WHY TYPOGRAPHY MATTERS What is Typography? A text is a sequence of words. A text stays the same no matter how it’s rendered., but once it’s printed, typography comes into play.
Who is Typography for? Typography is for the benefit of the reader, not the writer, but Mmost of the time, writers become readers as well. The most important question here is what does my reader want?
Why Does Typography Matter? Typography matters because it helps conserve the most valuable resource you have as a writer—reader attention. Without the reader, the writing is useless; the reader is giving you a gift by reading, and that gift can be taken away easily at any minute. Good typography is a great tool to help keep the reader interested and invested.
What is Good Typography? Good typography reinforces the meaning of the text; it makes the text more effective. • Good typography is measured by how well it reinforces the meaning of the text, not by some abstract scale of merit. • For a given text, there are many typographic solutions that would be equally good. • Your ability to produce good typography depends on how well you understand the goals of your text.
Where Do the Rules Come From? Bad typography habits get passed along. There is no acad emic typography, nor legal typography, nor business typog raphy. There is only typography.
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