corporate identity During the time of the existence of Erasmus Student Network there were four logos, one official slogan which was later added to the logo and also Pallomeri as a second logo. The first logos As their first logo, ESN used the same logo as the first Erasmus programme. It was a stylised head of Erasmus of Rotterdam surrounded with a circle of 12 stars, like on the European flag. It was used on the oldest documents we can find (1991), so it was maybe in use from the begin-ning until 1993.
from ESN Napoli. After a contest in the Network it was chosen at the Board Meeting (now CNR) in October 1999 as the official slogan for ESN. Later the “Spaghettis” was surrounded by a new lay-out, done in Belgium. These changes were accepted as the third logo of ESN by the Executive Board Meeting (now IB-Meeting) in Gent in October 2000, and presented at the AGM 201 in Leiden / Netherlands. On one hand, there was a logo that was not really accepted, on the other hand there were local Erasmus clubs that joined ESN after a long time of existence and many sections operate with their local names, not even using the logo of ESN. There was a big cooperation identity problem at these times. The Pallomeri Logo Explaining why and how the story of “Pallomeri” began is pretty complicated, and recreating the same conditions in which this word was used for the first time. First of all, it’s important to know that “Pallomeri” is a Finnish word with a really funny meaning: it is a ball-pool - the place, filled with many small coloured balls, where kids play in shopping centres - a sea of balls.
In October 1993, at the Board Meeting in Porto (now this would be a CNR-Meeting), a new logo was approved. It was the so called “Spaghetti” Logo. As we know from the
Country Report of Finland from ´93-´94 and the first ESN Book from 2003 was design by a Helsinki Student, the brother of the NR of Finland: “The instruction of the Board were to include the so-called Erasmus head from the logo of the Erasmus programme, but my broth-er would not allow such banal intrusions on his artistic freedom. So ESN got an avantgarde interpretation of the letters ‘ESN’ with no head.” During the years 1999 – 2001 there was much discussion about the logo / a new logo. There was a kind of two refur-bished of the Corporate Identity. First, there was a new slogan “ESN – Exchange your life” from Valentina de Mari
During the AGM IX in Graz, Austria, the word gained a new, international meaning: Pan-European Association Leading Local Organisations Making Erasmus Richer Inside. Also, Pallomeri has also been a new way of saying “hello” or “goodbye” in those days between those active in ESN. The official, ESN International Pallomeri logo comes from the ESN section at Åbo Akademi in Turku, Finland. It was originally designed to be a patch for the overalls that Finnish students traditionally wear. As other ESN-sections got interested in the logo, it was given to Erasmus Student Network for general use. Because the old logo was not so
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