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Business
Monday, August 10, 2009
International
International
DETROIT - Ford Motor Company, the only one of the country’s Big Three automakers to avoid bankruptcy, has pledged to accelerate its new product lines as it tries to consolidate a four-year turnaround effort. “Within five years, Ford expects to have reduced the age of its global product portfolio by 20 percent,” the company said this week. In July, Ford reported a 2.3 percent increase in auto sales — the first month it has posted a yearover-year gain since November 2007. The company acknowledged that the positive movement was
mostly due to the government’s “cash for clunkers” program, which subsidized the cost of new cars for some Americans, but analysts are upbeat about Ford’s overall health. “We think Ford could be profitable (on a sustained basis) by the end of 2009,” said Deutsche Bank analyst Rod Lache. In an attempt to capitalize on that momentum, Ford is preparing to wheel
out several new and revived lines, including the 2010 Ford Taurus. “This isn’t about staying the course. It’s about prospering after the downturn,” said Lewis Booth, Ford’s chief financial officer. Ford officially launched its new advertising campaign for the 2010 Ford Taurus bolstered by a positive safety rating from Insurance Institute for Highway Safety. Others are more skeptical, and Ford marketing director Matt Van Dyke acknowledges that while the Taurus has strong name recognition, the brand’s popularity could stand to be strengthened. The company hopes to make that
tures, creating adverts with barcodes that smartphone users can scan to access information about the car. “The convenience and ability to offer customers additional information at the touch of their mobile device speaks volumes on how technologically advanced the new Taurus is,” Van Dyke said. Ford will also focus on its largely male target customer demographic by heavily advertising on sports broadcasts this fall. The company is planning to bring its hit Ford Fiesta from Europe to the United States and add more fuel efficient models to its US product lines.
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Indonesian President Susilo Bambang Yudhoyono (C) speaks to journalists during a press conference at the presidential palace in Jakarta on August 8, 2009. Police on Sunday tightened security at the private residence of President Susilo Bambang Yudhoyono at Puri Cikeas in Bogor.
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happen through an aggressive advertising campaign that will use television, newspapers and a broad digital campaign. The 2010 Taurus is priced at 25,995 dollars, the same as the outgoing model, but Ford’s advertising campaign will compare its technology and other features against more expensive luxury sedans from Audi, Lexus, Acura and Infiniti. “We aren’t trying to put Taurus in a luxury market,” said Jonathan Beebe of the Ford digital launch integration team in a company press release, however. Ford is partnering with Microsoft to emphasize the Taurus’ high-tech fea-
Monday, August 10, 2009
Security tightened at President Yudhoyono’s residence
Healthier Ford focuses on new product line production Agence France-Presse
Indonesia Today
The New Era of Communication Invading Indonesia (1)
Operators fighting over mobile data users Data has now becoming a new battle field for cellular operators in Indonesia. They stop luring new customers with cheap tariff on voice and short message. Almost all operators start shifting their strategy to become the market leader in this emerging market. Indonesia as one of potential telecommunication markets for these past few years has been growing rapidly. In fact, Data from Information and Communication Department shows that the numbers of cellular phone users in Indonesia keep increasing. Over 20 million Indonesians now own mobile phones, representing roughly 12 percent of the country’s 233 millions populations. From 10 operators that operate in Indonesia, both GSM and CDMA network, Telkomsel has the biggest portion of customers, it is also the oldest. It serves 77 million users as in the mid 2009. In the second place is Indosat with 33.3 million customers, the third is Excelcomindo that has 24.9 million users as per first quarter of 2009. Meanwhile others serve small portion of telecommunication users in Indonesia which still growing tremendously. If now we travel around Indonesia, we rarely find blank spots. Almost every area in Indonesia already covered with cellular phone network. In fact, Telkomsel as the oldest cellular telecommunication provider have covering 95 percent of Indonesia area and will be covering 100 percent if they succeed in implementing the Universal Service Obligation (USO) program that create by government to provide rural area with telecommunication and information system. Fourteen years after the first telecommunication provider establish in Indonesia, the need of telecommu-
nication service becoming more sophisticated. Nowadays customers not only use cellular phone to communicate through voice and short message, they also need data services. That’s why operators are working hard in this field and try to take a bigger portion of the market. Data has now becoming the new field for operators to compete, as internet users in Indonesia growing. Based on the figures that released by Internet World Stats, until the end of 2008 internet users in Indonesia are 25 millions people. This numbers has grown rapidly around 1,150 percent comparing to the year 2000. Still based on the figures, majority users came from productive ages range between 15 to 29 years old. The increasing numbers of internet users in Indonesia are cause by the cheaper tariff that being offered by cellular operators and other broadband providers. The tariff for data services becoming much cheaper than before and the speed of the data service also increase. Thus make customers more comfortable when they using internet to communicate or support their work. The data services will surely be the future income for operators. This indication, according to Telecommunication observer Herry S.W, can be seen by the way operators tunneling their investment to increase broadband network, especially to international roaming. The observer that bases his office at Surabaya stated this comment a half year ago when he speaking at gathering that conducted by Telkomsel. He said voice and short message will be less alluring for operators because they are continuing decreasing. Herry mentioned that mobile data services have become an important
tool for generating revenue now that mobile handsets are used not only for voice calls but also for non-voice services such as messaging, music, video, etc. The shift in focus from voice to data services has largely been due to the decreasing growth of voice revenue and the increasing pressure on voice margins. ‘’As voice becomes commoditized, mobile operators need to look at other sources to generate income and this has provided the impetus to formulate and implement strategies to create successful data services that help increase overall data average revenue per user (ARPU),” he argued. Now, half year later, the operators seem more aggressive in this data services field. The biggest operator, Telkomsel, said it started to double its international broadband network to meet the consumers need. ‘’Telkomsel continue to develop broadband network, especially those that can connect to international because around 85 percent mobile data users in Telkomsel network are include in that category,” Leong Shin Loong, Director of Commerce Telkomsel said. Loong admitted that until now voice and short message still dominate the biggest portion of Telkomsel’s revenue. Meanwhile data services only donate a small income for the operator that has a vision to become The Best Mobile Lifestyle Provider. Telkomsel is not standing alone with this problem, Indosat, Excelcomindo, and others GSM operators also fighting to create more income from data services. They are working hard on creating interesting products for customers. But still there are lots to be learned before customers in Indonesia accustomed to use mobile data services as their main telecommunication tool. (iah)
National Defense Forces (TNI) Chief Gen Djoko Santoso here on Sunday said hundreds of security personnel have been deployed to tighten the security around the president’s residence following early Saturday morning’s discovery of hundreds of kilograms of explosive material at a house in Bekasi, West Java. The large cache of explosive material was uncovered at a house in Puri Nusaphala complex in Jati Asih, Bekasi, which was reportedly used as a base by Noordin Muhammad Top, a Malaysian extremist wanted for masterminding a series of suicide bombing in Indonesia. “We are automatically keeping abreast of the threats of terrorism and security disturbance,” Djoko Santoso said, adding that the security to the president would continue to be tightened until the situation returns to normal. Anti terror police on Saturday morning confiscated hundreds of kilograms of explosive materials in a raid on the house of terror suspects in Jatiasih, Bekasi, and killed two terror
suspects who threatened to detonate grenades when they were to be arrested. The police also seized a readymade bomb in a Daihatsu Xenia van on Jalan Krangan, Bekasi. National Police Chief General Bambang Hendarso Danuri said when visiting the site of the raids that the bomb in the car was prepared for next terror actions. “A car with a bomb in it was made ready for an action in the next two weeks’ time. The target had also been set,” he said. Following the bombings at JW Marriott and Ritz-Carlton hotels last July 17, the police’s Special Detachment 88 anti-terror unit had worked to uncover the perpetrators of the bombings and their network. For three weeks the police had chased the suspects in Temanggung, in Central Java, Bekasi in West Java and Solo in Central Java. He said the terrorist suspect who had been seized following the raid in Bekasi was Amir Abdillah, the one who booked Room 1808 at the JW Marriott Hotel.
WS Rendra passed away of heart ailment Antara
JAKARTA - Renowned Indonesian poet and playwright WS Rendra, died of a heart ailment on Thursday. Thousands of mourners attended his funeral on Friday. Since Friday morning, mourners came to pay their last respects to the deceased who laid to temporary rest at his home in Depok, West Java, including fellow artists and public dignitaries. President Susilo Bambang Yudhoyono expressed his deep condolences on the passing of the great Indonesian poet. Minister/State Secretary Hatta Radjasa said at the presidential palace on Friday President Yudhoyono personally conveyed his condolences to WS Rendra’s family. “The President expressed deep condolences over the death of the great culturalist. He expressed his personal sympathy,” Hatta said. Citing Rendra’s role as a coura-
geous critic of the past authoritarian regime, the president said Rendra was an extraordinary figure of his time, Hatta said. Hatta said the government was still considering proposals to give Rendra the title of “national hero.” “It is my understanding he has already received the highest award in the field of arts from the state,” he said. Born in Solo, Central Java, in 1935 Willobrordus Surendra Broto Rendra passed away at Mitra Keluarga Hospital in Depok, West Java, at around 21.30pm. Rendra’s daughter Clara Shinta said her father was first treated in a hospital in Cinere for a week as of June 25, 2009 before being moved to Harapan Kita Hospital and then Mitra Keluarga Hospital in Kelapa Gading, North Jakarta. He was allowed to leave the hospital on August 4 but on August 7 he had a relapse and died at Mitra Hospital in Depok at around 21.30pm.