FRAMINGHAM IDENTITY SYSTEM
Framingham Identity System
Introduction 4
The Marks
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Typography & Color
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Mark Lockups
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Applications 32
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Introduction
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Framingham, Massachusetts was founded in 1700.
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It embraces variety seen in its arts, cultures, and people.
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It treasures its past
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INTRODUCTION11
and thrives in the present.
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Framingham is a place of pride.
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A set of marks was created to celebrate Framingham’s spirit.
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The Marks
Framingham is a thriving community with so many different places and parts. In order to create an effective identity for the town, a system of marks was created to suggest unity, but also variety. The marks are made up of smaller elements and motifs that allow for systemic expansion of this identity.
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Proud Cultured Caring Progressive Loved
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MAIN MARK
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THE FRAME The frame creates a stamp that Framingham can use as a seal of pride and approval.
“THE CENTRE” Built in 1926, called “The Centre” by the people. Their meetinghouse was located in the early center of town, open and equally convenient for all. Today, this area is one of the most historic in Framingham.
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COMMONS Common ground for all in Framingham and beyond. A center for cultural events and town festivities where all are welcome.
PATHWAY Represents the constant growth and change of Framingham’s community, and the main highways that pass through Framingham bringing people from all walks of life through the town.
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SECONDARY MARKS
Performing Arts Center
Callahan State Park
High School
Town Hall
Public Library
History Center
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Shopper’s World
Danforth Art Museum
Saxonville
Framingham State University
Nobscott Hill
Farmer’s Market
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GRID & ELEMENTS
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DOMES, HILLS
WINDOWS, WALLS, COLUMNS, PLANES
GRASS, WATER, TILE, TEXTURE
WINDOWS, OBJECTS, DOORS, ARCHITECTURAL DETAILS
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Typography & Color Galaxie Copernicus Galaxie Copernicus Bold Galaxie Copernicus Bold Italic Galaxie Copernicus Book
Sturdy, wide, and wonderfully quirky, Galaxie Copernicus embodies Framingham's eclectic nature and historic roots. It is approachable and flowing without being overly ornate. Use it for main headers and body text.
BRYANT BRYA N T B O L D Bryant Regular
Bryant is used for the type lockups alongside the town marks as well as secondary headers and captions where a smaller x-height than Copernicus is preferable. It is flexible and multitasking, giving contrast to Copernicus and maintaining the friendliness and approachability found in Framingham.
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#6F4A56 C50 M70 Y50 K28
#02445B C97 M67 Y44 K31
#DEB877 C13 M26 Y61 K0
#5C473F C52 M62 Y66 K41
#DEB877 C13 M26 Y61 K0
#EC8946 C4 M55 Y81 K0
Deep navy blue is the main color that should be used for Framingham’s brand materials. The accent colors should be used in photo treatments and support the main material color by providing contrast and vibrancy.
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Mark Lockups MARK ONLY
MARK & BANNER
MARK, BANNER, LABEL
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ALTERNATE TYPE LOCKUPS
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Applications
PERFORMING ARTS BROCHURE
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BUSINESS CARDS & STATIONARY
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MUG, ANNIVERSARY POSTER, SIGNAGE
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VARIOUS LOCATION-BASED POSTERS
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REUSABLE TOTE BAG & ANNUAL REPORT
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UNIVERSITY BANNERS, T SHIRTS, & WEBSITE HOMEPAGE
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