YOUR
impact IN 2014
GR EEN PEA CE
RT PO E R CANADA ANNUAL
thank you!
I know first-hand that being a Greenpeace supporter
us the independence we need to speak truth to power when others have been bullied into silence. THANK YOU.
sometimes requires a
We continue to see proof that our style of creative
thick skin and
confrontation captures people’s imaginations
the courage of
to envision a greener, more democratic future.
conviction. So,
As it becomes clear that Indigenous rights,
whether you’re
social justice, and environmental movements
with us as a donor,
are interconnected, we’ve also had to rally our
as a supporter signing and sharing a petition, or standing alongside us at
courage to transform our approaches and hold ourselves accountable.
the front of a pipeline demonstration, we’re so incredibly grateful and humbled to work with you.
We’ve valued your solidarity as we re-built
I hope you recognize the impact you have on our
bridges with Indigenous communities and learned
success as well as your courage in sticking with us,
to be better allies. We’ve also heard your calls
because we do.
for more positive, alternative visions of society. I’m excited to report that last fall we began a
Dr. Martin Luther King called his Nobel Prize “a
partnership to bring community-owned solar
profound recognition that nonviolence is the
power to First Nations communities in the heart
answer to the crucial political and moral question
of the tar sands.
of our time”—a validation that to overcome violence and oppression, we cannot resort to
We’ve begun to put people power at the heart
the same.. To the bottom of my heart, I believe
of our campaigning and we’ll continue to find
this. It’s been an adventure to watch from my
new and meaningful ways of listening to you and
vantage point to see your voice help propel us to
amplifying your voice on environmental issues
victories with LEGO, who broke its long-running
close to your heart.
partnership with Shell, or with Best Buy, who committed to a sustainable paper sourcing policy.
Life really does begin at the edge of our comfort zones. Forging the new means breaking away
The past decade has seen unprecedented
from the familiar. So, I hope you draw courage and
collusion between oil and state, environmental
inspiration from this look back on 2014 and will
de-regulation, and muzzling of dissent in Canada.
continue to see yourself in the journey ahead.
Progressive charities have been threatened with
the loss of their status. Science on climate change
In solidarity,
has been tucked away from public eyes. At this pivotal time for Canada, your contributions give
JOANNA KERR Executive Director, Greenpeace Canada
your impact BY THE NUMBERS
At Greenpeace our supporters are always at the heart
peaceful world. You have a huge impact on our shared
of everything we do and we stand beside and behind
success whether you’re a financial contributor, a volunteer
the communities we work with, striving for social and
contributing time and energy, or whether you’ve just
economic equity together. Building new connections and
started to take action online with us. At Greenpeace we
repairing our relationships with communities all over
believe that the struggle to preserve the future of our
Canada is a large and ongoing task. We are grateful to be
planet is not about us. It's about you. Your voice is behind
working with you to confront environmental destruction
our victories, and your support is our strength.
while creating and implementing solutions for a green and
BY THE NUMBERS
82,856
32,300
$ 68,956
153,331
FOLLOWERS ON TWITTER
FRIENDS ON FACEBOOK
PEOPLE GAVE A GIFT TO GPC
The Greenpeace movement stretches across Canada. Help grow it in your region! Ask your local friends and family to “like” us on Facebook and signup for updates at greenpeace.ca/me2
SIGNED PETITIONS
PROVINCE
COUNT OF PROVINCE
ALBERTA
2,330
BRITISH COLUMBIA
13,059
MANITOBA
906
NEW BRUNSWICK
193
NEWFOUNDLAND & LABRADOR
41
NOVA SCOTIA
525
NORTHWEST TERRITORIES
22
NUNAVUT
7
ONTARIO
19,716
OUTSIDE CANADA / UNKNOWN PRINCE EDWARD ISLAND
169
QUEBEC
31,299
SASKATCHEWAN
383
32
YUKON
45
TOTAL
68,727
your impact KEEPS ARCTIC OIL IN THE GROUND We kicked off 2014 with stories of courage, holding an event inspired by the recently-freed Arctic 30. Top Ten Stories of Courage You Have to Hear Before You Die , showcased stories of 10 prominent Canadians in TED-style talks (including Paul Ruzycki of the Arctic 30). We strengthened our solidarity with Indigenous communities by supporting Inuit and other Northerners at the forefront of climate change—including, for instance, making our campaigns accessible in Gwich’in and Inuktitut languages. We assisted the Nunavut community of Clyde River with a legal challenge against Canada’s National Energy Board, and their decision to allow marine-life-threatening seismic testing. Over 300,000 of you from around the world spoke out in solidarity with Clyde River. In June, we delivered a successful petition urging Stephen Harper to make Arctic protection a priority with a personal delivery to the Prime Minister’s Office in Ottawa on World Environment Day. The petition delivery was timed with the launch of new polling data that showed nearly 80 per cent of Canadians supported the idea of a sanctuary in the international waters surrounding the North Pole.
Later in summer, we brought Oscar winning actor Emma
earlier in the year. Results showed that nearly 3/4 of those
Thompson and her 15-year-old daughter Gaia Wise joined
surveyed in 30 countries, spanning 5 continents, believe
by Gemini-award winning Cree actor and Indigenous
that the Arctic Ocean should be free from oil drilling and
rights activist Michelle Thrush and her 14-year-old
heavy commercial industry. Volunteers and Greenpeace
daughter Imajyn on a ten day trip to the Norwegian Arctic.
campaigners recruited 1,000 influential signatories from
Eager to learn more about climate change impacts on
35 countries to the Arctic Declaration (including 106
the top of the world, our guests were inspired to share
signatories from Canada), and held face-to-face meetings
their experiences far and wide. The story was covered in
with the US, Russian, Norwegian, and Swedish embassies
O Magazine, through a three part series on APTN, and
(Canadians we were the only office admitted by the
garnered 270 million impressions on Twitter.
Russian Embassy). The Arctic Declaration was presented to UN Secretary-General Ban Ki-Moon and to Arctic
In 2014we made the Arctic a focal point for people-
Council Ministers from all 8 Arctic states. In addition, 6.5
powered campaigning with two campaigns. The first
million people have signed a Greenpeace petition to Save
successfully persuaded LEGO to break its promotional
the Arctic, including 100,000 Canadians.
partnership with Arctic villain Shell. A powerful video attracted 6 million views and inspired 560,000 people like you worldwide to send letters opposing the partnership to the company. The second campaign, “Act for Arctic�, was launched with the results of a global polling project led by GP Canada and inspired by our national poll from
GREENPEACE CANADA
APOLOGY TO INDIGENOUS PEOPLES In 1976 Greenpeace Canada began a campaign to expose and end the commercial hunting of marine mammals, in particular Canada’s commercial seal hunt. This campaign was very successful and later on defined the organization for many years. However the environmental organization failed to communicate clearly that the campaign was directed against the commercial hunting of seals and not the small-scale, subsistence hunting carried out by northern Indigenous and coastal peoples. This miscommunication had widespread consequences. The federal government often included small scale Indigenous hunts in their communications selectively addressing issues and manufacturing content that roped everyone into the same basket. However there is a big difference with Indigenous Peoples: they have a special relationship with the animals they hunt for food, clothing and cultural purposes. They only take what they need and honour the animals, land and ocean. Greenpeace respects and honours this Indigenous knowledge and those relationships. But the campaign took on a life of its own and became global. Many other organizations were involved — culminating in, among other things, the U.S. ban on seal products and the EU ban on products originating from whitecoats.
To be clear, Greenpeace’s campaign focused on the
To back up our words, we have drafted and adopted a
Canadian government’s ongoing mismanagement of the
policy, written in conjunction with First Nations, in support
species and on bringing an end to the commercial hunt.
of Indigenous rights to a subsistence lifestyle and the right
We acknowledge the role we played in the unforeseen
to sustainable development. The policy can be found
consequences of these bans and in 1985 we issued an
on our website and is extensive — covering land rights
apology for our role in this. Now we must go further.
claims, the UN declaration on Indigenous Peoples requiring free, prior and informed consent — and recognizes the
Like the corporations we campaign against, we too must
various forms of leadership in many First Nations, Inuit
be open to change and examining ourselves, our history,
and Métis communities. It also challenges the Canadian
and the impact our campaigns have had, and to constantly
government to respect Indigenous rights and support the
reassessing ourselves — not just by apologizing, but by
just settlement of outstanding aboriginal rights and title
humbly making amends and changing the way we work.
issues.
And we have a responsibility — not just as an organization that once campaigned against the commercial hunt,
You can read the full apology at
but also as conscious, socially responsible human
GREENPEACE.CA/APOLOGY
beings — to right wrongs, to actively stop the spread of misinformation, and to decolonize our thinking, our language and our approach.
your impact ENABLES US TO CHAMPION RENEWABLE ENERGY SOLUTIONS AND HALT THE EXPANSION OF DIRTY OIL
Thanks to you, Greenpeace Canada’s Climate & Energy
Greenpeace campaigner, Mike Hudema was named as a
team made significant progress in 2014:
key, influential person by Alberta Venture magazine, The Globe & Mail’s Report on Business, and the Edmonton
• Together we prevented a new super oil
Journal. We also drew media attention to climate and
tanker port from being built near beluga
solutions through: participation in the 5th and final Tar
whale habitat on the St. Lawrence River
Sands Healing Walk; an 8-community tour promoting solar energy; and a banner hanging on the oldest oil
• Our advocacy and media work forced
derrick in Alberta, all with the message that it’s time to
regulators to deny one tar sands project
transition to renewable energy.
approval and put 6 others on hold while
re-evaluating rules while drafting new
As part of this green energy campaign, we will work
rules to address air pollution in the
with First Nations in Alberta to install solar panels on a
community-based building in 2015. Finally, we walked in
Peace River region.
the People’s Climate March in New York City, which saw With the help of our supporters, we achieved significant
311,000 people take to the streets in New York, the largest
media penetration this year. Our exposé on TransCanada
climate change march in history, with over 2,600 solidarity
and Edelman’s fake grassroots (“astroturf”) and smear
events in 162 countries.
tactics damaged both companies’ social license to operate and reputations, as it was picked up by major media channels across Canada, the US and the UK. In addition,
your impact HELPS US SAVE THE OCEAN In 2014, we made a big commitment to promoting the creation of ocean sanctuaries (marine reserves) covering 40 per cent of our global oceans. We worked behind the scenes with major seafood retailers, pressuring them to make public commitments in support of marine reserves, while also seeking political support. We launched a marine reserves website, with a special version and corresponding newsletter for industry and retailers. A petition calling on world leaders to support marine sanctuaries in 2015 was also launched. Our 5th supermarket ranking was released in July with Safeway topping the ranks with a green rating. Marine reserves were also the main focus of this ranking and polling on public support for marine reserves creation was conducted in the lead-up and released with the ranking. Walmart released new policies with stronger language around tuna, marine reserves and farmed salmon. And, Loblaw and Sobeys—the two biggest retailers—have begun drafting marine reserves section of their sustainable sourcing policies.
We also released the Sustainable Canned Tuna Guide
videos, other unethical practices, and how the company
App in August, a tool for consumers to see which canned
can become a market leader by becoming more fish-
tuna products are better than others, and it also helps
friendly. This work has been, and will now increasingly be,
pressure key brands by highlighting leaders and laggards
supported by Greenpeace US, which is targeting Clover
among both the previously ranked and many other
Leaf parent company, Bumble Bee.
unranked brands. Both the app and supermarket ranking helped secure vows by two retailers to introduce new ocean-friendly products in 2015. The tuna company Clover Leaf remained our main target in 2014. We thank all our supporters who signed the petition asking company employees to urge their leadership to act. This petition was followed up with a 3-part direct communication at their headquarters in Markham, Ontario. Images and the blog were shared widely through social media. We also directed web content at employees depicting shocking bycatch
your impact PROTECTS ANCIENT FORESTS
Just before the end of the year, at the height of the
We are mobilizing our supports to call on Resolute to
shopping season, we launched a campaign urging
reform its unsustainable forestry practices. We would
electronic retail giant Best Buy to clean up its act and
like to thank all of you (more than 61,000) who signed a
ensure the roughly 100 million pounds of paper the
declaration in 2014 via our #StandforForests campaign,
company uses every year to make disposable flyers does
asking Resolute to change course.
not come from destructive sources. In less than two weeks, more than 60,000 of you took action through
We have also continued to support First Nations allies. In
social media or in-person. Thank you. The momentum
partnership with the Cree community in the Broadback
of the campaign led Best Buy to commit to a greener
River region, we took journalists on an expedition to learn
procurement policy, supporting suppliers in Canada’s
more about the impact of logging on their traditional
Boreal that are genuinely committed to sustainable
territories and a Cree proposal for a massive protected
operations. For Best Buy, this meant shifting business
area to protect their remaining lands.
away from Resolute Forest Products and insisting on Forest Stewardship Council (FSC) certified paper.
Major national media penetration also helped pressure the BC government into prioritizing the completion
Throughout 2014, we stood our ground against Canada’s
of the Great Bear Rainforest Agreements in 2015. The
largest logging company Resolute Forest Products, which
media coverage was partially based on mobilization
is continuing its meritless lawsuit against Greenpeace
of BC residents and an unprecedented joint letter
and two of our campaigners. In September, we publicly
to government from First Nations, forest products
filed our Statement of Defense and we also focused
companies and environmental NGOs.
on supporting strong anti-SLAPP legislation in Ontario.
your impact MEANS A SUSTAINABLE AND PEACEFUL FUTURE FOR GENERATIONS TO COME…
I feel I have known Greenpeace my whole life. I love their creativity, courage and focus on a clean, just and renewable planet and future. In addition to the actions we see in the media, they also engage and work with corporations, governments and other civil society organizations to build a strong base for real transformation. They are a smart and effective force for change. Putting Greenpeace in my will is my gift to future generations who will inhabit this planet. I am proud to stand with Greenpeace. By leaving a legacy to Greenpeace, you can continue to be an advocate for the planet that future generations will inherit. Greenpeace will never give up and will continue making positive change for our environment.
We want to celebrate our new legacy supporters and thank them for investing in our future
Joanna Kerr
Mr. Ralph Bruce
Ellen Sprenger
Sean Marenger
Rochelle and Jim Orson
Joy Jeffries
Mary Ambrose
Rita and Charlie Callaghan
BALANCE SHEET FOR THE YEAR ENDED DECEMBER 31, 2014 Greenpeace Canada excerpts from audited financial statements. Full audited financial statements available upon request.
DECEMBER 31
2014
2013
Cash and marketable securities
$1,667,930
$2,112,678
Accounts receivable
$5,678
$6,512
Receivable due from Stichting Greenpeace Council
$2,386
$136,337
Receivable from other Greenpeace organizations
$54,184
$72,785
Prepaid expenses and inventory
$79,157
$227,172
TOTAL CURRENT ASSETS
$1,809,335
$2,555,484
FIXED ASSETS
$488,778
$650,835
TOTAL ASSETS
$2,298,113
$3,206,319
Bank overdraft
$68,941
$ -------
Accounts payable and accrued liabilities
$471,608
$392,083
Payroll and government remittance payable
$810
$728
Payable to other Greenpeace organizations
$3,800
$14,124
Unexpended campaign funds
$-------
$176,356
$545,159
$583,291
Invested in fixed assets
$488,778
$650,835
Unrestricted net assets
$1,264,176
$1,972,193
TOTAL NET ASSETS
$1,752,954
$2,623,028
TOTAL LIABILITIES AND NET ASSETS
$2,298,113
$3,206,319
ASSETS
CURRENT ASSETS
LIABILITIES AND NET ASSETS CURRENT LIABILITIES
TOTAL CURRENT LIABILITIES NET ASSETS
STATEMENT OF OPERATIONS AND CHANGES IN NET ASSETS FOR THE YEAR ENDED DECEMBER 31, 2013 Greenpeace Canada excerpts from audited financial statements. Full audited financial statements available upon request.
2014
2013
Donor contributions
$10,145,376
$10,128,743
Bequests
$390,882
$467,657
Contributions from Stichting Greenpeace Council
$948,513
$699,453
Campaign grants
$540,414
$521,755
Investment income
$23,749
$31,863
$12,048,934
$11,849,471
Oceans
$454,041
$405,487
Forests
$1,462,314
$1,050,046
Polar
$781,636
$ ---------
Climate Change & Energy
$1,459,417
$2,034,929
Contributions to international campaigns
$2,492,000
$2,171,000
Support services to Stichting Greenpeace Council
$714,083
$577,522
Public outreach and education
$1,506,665
$1,515,892
$8,870,156
$7,754,876
Finance and administration costs
$1,003,763
$969,551
Fundraising costs
$3,045,089
$3,059,384
TOTAL EXPENSES
$12,919,008
$11,783,811
EXCESS OF REVENUE OVER EXPENSES (EXPENSES OVER REVENUE) FOR THE YEAR
($870,074)
$65,660
Net assets, beginning of year
$2,623,028
$2,557,368
NET ASSETS, END OF YEAR
$1,752,954
$2,623,028
REVENUE
TOTAL REVENUE EXPENSES CAMPAIGN EXPENSES
TOTAL CAMPAIGN EXPENSES
ACE CANADA Breakdown 2012
SPENDING BREAKDOWN 2014 In order to remain independent, Greenpeace does not solicit government or corporate funding. We depend on individual supporters like you to give us the support we need to
in independent, Greenpeace does not solicit government or protect the planet from environmental degradation. ng. We depend on individual supporters like you to give us the d to protect the planet from environmental degradation.
8,8
70,
156
89
$3,045,0 Administration: 8% Fundraising: 24% Campaigns: 68%
tal Operating Expenses: $12,919,008
3
,76
03
1,0 TOTAL OPERATING EXPENSES:
$12,919,008
OUR BOARD MEMBERS
SUE BIRGE Board Chair FRANS BLOM Board Member GLEN BROWN Board Member MERIKO KUBOTA Board Member BRIGID ROWAN Board Member JAMES SULLIVAN Board Member BEV THORPE Board Member KIMBERLY YETMAN DAWSON Board Member
Greenpeace is an independent, campaigning organisation which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future.
Greenpeace Canada 33 Cecil Street, Toronto, Ontario, M5T 1N1 1.800.320.7183 greenpeace.ca