& PRESENT THE
CHRISTIAN & GOSPEL MUSIC 2 0 1 5
I N D U S T R Y
The Sound of Impact
O V E R V I E W
2
REACH
INTRODUCTION The Christian & Gospel music industry is impacting millions of Americans every day! The message of hope and freedom that our artists share continues to serve as the soundtrack to lives around the world. Today’s generation of Christian artists are leading the genre into exciting new heights in touring, television and partnership with the corporate community. The Christian & Gospel Music Industry Overview highlights the Influence, Impact and Opportunity presented by Christian music: REACH See for yourself how vast
MEET THE CHRISTIAN MUSIC ENTHUSIAST
47% MALE
53% FEMALE
the reach of this platform is
INFLUENCE Get an idea of
the staggering reach and scope represented by today’s Christian music genre
IMPACT More than entertainers,
today’s generation of Christian music artists are ambassadors of hope
of Americans are Christians
OPPORTUNITY Affluent, socially
conscious and extremely loyal, the Christian music fan base is the ideal partner for today’s leading corporations
Jackie Patillo, President, Gospel Music Association
Greg Bays, Sr., Chairman, Christian Music Trade Association
68%
of Americans listened to Christian & Gospel Music in the last month (220 Million people)
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SPOTLIGHT ON CHRISTIAN TEENS Christian Teens are avid music lovers who display genuine commitment to their faith and loyalty to the people and brands they believe in.
MUSIC CONSUMPTION CHANNELS Paid Streaming Service 18%
MUSIC LISTENING TIME
Vinyl Records 12%
Overall Daily Listening Breakout
AM/FM Radio
Satellite Radio
83%
25%
Lyric Videos 45%
Free Streaming Service 71%
CDs
55%
Music Videos Digital Download
65%
63%
3-5 Hours
40%
6-8 Hours
19%
1-2 Hours
14%
9 - 11 Hours
13%
16+ Hours
10%
12 - 15 Hours
4%
DIGITAL NATIVES; SOCIAL MEDIA INFLUENCERS Social Media Usage
vine
21%
35%
Snapchat
55%
68%
66%
48%
Google+
23%
Tumblr
17%
INFLUENCE
4
2015 CHART TOPPERS TOP-SELLING CHRISTIAN ALBUMS 1
2
Lauren Daigle How Can It Be
3
Chris Tomlin Love Ran Red
4
5
TobyMac This Is Not A Test
Casting Crowns Thrive
Third Day Lead Us Back
TOP-SELLING GOSPEL ALBUMS 1
2
Various Artists WOW Gospel 2015
3
4
Anthony Brown & Group Therapy Everyday Jesus
Kirk Franklin Losing My Religion
5
Tasha Cobbs One Place Live (Live)
TOTAL: 18,427,700 Albums Sold with Track Equivalent Albums (10 digital track downloads = 1 album sale)
Tamela Mann Best Days Date range: 1/1/2015 - 12/31/2015
TOP-SELLING DIGITAL TRACKS
TOP GOSPEL SONGS AT RADIO
TOP CHRISTIAN SONGS AT RADIO
RANK - ARTIST - SONG
RANK - ARTIST - SONG
RANK - ARTIST - SONG
1
Hillsong UNITED - Oceans (Where Feet May Fail)
1
Jason Nelson - I Am
1
Third Day - Soul On Fire
2
NEEDTOBREATHE - Brother ft / Gavin DeGraw
2
Charles Jenkins & - War Fellowship Chicago
2
Matt Maher - Because He Lives (Amen)
3
Lauren Daigle - How Can It Be
3
Casey J - Fill Me Up
3
MercyMe - Greater
4
Hillsong UNITED - Touch The Sky
4
Tasha Cobbs - For Your Glory
4
for KING & COUNTRY - Shoulders
5
Francesca Battistelli - Holy Spirit
5
Fred Hammond - I Will Trust
5
Francesca Battistelli - Holy Spirit
6
Third Day - Soul On Fire
6
Brian Courtney - Worth Fighting Wilson For
6
Big Daddy Weave - Overwhelmed
7
MercyMe - Flawless
7
Ricky Dillard & New G - Amazing
7
Hawk Nelson - Drops In The Ocean
8
MercyMe - Greater
8
Marvin Sapp - Yes You Can
8
Jeremy Camp - He Knows
9
Newsboys - God’s Not Dead (Like A Lion)
9
Tamela Mann - This Place
9
MercyMe - Flawless Francesca - He Knows My Name Battistelli
10 Crowder - Come As You Are
10 Smokie Norful - No Greater Love
10
TOTAL: 27,837,000 Digital Tracks Sold
© 2015 Mediabase Research
© 2015 Mediabase Research
5
TOP 10 MARKETS 8 3
6 1
5 9
10
2
4
7
1
Los Angeles, CA
6
Chicago, IL
2
Dallas-Ft. Worth, TX
7
Houston, TX
3
New York, NY
8
Philadelphia, PA
4
Atlanta, GA
9
Phoenix, AZ
5
Washington, D.C.
10
Nashville, TN
SOCIAL MEDIA TWITTER FOLLOWERS
FACEBOOK FANS 14,827,418
Tercer Cielo
881,358
9,060,942
Thalles Roberto
1,282,224
10,600,874
Juan Luis Guerra
6,412,794
9,040,548
Alex Campos
1,018,443
7,538,189
Marcos Witt
1,021,744
7,474,169
Lilly Goodman
653,824
7,474,044
Hillsong United
1,080,376
5,904,010
Ricardo Montaner
7,518,817
5,904,063
Skillet
518,541
5,876,454
Casting Crowns
520,858
5,279,178
Don Moen
165,838
5,203,181
Marcela Gandara
662,667
4,628,618
Hillsong Worship
432,752
5,561,160
Mary Mary
555,560
4,461,766
TobyMac
577,842
4,621,086
Chris Tomlin
906,622
4,461,641
Daniel Calveti
428,076
4,156,245
Kirk Franklin
4,073,678
David and Tamela Mann
118,660
3,806,284
Yolanda Adams
375,911
3,212,612
Jeremy Camp
500,441
3,269,716
Flyleaf
112,648
3,071,561
Marvin Sapp
483,481
2,835,416
Jesus Culture
550,439
2,715,928
Switchfoot
405,867
2,567,067
Michael W. Smith
539,586
2,504,343
Third Day
366,863
2,458,975
Lecrae
2,435,844
Kari Jobe
641,695
2,399,210
Newsboys
331,864
1,104,647
1,076,207
As of 5/3/16
OPPORTUNITY
WINTER JAM TAKES THE LEAD PEPSI PARTNERS WITH AMERICA’S #1 TOUR, WINTER JAM
NewSong’s Winter Jam 2015 Tour Spectacular shattered attendance records this year with nearly 600,000 people at a total of 47 shows across the country. It ranked as one of America’s top tours and Christian music’s #1 tour in the world for the first quarter of 2015! First quarter attendance surpassed such tours as Fleetwood Mac, Maroon 5 and Miranda Lambert, among others, according to Pollstar’s 2015 First Quarter Year To Date Worldwide Ticket Sales Top 100 Tours chart. Winter Jam 2015 was headlined by GRAMMY®-nominated Platinum-selling rockers Skillet, along with Jeremy Camp, Francesca Battistelli, Building 429, for KING & COUNTRY, Family Force 5 and others! Past headliners have included TobyMac, Hillsong United, for KING & COUNTRY and Matthew West. Winter Jam was promoted by Premier Productions and presented by Holt International. Corporate sponsors included Pepsi and others.
WINTER JAM
FOO FIGHTERS
FLEETWOOD MAC
MAROON 5
ERIC CHURCH
245,706
270,653
336,914
386,496
531,898
tickets sold
Winter Jam, an annual tour featuring top names in Christian music, has outpaced other top-name tours for the fifth consecutive year.
591,500
6
MIRANDA LAMBERT
Source: Pollstar’s First Quarter Year-to-Date Worldwide Ticket Sales chart. All figures are for tickets sold worldwide as reported to POLLSTAR for shows played between 1/1/15 and 3/31/15.
GOOD NEWS IN THE BOARDROOM MCDONALD’S CONTINUES INSPIRATION CELEBRATION
The ninth annual McDonald’s Inspiration Celebration Tour, sponsored by Dr. Pepper, electrified audiences in 15 cities with a diverse and stellar lineup of gospel talent including Yolanda Adams, Dorinda Clark-Cole, Donald Lawrence, DeWayne Woods, Tasha Page-Lockhart and Ricky Dillard. The free concerts connect one of the world’s most loved brands with communities around the country and raise much-needed funds for Ronald McDonald House Charities. Donations raised in 2015 exceeded $164,353.
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ALLSTATE TITLE SPONSOR FOR MAJOR EVENTS
Allstate returned in its role as title sponsor of the 17th annual Allstate GospelFest along with Proctor and Gamble. The annual concert event took place in Chicago this year and draws thousands. The event is taped and syndicated across the country. Tom Joyner, host of the nationally syndicated “Tom Joyner Morning Show,” along with Allstate Insurance Company celebrated family, fun and excitement Labor Day weekend with the 2015 Allstate Tom Joyner Family Reunion. The family event attracted over 20,000 people and featured a stellar lineup of today’s hottest entertainers including Kirk Franklin, cast members from Black-ish, Good Times and Living Single, basketball legend Dominique Wilkins and the daughters of the late longtime ESPN anchor Stuart Scott. “The Allstate Tom Joyner Family Reunion creates an atmosphere of one true family that celebrates people and what we love,” says Tom Joyner, whose radio show airs in markets all over the country. “Allstate continues the long-standing partnership with Tom Joyner as a sponsor of this year’s Allstate Tom Joyner Family Reunion,” said Cheryl Harris, senior vice president at Allstate. She went on to say, “We’re excited for this year’s event which continues the tradition of bringing families together to celebrate the Labor Day weekend, and enjoy the many positive activities available for all ages.” KIRK FRANKLIN LEVERAGES BRANDING POWER
Kirk Franklin is one of the biggest names in Christian & Gospel music. His crossover approach has made him one of the most commercially successful Gospel artists ever! Franklin partners with major brands such as Live Nation to present events and SiriusXM to present his Gospel Channel, “Kirk Franklin Praise.” At the end of 2015 Franklin announced his groundbreaking tour in conjunction with Live Nation, 20 Years in One Night. The tour was retrospective to his impressive 20 year body of work that has garnered him nine GRAMMY® Awards, forty Stellar Awards and sixteen GMA Dove Awards. The tour was met with so much enthusiasm and success they extended it for a second leg. NASCAR & K-LOVE
K-LOVE is a listener supported music station that broadcasts on over 450 signals across 47 states. The popular network is also host of the K-LOVE Fan Awards and joins Thrivent Financial as a 7th year sponsor to NASCAR Sprint Cup Series driver, Michael McDowell. CRACKER BARREL & MICHAEL W. SMITH TEAM UP AGAIN
Cracker Barrel Old Country Store continued their successful partnership with Michael W. Smith’s nationwide 2015 Christmas tour, which hit over 12 markets during the holiday season. Smith’s long-time friend and fellow GRAMMY® Award winner Amy Grant co-billed the tour in select cities. Complemented by a full orchestra, the show featured favorites from Smith’s latest Christmas release which included an all-star lineup of guests including Vince Gill, Lady Antebellum, Little Big Town, Martina McBride, Amy Grant, Carrie Underwood, Jennifer Nettles, Bono and Michael McDonald.
600+ radio stations in the country program exclusively Christian & Gospel music, reaching an estimated 32 million listeners each week.
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IMPACT
WIDESPREAD INFLUENCE & IMPACT group from Atlanta has Christian roots and has become a fan favorite at MTV.com with their fun brand of music.
85,000+ GATHER FOR FAMILY EVENT
T.D. Jakes’ MegaFest last year brought more than 85,000 people to Dallas for a three-day festival of faith-based music and inspirational entertainment including a film festival. The multi-day event is about more than just religion and includes topics of education, health and entertainment for the family. Oprah Winfrey has been a previous session speaker and corporate sponsors have included McDonald’s, Wells Fargo, The Coca-Cola Company, BlueCross Blueshield Texas, Prudential and Starbucks to name a few. Since its launch in 2004, MegaFest has grown to be one of the largest faith-based festivals in the United States and is estimated to have reached over one million people worldwide. MegaFest 2017 will be held from June 28 - July 1, 2017 in Dallas again.
MACY’S SNATCHES UP MERCYME & CECE WINANS
MERCYME
ARTISTS HIT ATTENDANCE MILESTONES
CHRIS TOMLIN
GRAMMY® and Billboard Music Award winner Chris Tomlin saw his longtime vision come to life as more than 35,000 people came together for Worship Night in America events, selling out NYC’s Madison Square Garden, Denver’s Red Rocks Amphitheater, and Sacramento’s Sleep Train Arena. GRAMMY® Award winning band Casting Crowns performed a sold out show at New York’s famed Carnegie Hall during their tour Until The Whole World Hears, following their fifth album to achieve Platinum status. FAMILY FORCE 5 POISED TO REACH OVER 500,000 WITH VANS’ WARPED TOUR
Family Force 5 will again be hitting the mainstage during the massive Vans’ Warped Tour which will reach more than 500,000 people this year. The genre defying family
CECE WINANS
GRAMMY®-nominated, multiple American Music Award and Dove Award winners MercyMe appeared on the 89th Annual Macy’s Thanksgiving Day Parade, live from New York City on NBC. With over 3.5 million spectators along the route and 50 million tuning in, MercyMe joined such notable talent as Mariah Carey, Cirque du Soleil, Pat Benatar and more for one of America’s favorite holiday traditions. Just prior to heading to NYC, MercyMe performed during Macy’s Annual Great Tree Lighting in Atlanta at Macy’s Buckhead Lenox Store before a crowd of nearly 45,000. The event was broadcast live on WSB Atlanta (ABC) and replayed over the course of the holiday weekend. GRAMMY® Award winning gospel artist CeCe Winans performed “My Country ‘tis of Thee” as part of the Macy’s 4th of July Fireworks spectacular, Brave. Also joining her at the 39th annual celebration was six-time chart-topping country star Rodney Atkins, the U.S. Air Force Band and renowned artists Emilio and Gloria Estefan. Spectators coast-to-coast caught the action by tuning into NBC’s two-hour national broadcast of the event. PEPSI EXECUTES INNOVATIVE PROMOTION AT K-LOVE FAN AWARDS
For the third year, Pepsi partnered with the 2015 K-LOVE Fan Awards to present the fan-favorite Pepsi MidAmerica Artist Can Series. Fans had the opportunity to choose which of their favorite artists would appear on the cover of three million 7UP
93%
of African Americans listened to Gospel radio last year — that’s more than 42 million people!
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BIG DADDY WEAVE
cans. In the end Big Daddy Weave topped Royal Tailor, OBB and Dan Bremnes. Pepsi MidAmerica President Lee Crisp commented, “...I am thrilled to once again share these unique artists with our consumers. I look forward to the impact these cans and the message they carry will have in the market.”
ERICA CAMPBELL
DISNEY & UNIVERSAL STUDIOS HOST CHRISTIAN MUSIC FANS
NIGHT OF JOY
Each year fans have enjoyed rides, concerts, food and great Christian music at Disney’s annual Night of Joy which has brought the sweet sounds of Christian music to the Magic Kingdom since 1983! This year the event is expanding and concerts will be hosted in great indoor and outdoor venues at ESPN Wide World of
GRAMMY® Award winner Erica Campbell joined Rev. Jesse Jackson, Google executives and business and technology professionals as part of The Rainbow PUSH Coalition partnership with Google at a forum at Google headquarters. The forum was part of an ongoing program designed to identify ways to open access and create pathways for people of color into the technology industry. IMPACT IN PRINT
LECRAE & JUSTIN FORSETT
GRAMMY® Award-winning Houstonborn rapper Lecrae was featured in ESPN Magazine with Ravens’ running back Justin Forsett. Dove Award-winning singer and mother of three, Natalie Grant, was interviewed in and featured on the cover of First for Women Magazine.
Christian & Gospel fans listen to music 5.5 hours a day (21% more than the cross-genre average of 4.7 hours)
ROCK THE UNIVERSE
Sports Complex to allow for more guests to attend! Not to be outdone, Universal Studios’ Rock the Universe concert event is another annual tradition that started in 1998 and is billed as “Florida’s Biggest Christian Music Festival.” Both events will take place September 9-10, 2016. CHRISTIAN ARTISTS INFLUENCE IN POLITICS & BUSINESS
PRESIDENT CLINTON & MICHAEL W. SMITH
Michael W. Smith joined President Clinton at the 20th Memorial of the Oklahoma City Bombing. GRAMMY®-nominated and Dove Awardwinning Matt Maher performed for the Pope among high profile performers such as Aretha Franklin and Andrea Bocelli at the World Meeting of Families in Philadelphia. “It is an absolute honor to be with so many other families from around the world and join them (and Pope Francis) in unity proclaiming a beautiful reminder – that at the center of any healthy society is the family,” shared Matt Maher prior to the event. GRAMMY® Award winner Amy Grant performed at the White House for President Obama and other leaders from around the country.
AMY GRANT
Southern Living caught up with GRAMMY® Award winning singer Amy Grant, highlighting her most recent album and details of the day camp she hosts on her farm outside of Nashville. ARTISTS AND FANS MOBILIZE FOR A CAUSE
Since its first gathering in 1997 the Passion conference has been growing rapidly each year, moving past being simply an event to become a global movement. A team member explained that, “The heartbeat of Passion is to see a global awakening among university-aged people.” Each year participants hear from notable Christian speakers, worship with renowned Christian artists and mobilize to impact the world. These college aged students raised $1.2 million dollars during Passion 2015 to support 10 people groups across 12 nations with hopes that 19 million people would be able to hear the message of Jesus for the first time. Passion also continues to shine a light on modern-day slavery through the End It Movement. The next Passion Conference will be held in Atlanta at the Georgia Dome from January 2 - 4, 2017.
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REACH
TELEVISION, MOVIES & ACHIEVEMENTS sponsors included Lipscomb University, SoundExchange, Broadcast Music, Inc., Salem Communications, Billboard, LifeWay, and Compassion among others! The 47th Annual Dove Awards will be held in Nashville again on October 11, 2016. In 2015, the third annual K-LOVE Fan Awards was hosted by the Opryland Hotel in Music City with Pepsi returning for the third time as the presenting sponsor.
AWARDS SHOWS SHINE ON TV
KELLY ROWLAND, MICHELLE WILLIAMS & BEYONCÉ
Gospel enthusiasts mark their calendar each year to attend Central City Productions’ Stellar Awards which premiered last year on April 5, 2015 on TV One and aired in syndication for weeks on 150 stations in over 125 markets. It is dubbed “The Greatest Night in Gospel Music,” and to help celebrate its 30th year Beyoncé and Kelly Rowland surprised the audience by joining opening act Michelle Williams on stage to sing “Say Yes,” which won Best Music Video of the year. Sponsors have included AT&T (Title Sponsor), McDonald’s, Walmart, Allstate, Chevrolet, Ford, Johnson & Johnson and State Farm. The Gospel Music Association’s 46th Annual GMA Dove Awards was held in Nashville, TN on October 13, 2015 and televised nationally via the Trinity Broadcasting Network to more than 1.4 million viewers. Billed as “The Biggest Night in Christian Music,” The Dove Awards brings together all Christian and Gospel music fans for a night of celebration and music. The evening was hosted by GRAMMY® Award Winner Erica Campbell and Sadie Robertson from A&E’s Duck Dynasty. Corporate
GSN ORIGINAL SERIES CONTINUES
NATALIE GRANT
The GSN original series, It Takes A Church, began its second season with GRAMMY®-nominated and multiple Dove Award winner Natalie Grant returning as host. Each week, the show travels to a different location to surprise one unsuspecting single with the news that they’re about to be saved from the dating world, as numerous matchmakers present people they believe would be a good match. In its first season, It Takes A Church was watched by over 6 million people. GSN is the leader in game show entertainment across multimedia and boasts an 80-million subscriber network. It is owned by Sony Pictures Entertainment and AT&T Entertainment Group.
MAJOR TELEVISION APPEARANCES
Numerous Christian & Gospel artists were spotlighted on network and cable television shows: Lecrae, for KING & COUNTRY on Jimmy Fallon Hillsong UNITED, Matt Kearney, for KING & COUNTRY on the Today Show for KING & COUNTRY on Public Television’s Front and Center Christian rapper NF (Nathan Feuerstein) exclusively on MTV.com for KING & COUNTRY on Jimmy Kimmel Lecrae on Good Morning America
Audio Adrenaline’s “Move” chosen as opening theme song for MLB Now
TobyMac worldwide video premiere on ESPN Yolanda Adams on NBC’s America’s Got Talent
Hawk Nelson’s “Just Getting Started” chosen as theme for new TBS Sitcom Clipped
Francesca Battistelli on ABC News
Amy Grant and Darwin and Traci Hobbs on Oprah
Michael W. Smith with Martina McBride on ABC’s CMA Christmas
TobyMac, Rend Collective, Colton Dixon and for KING & COUNTRY on Fox & Friends
Tasha Cobb on BET for Soul Train Awards performance
Colton Dixon and Rend Collective video premieres on FoxNews.com
Erica Campbell and Duck Dynasty’s Sadie Robertson on TBN hosting The Dove Awards
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REALITY TV RATINGS HIGH
IT'S A MANN'S WORLD CAST
KIRK FRANKLIN
BEN TANKARD
The highly anticipated show It’s BILLBOARD A Mann’s World, starring David and Mat Kearney’s latest album Just Kids debuted in Tamela Mann and family, premiered Billboard’s Top 200 at No. 20 and took the No. 2 spot January 14, 2015 on BET. Known for their on Billboard’s Christian Chart. #1 comedy Meet the Browns, their new show takes a sneak peak behind behind Lacrae’s album Anomaly topped both Billboard their celebrity on-screen personas, exclusive Gospel charts AND conventional charts, beating events, famous friends and at-home lives. out Maroon 5 for the nationwide No. 1 spot. Viewers may have ‘met the Browns,’ but this Hillsong UNITED’s album EMPIRES debuted show introduced them to the Mann’s world like at No. 5 on Billboard’s Top 200 and No. 1 they’d never seen them before! on Christian charts. Kirk Franklin is the host and co-producer of BET’s highly rated Sunday Best singing competition which completed its eighth season with celebrity judges Donnie McClurkin, Yolanda Adams and Kierra Sheard. This season brought back winners from the past seven seasons to battle it out in an All-Star season edition. BET’s long-standing programming of Gospel events included the longest 2015 RIAA CERTIFICATIONS running cable show, Bobby Jones Gospel, which Here’s a recap of a few of the Christian celebrated it’s 35th and final season last year. artists who achieved RIAA Gold or RIAA WEtv’s Mary Mary has completed four seasons, Platinum Certification in 2015: consistently drawing more than one million viewers. The show follows the Platinum-selling TobyMac’s GRAMMY® Award winning album duo, Erica Campbell and Tina Campbell through EYE ON IT received RIAA Gold Certification, the ups and downs of career and family. his fifth consecutive album to do so. The Oxygen show Preachers of L.A. was so popular for two seasons that it spawned the spinGRAMMY®-nominated Tamela Mann’s album off shows Preachers of Detroit and Fix My Choir. Best Days received RIAA Gold Certification. The latter pairs Gospel singer Deitrick Hadden The iconic anthem “God’s Not Dead (Like with GRAMMY® Award winner Michelle Williams A Lion)” from GRAMMY®-nominated mega (of Destiny’s Child) who has recorded three group Newsboys has received RIAA Platinum Gospel albums. Certification. The Bravo network has experienced huge success with their show, Thicker Than Water. The Season Multi-Platinum and GRAMMY®-nominated 1 finale scored their highest rated night in history rockers Skillet garnered another hit as their with 2.3 million viewers and season two has seen single “Awake and Alive” received RIAA an average of 1.4 million viewers per episode. The Platinum Certification. show follows the family life of former professional basketball player and Gospel instrumentalist Ben GRAMMY®-winning and multiple-Platinum Tankard and is in its third season. selling group Casting Crowns received their fourth RIAA Platinum Certification for Until GIVING FILMS RAISES THE BAR The Whole World Hears. ON AND OFF THE SCREEN
SCENE FROM 90 MINUTES IN HEAVEN
Giving Film’s first movie 90 Minutes In Heaven, written and directed by Michael Polish (The Astronaut Farmer, Twin Falls), grossed over $2 million dollars opening weekend. The film stars Hayden Christensen (Star Wars, Jumper), Kate Bosworth (Blue Crush, Superman Returns), Michael W. Smith (Second Chance) and Fred Dalton Thompson (Secretariat, Die Hard 2). Giving Films gives all profits they earn from films directly to charity.
GRAMMY®-nominated rock band RED received RIAA Gold Certification for their single “Breathe Into Me” from their album End of Silence. Brandon Heath’s hit single “Give Me Your Eyes” received RIAA Platinum Certification. Phil Wickham’s acclaimed single “This Is Amazing Grace” from his project The Ascension received RIAA Gold Certification.
ABOUT THE GOSPEL MUSIC ASSOCIATION Founded in 1964, the Gospel Music Association serves to foster interest among the general public in gospel and Christian music, to build community and cooperation among industry leadership in order to address mutual business issues, to maximize sales of Christian music and to promote public awareness of Christian music in our culture.
ERICA CAMPBELL
BUILDING 429
SKILLET
KIRK FRANKLIN ANTHONY BROWN
LAUREN DAIGLE
CASTING CROWNS BILL GAITHER
ABOUT THE CHRISTIAN MUSIC TRADE ASSOCIATION Established in 1993, the Christian Music Trade Association is a non-profit organization that exists to build community and cooperation among Christian & Gospel music industry leadership in order to address mutual issues and to maximize Christian/Gospel music’s impact on culture. The CMTA supports and promotes all styles of gospel music including pop, black gospel, hip hop, rock, country, southern gospel and more.
TASHA COBBS
The Christian and Gospel music industry is a diverse and global community whose impact has a storied history and bright future. From sold out arenas, to festivals and TV shows, our creative community serves as gatekeepers to millions of consumers who are loyal and influential. Dozens of brands have already been able to connect via integrated partnerships targeting this dynamic community. We encourage you to leverage the Gospel Music Association as your liaison to a broad range of artists, managers, labels and songwriters. Partnerships between this thriving community and your company are a powerful, win-win opportunity. To learn more about how your organization can connect with this thriving audience contact us today: Jackie Patillo, Executive Director, Gospel Music Association or Justin Fratt, Director of Operations, Gospel Music Association Sources: Strategic Insights & Research, 2015 Mediabase Research, Nielsen Christian SoundScan, US Census
4012 Granny White Pike Nashville, TN 37204-3924 www.gospelmusic.org (615) 242-0303 @gmaofficial GospelMusicAssociation GospelMusicAssoc GospelMusicAssoc