Irn campaign toolkit

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decision makers count on to prepare their decisions as they don‟t have the complete knowledge or overview. And of course you want them to be aware about the reality so that they take the right decision. You can also wrap it up in something nice like a brunch or, why not, a meeting where you bring someone else with you that is beneficial for them such as a researcher or a journalist. HOW TO MAKE THE CAMPAIGNING MEETING EFFECTIVE: 

The aim is to make them act and you have to show them what actions are possible. Make a proposal stating what needs to be done. “by voting this in the parliamentary next week…”, “by asking this question to the government…”, if your party takes this stand at the party congress…”.

Bring something to show them, results of something, statistics etc. Bring it also in printed format to hand over. Also bring information about the Campaign that highlights its European dimension as well as the work you do.

Give them something to remember you.

If you don‟t have anything interesting to show them, organise the meeting together with someone else as a researcher or another NGO. Like this, the decision maker feels he/she will get more information out of the meeting.

Tell them you will publicize the meeting on an international campaigning webpage to show the importance of their support.

PART 4 - CAMPAIGNING TARGETED MEDIA 4.1 Write expert articles Remember that you are an expert in this field. This makes your input valuable both to the media as well as to decision makers. In the daily press you cannot contribute directly but often in specialized media experts are welcomed to contribute with articles. This is especially so in online media where the space is not limited. In these specialized media you also have a much narrower readership that often include many decision makers. You might also ask blogs or shared blogs on the topic to include your article.

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