M E AS UR IN G ACCOMPLISH M EN TS
To ensure that the target interventions were making a difference, AI.COMM systematically assessed many of the project’s materials and activities. In Bangladesh, for example, AI.COMM conducted an assessment of the effect of education and skills trainings among multiple stakeholders. A total of 69 in-depth interviews were conducted among the trainers, livestock officers and people involved in poultry business that participated in AI.COMM training and outreach activities. Fourteen focus group discussions were held among the community leaders and poultry retailers that were also part of AI.COMM trainings. The majority of the respondents (73%) cited a substantial increase in their knowledge on avian influenza, and 80% of those noted that they are now more aware than other people. Almost all of the respondents (98%) tried to apply the knowledge of the training through one-to-one contact with poultry farmers (64%), group discussion with community leaders (54%), and training to front line workers (50%). Recommendations for the future include arranging small group discussions with trainers at the central level and with participants at the district and the upazilla level, and to include border security forces, law enforcement agencies, and other government administrative officers in future trainings. Similar evaluations were undertaken in most of the countries where capacity-building and communication activities took place.
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