Industry
Canada is an outstanding leader in the field of equine industry and husbandry and its reputation is demonstrated through the depth of support it receives from federal and provincial governments, not-for-profit agencies, educational institutions, breed associations and the thousands of individuals and businesses that contribute to Canada’s catalogue of achievements.
Canada’s Promise Canada is a quality producer of horses suitable for racing, FEI and non-FEI sport, breed-specific competition and breeding. It has an excellent pool of equine genetics and inventory of horses suitable for competitive and recreational success and its equine industry exemplifies the attributes of the Canada Brand Promise:
C O toM MITMENT continuous improvement and to building relationships and working with buyers to offer solutions and support that help them meet their needs
FOREWORD FROM BREEDS & INDUSTRY DIVISION The Breeds & Industry Division of Equine Canada is responsible for managing and coordinating all programs, services and activities relating to the business and breeding of horses. Our members include not only breed associations and registries but also veterinarians, colleges and other industry providers. Our focus is the horse. Ongoing programs include leading the Equine Traceability program for Agriculture and Agri-Food Canada, which augments our earlier initiative supporting lifetime, single number identification for horses in Canada and worldwide. The health and welfare of the horse is an integral part of our mandate and we consult frequently with government agencies on issues such as disease outbreaks, border crossing, medication, etc., and post updates and bulletins on our website.
For the benefit of all members, the Equine Canada Export Market Development Strategy promotes Canadian-bred horses suitable for racing, FEI and non-FEI sport, breed-specific competition and breeding and assists the equine industry to increase opportunities in the global marketplace. Support is provided through the AgriMarketing Program of Agriculture and Agri-Food Canada, which strives to brand Canadian agriculture as a whole in international markets. On behalf of the members of the Breeds & Industry Division, I wish to extend congratulations and good luck to all competitors at the 2010 Alltech FEI World Equestrian Games. Regardless of the finish, we are all winners because of our opportunity to form a unique bond with our equine companions.
E X Cin ourEproducts, L Lprocesses, E Nattitude C Eand natural / Qendowments U A ofLlandIandTwaterY C U asSa multicultural TOM ERFOCUS country known for its efforts to help others, Canada is well positioned to understand and respond to the needs of international customers
N A ourT collective U RvaluesEand personality, as well as our clean, pristine landscape and wide-open spaces are important to Canadians and to our customers
T R Uconsistently S Tdelivering W onOthe attributes R T toHour customers I N Ein order S toSbuild and reinforce their trust in us
Dean Leifso, Chair, Equine Canada Breeds & Industry Division Council www.longwoodstables.com
74 — FROM MEADOWS TO MEDALS The Canadian Equine Experience
Special Feature for the Alltech FEI World Equestrian Games—Kentucky 2010 | www.equinecanada.com — 75