MADRID

by Friedrich von Schönburg Director, Rosewood Villa Magna, Madrid.

Where are guests at the Rosewood Villa Magna mostly from?

In reality from everywhere. Madrid is very in vogue with Europeans, North Americans and Asians, but we also receive a lot of guests from Latin America, North Africa and the Middle East, right down to Australians, so our client base is highly diverse.

Is this reflected in the luxury market in the area?

To a lesser extent, yes. The core of the market, even in the iconic luxury districts around the hotel, is Spanish, but a large proportion of visitors are international. They are mostly Europeans, Asians and people from the Americas working at blue chip companies or running their own businesses, but also include residents and owners of holiday homes from across the world.

Would you say the luxury hotel and the property markets are parallel in Madrid?

In broad terms they are, with the two markets having grown rapidly in recent decades. Perhaps the hotel sector has expanded at a slightly faster rate, but property prices have traditionally outstripped average daily rates (ADR), albeit maybe not since Covid.

How do you see economic sectors evolving in the near future?

The market remains strong because Madrid is the driver of the Spanish economy and also enjoys a business-friendly environment, while the charm, beauty and vibrancy of the capital continues to draw both visitors and investors across all segments, but especially the upper one. Madrid offers excitement and value at all levels.

Our hotel, Rosewood Villa Magna, is an icon in Madrid that benefits from both the economic and leisure environment mentioned above.

Enjoy the city!