action projects that require technical, technological, artistic and theoretical know-how. Aware of the reality and demands of contemporary societies, uniMAD understands the urgency of producing and making knowledge available. Such knowledge results from intersecting artistic and technological production and the discourse on these products with broader concerns, which we could refer to as an ecological attitude towards artistic and technological production and promotion. Research is a statement from the institution and its faculty members, both at national and international levels. To this end, it is urgent to stimulate commitment to the local culture and business fabric by involving researchers, promoters and policy makers and raising their awareness about research programs. Achieving some of its objectives will imply promoting an attitude of meticulous participation in the construction of technological and artistic knowledge, supporting policies that result in giving added value to artistic practices as processes of knowledge construction, being involved in the sustainable progress of interactive media and web-based systems, gradually increasing the number of projects and recognizing their added value through funding applications that will ensure their continuation.
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