Results Executive Summary
Audit Results for honibe.com 3 B A F D C B Overview SEO Check On-Page SEO Links Usability Performance Social The scorecard grades xxxx.com from A to F in order to showcase a simple and quick understanding that A is good performance and F is bad performance.
SEO
SEO On-Page is Good
Title Tag
AThe page is mostly optimized for On-Page SEO performance. On-Page SEO is important to ensure Search Engines can understand the content appropriately and help it rank for relevant keywords. We need to improve web page by ensuring HTML Tag Content is completed correctly and text content is well aligned with chosen keywords.
Title tag with optimal length (between 10 – 70 characters)
Subscribe to xxxx® Vitamins and Lozenges | Honey For xxxxx®
Length: 62
Meta Description Tag
Meta description with optimal length (between 70 and 320 characters). Xxxxx delivers honey to you in convenient products that contribute to your health and wellness in a way that only honey can: purely, naturally, effectively and with the fewest ingredients possible.
Length : 198
Language
The page is using the lang attribute.
Declared: English
5
H1
6
– H6 Header Tag Usage The page is using H1 tag appropriately. The page is making use multiple levels of Header Tags. Header Tag Frequency H2 4 H3 4 H4 0 H5 0 H6 3
RANKINGS
8 37 Page authority, in search engine optimization (SEO), is the value a search engine assigns a Web page. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent. Page Authority 38 Domain Authority is the prediction of how the overall search engine ranking success of a given domain is measured. Domain Authority Top Ranking Keywords Keyword Estimated Traffic Country Position Total Searches Xxxxx 231 Canada 1 1,000 Melatonin gummy 231 USA 66 110,000 Honey 217 Canada 61 110,000 Honeypop 70 Canada 3 720 Xxxxx lozenges 60 Canada 1 260 Xxxxx xxxx 51 Canada 1 170 The Ranking Keywords table will show how many keywords xxxxx domain is ranking for within those coveted Top-Ranking Positions, along with Page Authority and Domain Authority.
Keyword Consistency
The page's main keywords are not distributed well across the important HTML tags. The page content should be focused on keywords we would like to rank for. Ideally these keywords should also be distributed across tags such as the title, meta and header tags.
Amount Content
Xxxxxx page has a low volume of text content which search engines can interpret as 'thin content’. Word Count: 357. It has been well researched that higher text content volumes are related to better ranking ability in general.
Images Alt Attributes
Xxxxx has images on the page that are missing Alt attributes. There have been found 43 images on the page and 29 of them are missing the attribute.
Alt attributes are an often overlooked and simple way to signal to Search Engines what an image is about, and help it rank in image search results.
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LINKS
11 Backlinks or Inbound Links Number of external pages linking to the website. Two or more links from the same page on a website are counted as one link. Inbound links = 9.1k On-Page Link Structure There are 211 total links. 12% of the links are external links and are sending authority to other sites. 0% of the links are no follow links, meaning authority is not being passed to those destination pages. Friendly Links Some of the link URLs do not appear friendly to humans or search engines. Line Link Underscores Parameters Symbols File Names Path Depth Length 980 https://xxxxx.com/products/apple-cider-vinegar-1? variant=40170388029476 √ X √ √ √ √ 1578 https://xxxxx.com/blogs/bee-blog/honibe%C2%AEhosts-2nd-annual-free-flower-giveaway-in-xxxxx-xxxxon-saturday-june-25th-2022 √ √ X √ √ X
Broken Links
They are links from a page on our site to another page that has moved or no longer exists. Broken Links can reduce the site's search engine rankings and decrease the quality of our visitors' experience.
Total broken links = 133 https://www.siteliner.com/xxxxx.com?siteliner=site-broken&siteliner-sort=broken&siteliner-from=1&siteliner-message=
Duplicate Content
List of duplicate content: https://www.siteliner.com/xxxxx.com?siteliner=site-duplicate&siteliner-sort=match_words&siteliner-from=1&sitelinermessage=
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USABILITY
Legible Font Sizes
Tap Target Sizing
Desktop 14 48 Lab Data Value Results Speed index 4.5 s X Time to interactive 7 s X Total blocking time 0.72 s X
There is some text on your page that is small and may not be legible enough for users.
Some of the links or buttons on the page may be too small for a user to easily tap on a touchscreen.
Use of Mobile Viewports
The
Google's PageSpeed Insights - Mobile
15 Mobile & Tablet 16 Lab Data Value Results Speed index 20.2 s X Time to interactive 34.7 s X Total blocking time 0.008 s X
page specifies a viewport matching the device's size, allowing it to render appropriately across devices.
The page is scoring poorly on their Mobile PageSpeed Insights evaluation. Google has indicated that the performance of a webpage is becoming more important from a user and subsequently ranking perspective.
PERFORMANCE
17 Page Speed Info Your page's server response time is reasonably low which is good for load speed and user experience. Page Size Info The page's file size is quite large (20 MB) which, regardless of other optimizations, can reduce load speed and impact user experience. A general rule is to keep your page under 5MB in total file size. Value Server Response 0. 1 s √ Al Page Content Loaded 4.2 s √ All Page Scripts Complete 9.5 s √
SOCIAL
Social Integrations
Links Previews Don’t Work or Look Bad on Social Media
The information that a link displays on social media is known as meta-data. It’s typically the same information Google sees too, in regard to the page title and page description. Social media also adds a thumbnail preview. Taking advantage of this thumbnail image is important because it makes a link far more engaging.
19 Facebook Twitter Instagram YouTube LinkedIn √ X √ √ X
RECOMMENDATIONS
SEO Strategies & Tactics
SEO STRATEGIES – Increase Domain and Page Authority
One of the most crucial issues of the xxxxx website is the low value of Domain Authority (38) and Page Authority.
SEO TACTICS
1. Increase the linking root domains. In a previous slide, we mentioned xxxxx.com counted more than 9,000 Inbound links. Even though this number is positive for SEO purposes, they are not unique backlinks that the website has earned. Earning a few links from different websites will boost the ranking more than earning many links from the same external website.
2. The number of unique that are pointing back to xxxx.com are important, but also the quality of those links. Quality tends to beat quantity, which means that one good external link is better to have that two low-quality links.
3. Connection to trusted websites. For example, trusted websites are edu. or gov. sites.
4. Make URLs as readable as possible by reducing length, file names, code strings and special characters. Adjust those links that are not URL friendly.
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SEO Strategies & Tactics
STRATEGIES -
outsourced
a large number of other
content
TACTICS
22 The site’s content should be unique, specific and high-quality. It should not be mass-produced or
on
sites. The
should be created primarily to give visitors a good user experience, not only to rank well in search engines.
SEO
Improve Website Content SEO
1. Optimize current website keywords and improve their distribution across the important HTML tags (title, meta and header tags). Each page content should be focused on keywords in order to get a better ranking. 2. Increase number of words in some pages because higher text content volumes are related to better ranking ability in general. 3. Fix the 133 broken links and provide the appropriate link. 4. Check and fix duplicate content. 5. Create new content like blogs, add new resources, and new pages.
23 Usability is important to maximize the available audience and minimize user bounce rates (which can indirectly affect the search engine rankings). SEO Strategies & Tactics SEO STRATEGIES - Improve Usability and Performance SEO TACTICS 1. Reduce unused JavaScript 2. Eliminate render-blocking resources 3. Serve images in next-gen formats 4. Reduce unused CSS 5. Properly size images 6. Enable text compression 7. Add Alt image attributes from those images that are missing them 8. Optimize website file size that improves load speed and impact user experience
Strategies & Tactics
Social activity is important for customer communication, brand awareness and as a marketing channel to bring more visitors to the website. It is crucial to have all of the profiles listed on the page for visibility, and work to build a following on those networks.
TACTICS
1.
2.
the posts the web’s metadata needs to be set up properly
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SEO
SEO STRATEGIES - Make a Strong Social Presence SEO
Add Twitter and LinkedIn buttons to the site
In order to fix social media link preview and display images on