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ven the hardest working executives jetting from one capital city to another amid a flurry of emails, videoconferences and calls probably start their working day exactly like you and I: typing the letter ‘f’ on their Internet address bar and watching the gloriously curious, informative, often gossipy, world of Facebook unfold before their eyes. Mark Zuckerberg and his team hit the spot with irresistible features such as status updates and addictive apps, ousting less savvy rivals like MySpace, but the word is that Google
is bound to give Facebook a run for its money with the brand new Google Plus, which we are tempted to call a social networking site but which is actually a lot more than that. Only two weeks after its launch in a ‘limited trial, invite-only’ phase, Google Plus already had 10 million users and although it is still being tweaked and tested, we already know some of the features that are likely to make it a solid rival to the so-far undisputed holder of the ‘heavyweight’ title in the world of social networking: Facebook.
46 / ESSENTIAL MAGAZINE OCTOBER 2011
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