ISSUE AUTUMN 2016
YO U R
ESSENTIAL NEWS Find our 3 cup symbols
to win!
Read through the stories in this Newsletter and see if you can find them all! Email us at marketing@ebg.com.au and tell us which stories they appear in, and go into the draw to win* 1 of 5 ‘Essential Starter Packs’ valued at $150 each. *T&Cs apply – visit www.ebg.com.au/....
Accelerated depreciation means a win for you! Take advantage of the ATO’s small business incentive providing an immediate deduction for assets you start to use (or have installed ready for use) costing less than $20,000. This $20,000 limit applies to each individual item, including a brand new coffee machine! Increasing the depreciation threshold will mean improved cash flow for small businesses. It encourages SMEs to bring forward investment in the assets they need to grow their business and service customers. This threshold also means small businesses spend less time tracking assets across years for tax purposes, thus cutting red tape and allows business owners to focus on running and growing their business. If you are thinking about investing in an automatic or barista coffee machine for your business, now is the perfect time to take advantage of the new threshold pre 30 June! For a quote please call us on 1300 324 111 or email sales@ebg.com.au. We recommend you seek advice from your Accountant regarding what accelerated depreciation means for your business.
Shop online and receive our easter gift! Visit our new and improved online shop at www.ebg.com.au to order your coffee/slush products at your convenience and receive FREE freight on all prepaid orders over $200! Keep an eye out for our online shop specials and promotions advertised here in our Essential News! Here’s one! Receive a free sleeve (25)of takeaway trays* when you enter the promotion code EASTER at the Checkout! *Promotion valid until 30 April.
1300 EBG 111 (1300 324 111) www.ebg.com.au info@ebg.com.au
Try our new freshly roasted coffee blends Introducing two new blends created for our commercial barista equipment range: Santa Rosa: Body is full with a rounded mouth feel. Flavour is towards milk chocolate/light cocoa, acidity is bright and lingering. Aftertaste is clean and sweet. Origin: Guatemalan Reserve: A coffee that combines flavours and complexities of bright fruitiness, berry extracts and caramel sweetness, notably medium bodied and clean but lingering citrusy aftertaste. Origin: Guatemalan / Columbian / Ethiopian if you have one of our barista espresso coffee systems request a 250g sample bag with your next order when you speak with our Customer Care team on 1300 324 111.
Mike’s mutterings Relationships are crucial! The greatest thing I always think about today in business is the stupendous value of relationships, and particularly, as it relates to customers and/or suppliers. I’ve always been a relationships type of guy rather than transactional. I don’t deal with a company based on the best price, and then next year move to another supplier because they’re cheaper. I have always tried to build relationships on the basis of mutual benefit. In fact the psyche behind the success of EBG was based on a Business hero of mine, Ray Kroc, maestro & mastermind of McDonald’s. Kroc promoted – “In Business For Yourself, But Not By Yourself.” To achieve this, he chose a unique path by persuading franchisees and suppliers to buy into his vision, working not just for McDonald’s but for themselves, and together with McDonald’s. His philosophy was based on the principle of a 3-legged stool: one leg was McDonald’s franchisees; the second, McDonald’s suppliers; and the third, McDonald’s employees. The stool was only as strong as the three legs that formed its foundation.
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I owe those people and Companies alike an enormous amount. You never forget them. One day they’ll need something and I’ll be crawling over broken glass to help them in return. That’s how it should work!
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Like Kroc and the McDonald’s system, we too at EBG share a distinct passion for relationships. As McDonald’s boomed, the massive volume of orders caught the attention of many suppliers. Kroc shared his vision of McDonald’s future with these potential suppliers and they all agreed to supply products that met the McDonald’s prescribed standards. Kroc was looking for a partnership, and he managed to create the most integrated, efficient and innovative supply system in the food service industry. These supplier relationships have flourished over the decades; in fact, many McDonald’s suppliers operating today first started business with a handshake from Ray Kroc.
Apart from our Admin team, Business Development teams, and Service teams, there are individuals who are a big part of our success - Our Customers and Suppliers, as without either we would not be in business today. Mike Koolen Executive Chairman and Founder
The great benefits of coffee for your skin Coffee doesn’t just give you that energy boost each morning, used on your skin as a scrub, it is known to have great skin benefits as well! Whilst there are many coffee scrubs on the market to purchase, what is more satisfying than making your own? And it’s easier than you think! Here’s a method we luv, combining two of the things your skin loves the most – coffee and coconut oil. All you will need to make this body scrub is coconut oil and coffee grounds. We recommend using two parts melted coconut oil and one part coffee grounds. That’s it! - easy right? Pour the two ingredients into a medium sized bowl. Doesn’t look too luxurious at this point, does it? But, just you wait! First, put the bowl in the refrigerator for 10 minutes or so, just enough for the coconut oil to solidify again. Then use a hand mixer to whip the oil and coffee grounds together. Wow – it smells D-E-L-I-C-I-O-U-S! It works like any other body scrub, and keep it in a jar in the fridge. Especially if you live in a warmer climate - This will make it last a bit longer.
DID YOU KNOW... In addition to our automatic coffee machine range, we specialise in barista espresso coffee systems that deliver consistent coffee time after time. Our espresso group equipment features exclusive technology such as self-tamping and automatic milk steam functions, so anyone can make the best quality coffee! Call us on 1300 324 111 to find the right coffee machine for your business.
Tweed Heads Seagulls RLFC
Our Espresso Essential brand has signed a 3 year sponsorship agreement with the Seagulls. Espresso Essential is one of our flagship brands and has been providing coffee supplies and coffee machines to businesses and Clubs since we were established on the Gold Coast in 2001, where our International Headquarters are still located. In future you will see the Espresso Essential logo featured on the sleeve of the Seagulls jersey, apparels, and sports grounds live on national television for the next three years. Shaun McRae, CEO of the Seagulls RLFC, said “We are delighted to be forming a relationship with Espresso Essential.” Our company’s values align perfectly, and having the support of a home-grown enterprise is very exciting and we are looking forward to a successful season with the support of Espresso Essential.” “I welcome Tweed Heads Seagulls RLFC to the Essential Brands Group family and look forward to a successful and enduring relationship,” commented Todd Hiscock, CEO of Essential Brands Group. “It is a natural fit with our ‘healthy body, healthy mind’ philosophy, supporting grass roots community sports organisations." When asked whether Todd will be barracking for the Tweed Heads Seagulls or the I Luv Coffee Burleigh Bears, he responds “That’s a tough call! I love the Bears and am a faithful supporter, but I am a New South Welshman hence from an origin perspective I would say 'go the Seagulls!' We hope our relative sponsorship in the competition is a win for the sport, its players and fans."
CONGRATULATIONS TO CITY GOLF CLUB TOOWOOMBA WHO TOOK OUT BEST CAFÉ AWARD AT THE 2016 CLUBS QUEENSLAND AWARDS FOR EXCELLENCE Essential Brands Group was proud to present the ‘Best Café/ Coffee Shop in a Club’ award to City Golf Club in Toowoomba at the Clubs Queensland Awards night held at the Great Hall, Brisbane Convention & Exhibition Centre on 1 March 2016. As the Award Sponsor, we were very proud to be involved in the awards evening which acknowledged the outstanding achievements of our great Clubs throughout Queensland. We congratulate all of the award winners, including the Keno Club of the Year winner, Fuller Sports Club!
BUSINESS: THE KIOSK LOCATION: RUSSELL ISLAND, QLD SYSTEM: I LUV COFFEE & I LUV SLUSH "I started up a little café on Russell Island in Queensland and decided to order a coffee and slush machine from Essential Brands Group just before Christmas. I am blown away by the success I’ve had and sold 1000 slushies in the 1st month! I also won a holiday to the Gold Coast and am very much looking forward to my weekend away soon, thanks to the team at Essential Brands!" Thank you for your feedback Kylie. We have a little something on its way to you as a thank you for sharing the luv!
Make the most of your grounds If you’re like us, coffee is your lifeblood and you can’t wait to wake up to your favourite coffee in the morning. However we don’t want to mistakenly assume that all you want to do with coffee is drink it! There is a lot more that can be done with coffee! We explore a few ways in which you can make the most of your grounds, from nutty, bittersweet glazes to delicious rubs, infused oils, and coffee scented bakes goods. Drool! Infused Coffee Butter: We’ve all seen the recent trend of adding butter to your coffee. We’re not sure if we are keen on that idea, but coffee infused butter is definitely something we can get on board with! There is a few steps to it, but just imagine the taste of a perfect coffee, combined with hot toast. A match made in heaven! Coffee Banana Smoothie: This delicious wake-me-up smoothie has also been referred to as a ‘Jumping Monkey.’ Combining nothing but good stuff, this smoothie provides a kick and a hit of potassium and offers something different to the avid smoothie fan. Trust us, you’ll love it! Add coffee to Pancakes: Step up your weekend brunch game by adding room temperature espresso to your favourite pancake recipe. For those with a sweet tooth, serve with crispy bacon and maple syrup. Serve with your favourite coffee to compliment the flavours in the pancake. This is a sure way to kick start your day! Check out the above recipes on www.ebg.com.au. We’d Luv to hear how you use coffee in any of your recipes. Share to our Facebook page!
Coffee infused butter
Quick n' easy latte art tips to look like a pro! Here at Essential Brands Group we are all about the ‘Luv,’ and what says Luv more than heart latte art? In each edition of Essential News we will talk you through how to create latte art. We’ll start with a heart, as mastering the ‘heart’ will lay the foundation for other latte art techniques and it never fails to impress! When you first begin, it’s not easy by any means. It’ll take persistence, practise and patience – but have fun! 1. Once you’ve made your espresso and steamed your milk, rest the spout of your jug against your cup and then rock the jug side-to-side at a constant pace until a circle or apple shape starts to form. Then, introduce the milk into the centre of the cup while holding it on a slight tilt. 2. When your circle has formed, pull your jug directly up to create a thin steady stream of milk. This will create a suction that will arch the top of the circle in order to create the love heart curves. 3. When the cup is almost full, keep the flow of milk steady and then follow-through the milk from one side of the cup to the other to create your coffee art heart. And you’re all done! How’d you go? We’d love to see your creations! Post them to our Facebook or Instagram page for us to share.
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2016 VINNIES CEO SLEEPOUT® Our CEO Todd Hiscock, and Essential Brands Group, are proud to be associated with this year's Vinnies CEO Sleepout Fundraiser Event being held on 23 June 2016 to help raise funds for our homeless. Behind every dollar is the potential to not only provide crucial assistance to people experiencing homelessness but to make inroads to addressing the very causes of homelessness with the aim of breaking the cycle permanently for as many people as possible. Let’s show our support for Todd and the event by donating at www.ceosleepout.org.au or visit our Facebook page for details.
Drinking coffee can have more benefits than you think Do you ever find yourself feeling guilty while you savour that delicious flat white every morning? Well, fear not! An article recently published by news.com.au reported that drinking coffee reduces the risk of cirrhosis, a type of liver damage in which the organ can’t function properly due to permanent scarring. The article states that the study from Britain’s Southampton University analysed data from more than 430,000 people, and found that those who drink one to two cups of coffee per day reduce their risk of cirrhosis by 22-43 per cent. Drinking three or four cups can reduce the risk by 57-65 per cent. Researchers found the antioxidants in coffee help to repair damaged cells in the liver and reduce inflammation. Two cups of coffee per day can also help reduce alcoholics reduce the risk of cirrhosis by 38 per cent, although it’s important to note that this doesn’t justify excessive drinking, or the systematic damage it can cause. The study’s lead researcher Oliver Kennedy told The Washington Post that cirrhosis is not a disease to be underestimated.
“Cirrhosis is potentially fatal, and there is no cure as such,” he said. “Therefore, it is significant that the risk of developing cirrhosis may be reduced by consumption of coffee, a cheap, ubiquitous, and well-tolerated beverage.” The most common causes of the disease are chronic alcohol abuse, long-term hepatitis B and hepatitis C infection, and the build-up of excess fat in the liver. According to census data, cirrhosis was responsible for 1,772 deaths in Australia in 2013. It kills more than a million people worldwide every year. So hey, if coffee can assist in preventing that, go forth and treat yourself to that third cup. Full article go to: www.news.com.au/lifestyle/food
Tired of drinking instant coffee at home or your office? Have you heard about our TM65 commercial automatic coffee machine for a small office, or the Kalerm Quartza B perfect for your home! Enjoy the aroma and taste of a quality café coffee at your office or home, with easy operation and low maintenance. Call us for more information now on 1300 324 111 or order online at www.ebg.com.au.
FAST FACT: Seventy percent of the world drinks Arabica coffee, and the remaining 30 percent Robusta coffee, which is more bitter and has 50 percent more caffeine than Arabica!
Q&A with our coffee roaster, Phil Q. What’s your favourite coffee blend? Atomic – because it’s simple, uncomplicated and just like me :) Then a close 2nd is our Rainforest Alliance blend. Q. How long have you worked for EBG? I have worked for EBG for 7 ½ years. I started out as Storeman for 3 years and always held an interest for coffee roasting. I didn’t start drinking coffee until I was 24 and from there my luv of coffee really took off! When the Master Roaster went on leave, I put my hand up to pick up the ropes and learn the process and haven’t looked back. Q. What do you luv about working at EBG and living on the GC? What I luv is the family atmosphere and the generosity of Mike and Gayle Koolen (Founders) and my manager Aaron Richardson (GM – Operations). Aaron has been a great support. I luv the lifestyle on the GC. What’s not to luv? Great surf, sun and sand! Q. What’s the best thing about EBG equipment and consumables? Our Barista-espresso machines, such as the Life Group 2 Machine, have the amazing technology for you to make a perfect coffee, even if you’re not a barista!
Time for a coffee break!
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[DISCLAIMER] Essential News is published by the Essential Brands Group Franchisee System Pty Ltd. It is published with due care and attention to accuracy. If you do find information that in inaccurate, incomplete or out of date please contact us. © Copyright Essential Brands Group 2016. All rights reserved.
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