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One on One Vineet Jain Managing Director GreenBrilliance Energy Pvt. Ltd. EQ : Please enlighten us on the history of your Group, Group Strengths, Vision, and Strategy for India etc… Ans. GreenBrilliance Energy Pvt Ltd is a Multinational organization established in 2007. The company was started with an idea of showing the world the path of clean affordable energy. Since the solar business was still in the nascent stage and very new to the consumer market, the main aim of the company was to provide complete end to end turnkey solution in solar energy for every kind of customers. To fulfill this space, the company embarked into a manufacturing unit of solar modules in Vadodara, Gujarat. A state of the art facility was built with international standards and machines from the world leader Spire corporation USA. This 15Mw per year capacity was later tripled to 45MW annual capacity with top grade quality and process controls and among the very few companies worldwide with ISA 9001, ISO 14001 and OHSAS 18001 under its belt. In parallel to the establishment of this manufacturing, organization moved to the solar EPC space as well with 2 projects offices, one in Pune India and the other in the Washington DC area (USA). As a solar energy services company,
differentiating factor which led your company win these projects? Ans. With our foray into EPC, we have established a complete in house engineering division in Pune which specifically looks after the EPC projects all over India in line with the headquarters in Baroda. Our first breakthrough was winning the 2MWp solar power plant at Chandrapur with MAHAGENCO. After that we were able to close deals with several more clients for systems ranging from 100kWp and 5MWp respectively. In India there are many private and government developers investing in solar power plants under different schemes proposed by Ministry of Renewable Energy as well as state nodal agencies. Our plan is to tap these developers and put up solar power plants for them irrespective of any technology. When we say EPC contractors, it means that we provide with turnkey solutions i.e. the customer comes to us with finance and scheme under which they want to install the plant and we deliver a complete up and running, commissioned plant to them.
Manufacture high quality solar modules
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Provide turnkey solar energy solutions
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Provide solar energy consulting and service.
The long term vision of the company is to emerge as an leading organizations in solar with an international brand recognized by the markets worldwide.
EQ : Your Group has made significant footstep by winning several EPC contracts in India. What is the role of your group in India and the roadmap, challenges in executing these projects? What was the 62
EQ INTERNATIONAL July/August 12
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Going through with the grueling procedures of government to get the tax benefits for execution of the plant.
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Pressure of commissioning a plant under unrealistic timeframes.
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Proper combination of the international standards used for solar technology with prevailing Indian Electric Codes used to set up any kind of power plants.
Some of the differentiating factor which led our company wins these projects is as follows. •
Our tie- ups with different international vendors, secured supply chain and long term relationships, which help us in getting competitive pricing and higher quality products and unparalleled service
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Higher technical competence over other competitors.
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Better market research and good relationships with government agencies and local offices.
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Aggressive market pricing offered by us to the customers
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MNRE channel partners helps us get the subsidies for the clients
Some of the major challenges in getting these orders are as follows: •
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examples they asking the EPC providers to guarantee on the Sun’s power for next 25 years.
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Customers that come to us have very little knowledge about the plants, hence it becomes our responsibility to first educate them about the technology irrespective of whether we are the Contractors for them or not. So I would say, education is of prime importance as well as a challenge. Dealing with the inconsistent and out of context information in the market about the technology resulting in misleading the customer.
Some of the major challenges in Execution of these plants are as follows: •
Convincing the customers that the technology/ engineering proposed is the best one under the prevailing climatic conditions in India and their particular location.
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Dealing with the unconditional request of the banks and customers, in some
EQ : How India has to evolve in terms on financing of grid connected solar projects and the lessons India must learn from Germany & Europe and other advanced & matured PV Markets. Ans. Some of the major issues faced
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