to cover the “free shipping.” You do not want to lose money on this promotion. However, this will only work if it is a new product that you have not previously advertised on your website. If you have this product on the website for $24.99 and suddenly you are sending out a video that it is now “marked down” to $29.99 including free shipping, your customers will feel cheated and you will lose your credibility. This method only works with overstock that you cannot move or a brand new product that has not yet been advertised. So you make your video and put it on your website. Is that good enough? No. You want to make sure that you send your video to all of your customers through e-mail, particularly those who have purchased the product in the past. E-mail is free advertising, it doesn’t get any better than that. You can also advertise your product on You Tube or other free avenues. This is not going to cost you a dime and may generate much income, as well as rid you of some products that you are dying to get rid of. Another way to use video to market your product would be if you had a restaurant of some sort. Again, you advertise a “special” on your site that will be good on only a particularly day. For example, on Tuesdays during this month, pizza will be 20 percent off. Restaurants often get business through word of mouth, but if one person sees the ad, they will tell others. Be prepared for an onslaught of customers on Tuesdays and make sure you have plenty of ingredients to make a lot of pizza.
If you sell strictly over the internet, you should have a database of all of your customer’s e-mails. If you have not done this, begin doing so immediately. You can easily send them a video advertisement each time