THE POWER OF MENTORING In a marketplace that’s more crowded than ever before, today’s brands need to shout louder and accomplish more if they’re going to capture the attention of their target market - and no one knows that better than James Allen, founder of Guerilla.
An economics and marketing graduate and experienced account director, James founded Guerilla in 2002 with an overarching goal: to build a result focused, marketing communications agency which blended creativity and strategic thinking. The idea was revolutionary. In the early noughties, while most regional marketing agencies would work either ‘above the line’ for creative campaigns or ‘below the line’ in branding and design, James wanted to do both. Refusing to limit himself to these boundaries, and viewing both as important aspects of communication, James launched ‘media neutral brand communications’ agency Guerilla. The term meant Guerilla were a fully integrated agency, communicating through multiple channels from brand strategy, advertising, and PR strategies - and they did it all in-house with a remarkably small but focused team. In the years since, Guerilla has grown steadily, becoming an award-winning agency delivering ‘clear thinking’ and ‘real results’ to their portfolio of clients. Things were looking optimistic for the company with the team celebrating multiple client wins, awards, and ambitious future plans at the end of 2019.
14
|
ENTREPRENEURS’ FORUM NEWS
