ARES DESIGN ITALIA’S MADE TO MEASURE CARS
CREATING YOUR OWN CAR In other fields of the luxury market, buyers have far greater freedom to give shape to their dreams, be it through the building of a private home, the commissioning of artwork or jewellery, tailored fashion or the construction of your own yacht, but until now it did not extend to cars. In changing this, ARES is challenging the realms of possibilities open to lovers of all things automotive and taking the upper car segment into new levels of exclusivity. In reality, building cars this way is actually a tradition that goes back to the early days of the automotive industry, when wealthy owners bought the chassis (mechanical platform) of their choice and had renowned coachbuilders such as Vanden Plas, Mulliner, Vignale and Figoni et
Falaschi create one-off bodies complete with exquisitely handcrafted interiors. In this way, the vehicles in question ranged from private limousines and hunting cars to outlandish vehicles of the kind crafted by Saoutchik or more recently Zagato – now worth millions at auction. “To design a car out of series production is to create something unique and special,” says Dany, who with co-founder and Chairman Waleed Al Ghafari has revived the classic coach building tradition in a modern era. Indeed, many of the clients who commission their very own car from this boutique manufacturer are car enthusiasts and collectors.
“It’s a collaborative, creative process in which the design journey is as much fun as finally receiving your very own production car”
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