution of a team that is known to strive for innovation and excellence. These are the very ingredients that have earned the company founded and managed by José Carlos León a reputation as one of the leading commercial agents for new-built luxury real estate on the Costa del Sol. “The relationships forged over these years, both with buyers and all the parties involved in the industry, have led directly to the creation of NVOGA Premium, which will also become the prime avenue for new marketing innovations and tools, as well as old-fashioned personal consultancy. The new NVOGA Premium department is in excellent hands, being led by our luxury segment expert Alla Morozova who has been working with us for 13 years now. Over this time she has learned a lot, working both on our new projects, resales properties and with highend clients.”

g NVOGA Marbella Realty Avda. Duque de Ahumada, s/n, Paseo Marítimo, Edif. Marbella Center, Marbella. Tel: (+34) 952 813 333. www.nvoga.com

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