FRANCHISING SPECIAL: FRANCHISE YOUR BUSINESS
‘HOW TO’ MANAGE YOUR BUSINESS
FIVE GREAT & NECESSARY MARKETING MAKEOVERS
MAY 2010 VOLUME 1 ISSUE 9 Rs 75
TO S S A DE SINES I E OM UR BU ess S E AW ST YO your businid BOO ys to growems to avo a bl al 20 w th pro sales w tion r o a u r n o g y o 7 cal t le up o l a c m S o w fr Gro
When to exit your venture How fast is your company? Steps to get VC funding 6 steps to success
table of contents
GROWTH IN A NUTSHELL Strategies, plans and steps to grow your businesses. 20 WAYS TO GROW YOUR BUSINESS 30 7 BARRIERS TO YOUR STARTUP’S GROWTH… AND HOW TO GET PAST THEM 36 PARTNERING FOR GROWTH 40 WHERE TO FIND AND DEPLOY FUNDS FOR GROWTH 41 FROM LOCAL TO GLOBAL 42 SCALE UP YOUR SALES 43
OPPORTUNITIES 49 MILKING THE CASH COW Devendra Shah made the wise move of starting his milk products company in his native village. By Sumana Guha Ray 50 PLUG IN THE GAPS How two men are bridging the vast gaps in India’s education sector in innovative ways. By Pranbihanga Borpuzari 53 ON THE TRUFFLE TRAIL The market is sweetening for customized chocolatiers. By Shonali Advani 56 COME, LIVE IN MY HOUSE The door to your riches could be your own holiday home's! By Prerna Raturi 58 IT’S A BULL MARKET FOR BAER Moser Baer founder Deepak Puri crushed crises through the years, transforming his company fearlessly. By Pranbihanga Borpuzari
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60 BY THE POWER OF RADIO Community Radio Stations (CRSs) are empowering rural India with a voice and turning into a potent entrepreneurial activity. By Shonali Advani & Pranbihanga Borpuzari 62 FLYING HIGH The Turakhia brothers got off to a ﬂying start when they launched a web products company way before the IT boom. By Shonali Advani 64 BAMBOO FOR BUSINESS This couple stumbled upon the entrepreneurial value of bamboo. By Ankush Chibber
WOMEN ENTREPRENEUR 44 CEMENTING TIES Vanita Chamria has built a successful venture in a man’s domain—the cement industry. By Prerna Raturi
Astute advice from experts and industry veterans.
Business tips from Bharat Banka
22 WISE GUY
Insights from Guy Kawasaki
23 SUCCESS RECIPE Vikram Upadhyaya’s pointers for success 24 VC INSIDER Brad Feld takes you inside a VC's mind 46
25 WOMEN IN CONTROL Nandini Vaidyanathan on knowing when to call it quits. 26 SALES TALK
Sales advice from Michael Port.
28 SANU SPEAKS Perspectives from Silicon Valley
Face-to-face with those who matter.
46 CANAAN PARTNERS’ DEEPAK KAMRA The man who was instrumental in bringing the Silicon Valley-based VC ﬁrm into the Indian market. Entrepreneur + May 2010 9
table of contents
SUCCESS STRATEGIES How to play your cards right.
68 DOES YOUR INTRANET LOOK SEXY? By Pranbihanga Borpuzari 71 FIVE GREAT—AND NECESSARY— MARKETING MAKEOVERS By Gwen Moran
Where to get it, how to make it, how to keep it coming in.
76 BRING BACK THE SHINE 78 THE ACCIDENTAL INVESTMENT
Cool ways that tech can help you grow.
What Entrepreneurs Dream About
80 THE ALL-IN-ONE 81 APPLE AT THE CORE 82 IT’S IN THE WAY THEY USE IT 83 HOW FAST IS YOUR COMPANY? 84 PILOT FOR YOUR ROAD 86 THIS SHOW HOSTED BY YOU
If you want to do business, do it here.
128 NETWORKING IN NOIDA
Gears and gadgets to rev up your business.
130 JAZZ UP YOUR DRIVE 10 Entrepreneur + May 2010
REGULARS 11 ONLINE 13 RESOURCES 14 NEWS IMPACT 16 SME DOCTOR 18 STUMPSPEAK
+online [Info from cyberspace]
Guerrilla Startup: 50 Businesses You Can Start Now
ARE YOU LOOKING to take those first crucial steps toward owning your own business? Guerrilla Marketing guru Jay Conrad Levinson has the information you need. entrepreneur.com/guerrillastartup
Entrepreneur Connect Marketplace
YOU LOVE OUR social network— now use it to promote your business’s products and services for free. econnect.entrepreneur.com
from our blogs PRESIDENT BARACK OBAMA has set a goal of doubling U.S. exports over five years. To that end, he’s seeking a $2 billion raise, to $6 billion, in funds for the Export-Import Bank of the United States to lend small- to medium-sized businesses to help them sell more abroad. The U.S. Chamber of Commerce has come out in support of the plan, which it says supports its goals, including fighting the “economic isolation at home and abroad” embodied by “buy local” campaigns. Whoa up there a minute! Many a local, small business has been sustained through the downturn only on the strength of “buy local” sentiment. A lot of small businesses would probably appreciate more help finding overseas markets. But it’s unlikely that small towns across America are going to knock off their “buy local” campaigns. Many small businesses are focused entirely on their local market, so the trade initiative won’t help them. Few local restaurants will be exporting their pizza. —Carol Tice on “Obama’s $2B Plan to Boost Exports: Good for Small Biz?” Make the Daily Dose part of your morning supplement. blog.entrepreneur.com
CHECK OUT Entrepreneur’s sister site—by, for and about women. Here you will find articles, blogs, videos and more, all geared toward helping women entrepreneurs become successful. econnect.entrepreneur.com
Entrepreneur of 2010: Will it be you? THE UPS STORE and Entrepreneur are proud to announce Entrepreneur® magazine’s Entrepreneur of 2010 awards. We’re awarding three winners this year: one for an emerging business (less than four years in business), one for an established business owner, and one for a college entrepreneur. Candidates will be judged based on the positive effect they’ve had on their industry and their community. For more information and to enter, go to entrepreneur.com/e2010. Winners will be featured in Entrepreneur magazine and will be honored at a luncheon in Atlanta in January 2011. ©Entrepreneur April 2010 by Entrepreneur Media, Inc. All rights reserved. Photo© Neha Mithbawkar
To read more, grab the June issue of Entrepreneur Entrepreneur + May 2010 11 To Subscribe, visit www.entrepreneurindia.in
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IllustrationÂŠ Chaitanya Surpur
Turn the pages to read steps that would ensure sure-shot ways to growth
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For those of you who started up and weathered the teething problems and are wondering how to take the next step and grow your business beyond its current status—there are numerous possibilities, 20 of which we’ll outline here. By Shobha Mathur & Pranbihanga Borpuzari
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