vibes Consumer Banking Malaysia
• Issue 01/16 • August • 2016 • cbmycommedia@cimb.com • instagram: @cbmycommedia
FOR INTERNAL CIRCULATION ONLY
Highlights 1
Consumer Banking Malaysia Focus on 3C Casa, CX and Compliance, why is it so important
2
Group CEO, Tengku Dato’ Sri Zafrul Aziz visit to Kota Kinabalu, Sabah
3
New branch opening in Riverson, Kota Kinabalu and Gleneagles Ampang, Kuala Lumpur
4
CSO/CSR and SA convention in Penang and Kota Kinabalu, Sabah
What is Fintech ?
Financial technology companies are generally startups founded with the purpose of disrupting incumbent financial systems and corporations that rely less on software. Find out more inside
vibes Consumer Banking Malaysia
Note from the Chief Editor Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean quam tellus, elementum eu urna non, rutrum dapibus justo. Quisque ac magna nisi. Aenean commodo quam sagittis risus consectetur luctus. Mauris tincidunt dolor odio, a commodo turpis euismod non. Nullam mollis at nulla a luctus. Mauris in tristique felis. Vestibulum pulvinar turpis tortor, nec placerat enim aliquam sit amet. Cras a orci at ligula gravida mollis. Nam at magna vel urna rutrum placerat. Curabitur bibendum gravida lectus non dictum. Cras dapibus tellus erat, dapibus sodales lacus pellentesque eget. Nullam ut commodo turpis, sed facilisis arcu. Quisque est risus, gravida ut urna at, placerat commodo turpis. Maecenas lacus lectus, sagittis id purus non, interdum porttitor libero. Nunc mollis nulla libero, eget placerat metus dictum ut. Duis pretium eleifend tellus, a molestie tortor consectetur a. Sincerely Paul and Azmi
VIBES Editorial Board (VEB) Management Team Samir Gupta, CEO, Group Consumer Banking Azmi Mohd Yusof, Head of CSD Paul Wong, Head of CSBS
Vibes Editorial Board (VEB) Vibes Magazine CIMB Consumer Banking Malaysia Level 35 Menara Bumiputra Commerce, 58100 Kuala Lumpur, Malaysia. cbmy.communications@cimb.com Editor: Shazman Shahid (5463) Editorial Team: Harlimi Muhamad (3616) Hedwige Chan (1802) Anis Lam (3918) Photographers: Azam Ali (1431) Nadia Amri (5200) Partner Engagement & Media: Harlimi Muhamad (3616) Darmawan Azran (1684) Graphics Designer: Shazman Shahid (5463) Jimmy Malek (1896)
vibes Consumer Banking Malaysia
We have been talking about it, discussing about it, but what actually is Fintech ?
If you are within the financial services industry, you might already be familiar with the phrase, “fintech is going to eat banks for lunch”. Financial technology, also known as fintech, is a line of business based on using software to provide financial services. Fintech companies are generally startups founded with the purpose of disrupting incumbent financial systems and corporations that rely less on software. The term fintech can apply to any innovation in how people transact business, from the invention of money to double-entry bookkeeping.
Since the internet revolution and the mobile internet revolution, however, fintech has grown explosively, and now describes a broad variety of technological interventions into personal and commercial finance. In the first quarter of 2016, fintech investment in Asia rose 517% making it the second largest region worldwide for investment in fintech.
For Asian banks, the surge in interest is a double edged sword. In a survey conducted by PricewaterhouseCoopers, 81% of banking chief executives are concerned by the pace of technological change. Some are partnering and investing in fintech startups while others are trying to create internal innovation incubators.
Fintech’s impact is greatest in the retail consumer market with smartphones and e-commerce creating an environment ripe for innovation. Banks have been formulating different strategies on how to deal with the wave of fintech challengers. For many of the larger banks, that has meant investing, collaborating or partnering with those firms. Some banks have also started incubators in the hope of spurring innovation in-house. This new technology offers a chance for banks to serve clients more efficiently in greater numbers while also reducing costs. The challenge will be to stay ahead of their more nimble fintech rivals while meeting regulator demands and avoiding compromising customer safety.
CSD 2nd Quarter Review 2016 One date to remember would certainly be on 23 July 2016, a date where CSD yet again organized the annual Quarter 2 Review but now, with a delightful twist. It was held at Vivatel Hotel, KL attended by 600 people who were brimming with energy and enthusiasm. Under the new re-organization, CSD gets to experience first-hand the new and refreshing styles of leadership, varying from our newly appointed CEO of Consumer Bank, Mr. Samir Gupta, to Head of CSD, En. Nor Azmi Md Yusof and Head of CSBS, Mr. Paul Wong Chee Kin.
In the past, the gist of CSD quarterly convention would be on the sharing of Head of CSD on the previous quarter’s performance, continued with highlighting the key focus and initiatives to drive CSD further for the year. This will then be followed by more sharing sessions by notable speakers. However, this time around, the angles were shifted towards 3Cs; CASA, Compliance and Customer Experience, which summed up into our theme, 3Centric. As we are relying heavily on customer experience, the management decided to turn the event around and deliver positive customer experience to the participants thus, several elements of surprises were awaiting our unsuspecting participants. Excellent customer experience began as early as when participants checked in to their rooms. They were greeted warmly by the hotel staff and had their luggage carried to their rooms. Upon reaching their rooms, they were again surprised to find a token exclusively for them. As for selected participants who drove on the day itself, they were given jockey service and free car wash!
That’s not all, several cars were washed by our very own CEO of Consumer Bank, Samir Gupta, Head of CSD, Nor Azmi, and Head of CSBS, Paul Wong. These were all done during the event so as to ensure these remained as another pleasant surprise for our participants. Thank you notes were then placed on their dashboards to erase any doubts on their suddenly washed cars. But wait! These surprises did not end here and there were more where that came from. As the event went on, participants were given insights on the past quarter’s performance as well as the key focuses for this year.
The highlight of the event was that we had our VIPs, including Group CEO, Tengku Dato’ Sri Zafrul, Samir Gupta, Nor Azmi, Paul Wong, and CSD Heads I, II, and III, which are Freddie Acho Bian, Pn. Zabidah Osman and Albert Wong to serve lunch. They wore aprons and chef hats and stood in line to scoop out each dish for our hardworking colleagues. It was such a surprise for our colleagues that the first one
there literally forgot to grab a plate and just walked over and shook hands with each of them. She had to get back in line to be served lunch. The rest of the line followed by posing for photos with our VIPs and had small chats. When lunch was over and the participants returned to the hall, they were once again surprised by being handed cold towels for them to freshen up. It was a nice gesture for them after a long morning and it had them reenergized and focused. It was then followed by a short speech by our Group Compliance Head, Mr. Kwan Keen Yew and our beloved Chairman, Dato’ Sri Nazir Razak. A team building activity was also held to test their creativity by building a Lego car from scratch while adhering to the contest mechanics.
Apart from that, to spice up the event, the management gave out amazing prizes to 5 lucky winners, ranging from a FitBit Watch to a notebook. To close off the session on a good note, attendees who had to rush home were given pre-packed food to bring on the go while those who stayed were served a delicious meal. All in all, it was a memorable event that would surely be etched in the memories of the participants. This was a good change not only for the attendees but also for the management, as we could see the excitement in each of their faces. We hope to continue this new tradition for the following reviews and conventions, and to change the culture for the better along the way.
vibes Consumer Banking Malaysia
Sports
#teamCIMB Run Kota Kinabalu A team that runs together stays together. TeamCIMB in Sabah got together bright and early at the Tanjung Aru beach to go on a morning run. They arrived at the venue as early as 6 a.m. They received energy booster packs consisting of mineral water, a banana and biscuits to fuel them up for the run. Shortly after the arrival of Group CEO Tengku Dato’ Sri Zafrul, the participants warmed up with a dancercise session. Once everyone was ready, they assembled at the starting line and were flagged off by Head of CSD Nor Azmi Md Yusof. As they ran along the beautiful beach trail, the participants not only got to exercise and keep fit, they also had the opportunity to forge closer ties and get to know each other better. After completing a distance of 5km, they were greeted at the finishing line by Nor Azmi. Everyone then took group photos to commemorate the event. Breakfast packs were distributed before the session ended. Those present went back feeling recharged and energized after a morning well spent with colleagues and friends.
CIMB Fun Run Walk
Sports
As part of CIMB's Women Empowerment and Equality agenda, GHR hosted the inaugural CIMB Fun Run Walk in Taman Botani Putrajaya recently. A 600-strong #teamCIMB including Group CEO Tengku Dato’ Sri Zafrul, Group Chief People Officer Hamidah Naziadin, Group Head of Investment Banking & Private Banking Dato’ Kong Sooi Lin, CIMB Islamic CEO Mohd Rafe Mohamad Haneef, and Group Commercial Banking CEO Yong Jiunn Run came together to support a good cause for Women’s Aid Organisation (WAO). Before the run started, everyone warmed up with a ‘dancercise’ activity. The real fun began when they were flagged off and started to run or walk across a distance of 5km alongside colleagues and friends. Besides enjoying the beautiful day, participants had the opportunity to bond and make new friends.
Other activities the participants could do on that day included taking pictures at the photobooth and making hand prints on a banner made specially to commemorate the event. After the run ended, everyone gathered for a prize giving ceremony. The day ended on a high note with the presentation of the proceeds worth RM29,762 by Tengku Dato’ Sri Zafrul and Hamidah Naziadin to WAO representatives in aid of abused women, single mothers and their children.
vibes Consumer Banking Malaysia
Featured Branch Menara CIMB KL Sentral For the ďŹ rst issue of Vibes, we are happy to feature a branch that requires no introduction: Menara CIMB KL Sentral. Our team spoke to Aznita Sherein Mohd Karim, the branch manager. Following the many successes of the branch, she was selected to visit CIMB Cambodia in March 2016 for a sharing session with branch managers on her experiences and tips. Read on to ďŹ nd out more about the branch and their best practices.
1. Tell us about your history with CIMB. I have been with the bank since 2007, with close to 20 years of experience in banking. Before this, I was managing the Starhill Gallery branch. When Menara CIMB was opened on 31st March 2014, I was selected to run this branch and have been managing this branch ever since. 2. What are some of the notable successes of the branch? When the branch opened at the end of March 2014, we barely had 9 months to achieve our targets before the end of the year. We started from scratch, having only 30 Preferred customers, with
only one customer having above RM 1 million. We knocked on all the doors of the surrounding ofďŹ ces in KL Sentral and tried to get business. Among our biggest successes was when we managed to get 2 big companies to switch to CIMB for payroll accounts which are MRCB and Allianz. Members of our dedicated team even personally went to MRCB ofďŹ ces in other states to help with the setting up of accounts for their staff. They took this opportunity to cross-sell credit cards and ASB loans. They went the extra mile for our customers on their own initiative. Another huge accomplishment for us was when we received the PNB-ASNB Starz Award 2014 for Top
Branch for ASN 2 and Top Branch with the Highest Sales for ASNB Variables. Out of thousands of branches from different banks, we were number one in terms of sales with 43 million units sold. Internally, we were also the Best Preferred Branch of 2014. As a team, we managed to achieve all this within 9 months of our inception.
vibes Consumer Banking Malaysia