EVC Global VOL 85

—Vol.85 April 2024

Entravision Global Sales Success Stories

BET+ SMADEX

Smadex has emerged as the top marketing partner for BET+, a premium streaming service under Paramount. Since going live in November 2023, Smadex has seen continued growth with the app. In April, we received a huge $455k budget for User Acquisition and Retargeting, which is six times the amount for the first month of launch. Smadex is BET+’s top marketing partner with the majority share of wallet.

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Learning Contest Entravision

The LinkedIn Learning Contest is in full swing! Dive in and compete for epic prizes!

Here’s what you need to know:

Contest Details:

• Contest Duration: April 1st - May 15th 2024

• Global Winner: The individual with the most certifications achieved during the contest period.

• Prizes:

Option 1: Personal Day Off - Seize the chance to rejuvenate and celebrate your achievement!

Option 2: $100 Voucher Prize - Treat yourself to something special with a generous reward!

Option 3: Restaurant Voucher for you and 2 companions - Share the joy of victory with your loved ones over a delightful meal!

How to Participate:

1.Embrace the Challenge: Immerse yourself in the wealth of knowledge offered by LinkedIn Learning, tailored to your aspirations as an Entravision team member.

2.Conquer Courses:

Earn certifications for courses completed between April 1st and May 15th.

3.Track Your Triumph: View your course completions in LinkedIn Learning. Just go to My Learning > My Library > Learning History.

Together, let’s fuel our enthusiasm for learning and embody Entravision’s core value of ALWAYS IN LEARNING MODE. For any questions or further details, don’t hesitate to reach out to your local HR.

Congrats to the 10 winners below from the first LinkedIn Learning contest! They were among the first 100 individuals to complete at least 1 course in LinkedIn Learning.

Lucia Alvariza- Uruguay

Ralph Masangkay - Philippines

Chain Suksawad - Thailand

Andres Antelo - Bolivia

Vrushabh Thool - India

Paola Reina - Colombia

Ilse Corrales- Santa Monica

Ulises Almanza- Denver

Rosa Balderrama- El Paso

Daniel Martinez- Santa Monica

Lucia Alvariza- Uruguay

A big thank you to all of our Entravision employees worldwide for your enthusiastic participation in our new global employee recognition initiative, Grin & Pin!

Take a look at the photos featuring your fellow colleagues from across the globe as they exchange pins. Don’t forget, you have until June 30th to spread joy and recognition. Simply contact your local HR rep for a pin and a nomination card.

Adwake

SaNta Monica

Entravision Global Jobs Marketplace

Entravision is hiring! We are firm believers in promoting from w ithin and love seeing our employees grow their careers within the company. Check out a few of the positions we are recruiting for globally and visit Entravision’s career site to see more and apply!

MEdia GrouP

Community Engagement and Government Affairs Specialist

Santa Monica

Multimedia Journalist

San Diego

Chief Information Security Officer

Santa Monica

Integrated Marketing Solutions Consultant

Monterey

Chief Engineer

Palm Springs

EVc PakiStan

Business Manager

Pakistan

Client Growth Manager

Spain

Programmatic Campaign AnalystSpain

Data Science Engineer

Spains

EVc aPac

Creative Strategist, Pinterest

Philippines

Client Partner, Pinterest

Singapore

Business Head, Pinterest

Vietnam

Apply Now

Health tip: Soothing Stress

The current stress level experienced by Americans is 20% higher than the global average.1 While there is no magic pill to reduce or eliminate stress, there are several ways we can learn to manage the stress in our lives.

Stress may affect health in multiple negative ways2

Chronic stress can:

• Increase your risk for a variety of physical health problems including digestive issues, headaches, muscle tension, heart disease, heart attack, high blood pressure, stroke, and weight gain.

• Increase your risk for a variety of mental health problems including anxiety, depression, sleep problems, memory and concentration impairment.

• Cause a disease either due to changes in your body or behaviors such as smoking, consuming alcohol, or any other poor habit that people use to cope with stress.

• Suppress the body’s immune system, making it more difficult to recover from illnesses.

The 3 stages of stress

Dr. Hans Selye broke the stress response into three stages, which he called the General Adaptation Syndrome:3

1 Alarm Stage – also known as “fight or flight”, this stage occurs when you are frightened or under threat. Your heart rate speeds up and the body releases stress hormones such as adrenaline and cortisol. If prolonged it can take a toll on your body.

2 Resistance Stage – occurs after the initial extreme reaction. Your body tries to adapt to the continued stress. If the stress passes, you can start to rebuild your defenses. If it becomes long-term, you move to the third stage.

3 Exhaustion Stage – is the “burnout” or overload phase. Continued pounding by stress depletes your body’s reserves, which puts you at risk for disease. Facing multiple long- term stressors piles extra strain on your system and may quickly lead to exhaustion.

The power of positive thinking

Whether we see the glass as half empty or half full is an indication of how we perceive things in life. Research suggests negative thinking not only affects health, but also our stress level. Individuals with an optimistic attitude:4

• May be better able to cope with stress

• Have a better immune system

• Are less likely to get depressed

• Catch few infectious diseases

• Have better health habits

• Often live a longer, healthier life5

Consejo de salud: Alivio del Estrés

El nivel actual de estrés experimentado por los estadounidenses es un 20% más alto que el promedio global. Aunque no existe una píldora mágica para reducir o eliminar el estrés, hay varias maneras de aprender a controlar el estrés en nuestras vidas. 1

El estrés puede afectar la salud de muchas maneras negativas2

El estrés crónico puede:

• Aumentar el riesgo de sufrir diversos problemas de salud física, como problemas digestivos, dolores de cabeza, tensión muscular, enfermedad cardíaca, ataque cardíaco, presión arterial alta, derrame cerebral y aumento de peso.

• Aumentar el riesgo de sufrir diversos problemas de salud mental, como ansiedad, depresión, problemas para dormir, y trastornos de la memoria y la concentración.

• Causar una enfermedad, ya sea debido a cambios en su cuerpo o a comportamientos como fumar, consumir alcohol o cualquier otro mal hábito que la gente tiene para afrontar el estrés.

• Suprimir el sistema inmunitario del cuerpo, lo que hace más difícil recuperarse de las enfermedades.

Las 3 etapas del estrés

El Dr. Hans Selye dividió la respuesta al estrés en tres etapas, que denominó Síndrome General de Adaptación:3

1 Etapa de Alarma – también conocida como “lucha o huida”, esta etapa se produce cuando uno se siente asustado o amenazado. La frecuencia cardíaca se acelera y el cuerpo libera hormonas del estrés como adrenalina y cortisol. Si se prolonga, puede pasarle factura al cuerpo.

2 Etapa de Resistencia – se produce después de la reacción inicial extrema. El cuerpo trata de adaptarse al estrés continuo. Si el estrés pasa, usted puede empezar a reconstruir sus defensas. Si se torna prolongado, pasa a la tercera etapa.

3 Etapa de Agotamiento – es la fase de “desgaste” o sobrecarga. El azote continuo del estrés destruye las reservas del cuerpo, lo que aumenta el riesgo de enfermedad. Enfrentarse a muchas situaciones de estrés a largo plazo aumenta la presión sobre su sistema y puede conducir rápidamente al agotamiento.

El poder del pensamiento positivo

Ver el vaso medio lleno o medio vacío indica cómo percibimos las cosas en la vida. Las investigaciones sugieren que el pensamiento negativo no solo afecta la salud, sino también nuestro nivel de estrés. Las personas que tienen una actitud optimista:4

• Pueden afrontar mejor el estrés

• Tienen un mejor sistema inmunitario

• Tienen menos probabilidades de deprimirse

• Contraen menos enfermedades infecciosas

• Tienen mejores hábitos de salud

• A menudo viven una vida más larga y saludable5

Entravision d azzles

EVC Pakistan

Haleon comes to TikTok: Haleon came to TikTok to raise product awareness for Herb Active through a testimonial campaign, reaching more than 25 Million users on the platform, and achieving a 5% uplift in awareness. Checkout the brand spotlight.

Check it out

Entravision TikTok team visits EasyPaisa: The Entravision Pakistan TikTok team visited the easypaisa office in Islamabad for an interactive strategy session, introducing their team to the world of TikTok and taking them through the creative best practices to follow when advertising on the platform to achieve their business goals.

ADWAKE MAU Vegas Sponsorship:

Mobile Apps Unlocked (MAU) Vegas is the premier event in the mobile app industry, connecting every app vertical under one roof. This year we participated as sponsors with booth 541. Our team of experts was ready to teach visitors all about our new tech-oriented User Acquisition solutions, and of course play a little Jenga! We had an amazing time during the event and we got to know colleagues from the industry, clients and prospects. The Adwake MAU Vegas team included Lucas Ceballos, Emre Atalay, Tiago Guimaraes da Silva, Elaine Collaco, Soledad Martinetti, Adib Karbouj, Cigdem Findik, Ivan Romera de Pedro, and Lucila Peluffo.

Other events:

Our team attended the first edition of MiraUp, Miravia’s exclusive eCommerce event in Madrid. The event included brand testimonies which we found inspiring. It was a pleasure to be invited, as we consider these events to be crucial for networking with experts from our industry.

Client Visits:

In April our team flew to Mexico City to pay a visit to three very important clients of ours: VIX, MAX and Banco Azteca. We shared valuable time, got to know each other better, visited the city and had amazing dinners!

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El Paso

On March 23rd, Entravision El Paso hosted its annual health and wellness fair, “Expo Familia.” This event is free for the community with vendors providing a wealth of health and wellness resources including free services like preventive cancer screenings, glucose testing, and eye exams. There was also live entertainment and activities for the whole family. The event was a resounding success! Don’t forget to watch the video recap!

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San Diego

Entravision San Diego has launched a campaign to support the efforts of ‘Big Brothers Big Sisters of San Diego,’ an organization dedicated to assisting young people facing adversity by fostering positive relationships that have a direct and lasting impact on their lives. Our stations will broadcast messages to encourage

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San Diego

April was a busy month for our team at Entravision San Diego. They were present throughout the county in various cities. The News and Promotions team interacted with our community at educational events, expos, and concerts.

Fallbrook | Avocado Festival

Univision San Diego was in attendance at the Avocado Festival, where our team had the chance to engage with our audience and enjoy avocado-based dishes. It was a delightful event that drew approximately 100,000 attendees.

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Barrio Logan| Ciencia y Arte

Our team had the privilege of participating in the Science and Art Ex hibition in Barrio Logan, an annual and inclusive event that welcomes families from San Diego and beyond. At this gathering, the community alongside UC San Diego showcases the significance of science, art, and cul ture. We are immensely proud to have been part of this event.

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La Jolla | Party for the Planet

Our team was present at the “Party for the Planet” event held at La Jolla Birch Aquarium, where we had the opportunity to be part of this celebration, interact with our community, and enjoy a day with incredibly pleasant weather.

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Chula Vista| Curacao Grand Opening

Our team is thrilled to have played a significant role in the grand opening of the new Curacao store in Chula Vista. We were there as the doors opened, enlivening the event and enjoying a musical celebration with the people of San Diego and its surrounding areas.

Employee a ppreciation

El Centro

On Monday, April 15th, Albert Valdez, Operations Manager of El Centro, and staff celebrated his birthday. They love singing happy birthday to you......and enjoy a delicious, chocolate & peanut butter cream pie. Yummy!

Pakistan Ramadan dinner

The Entravision Pakistan team got together for a sumptuous Ramadan dinner at the Kolachi restaurant at the Arabia Sea shore. The team enjoyed a feast fit for kings while bonding at the scenic patio location. Befittingly, the platform is known as the Captain’s Deck hosting our team of leaders.

Work hard play hard

At Entravision Pakistan, we believe in working hard and playing hard. Having had a successful first quarter, the team took some time to bond over games of Jenga and Sequence.

Eid Holidays

The team took a break to celebrate Eid holidays with their loved ones. Once they were back, the action began with a new energy. Here is CCO Shahnawaz Salahuddin dressed in the traditional shalwar kameez.

The Singapore team celebrated Mylen Lara’s March birthday (Finance Head) while in India, the team celebrated Praveen Mishra’s birthday (Finance Of ficer).

EVC APAC Mylen Lara Praveen

Also wishing happy April birthdays to the following EVC APAC team members:

Christasia Cassandra Ad Ops Specialist’ April 3

Nattapong Sae-lieo Business Strategy Manager, April 5

Danica Piedad Client Partner, April 21

Sudtikam Hongsiti Finance Assistant, April 23

Tidarat Thasit Client Partner, April 28

At the end of March, Victor Kong, President of EVC LATAM, visited the EVC APAC team in Singapore. Here is Victor pictured with the team on March 27th. It was a great visit

APAC - Songkran

The Thai New Year, or Songkran, takes place on April 13 of each year. Songkran, in Sanskrit, means the solar cycle. And usually, Songkran is a 3-day celebration that lasts from April 13 to April 15 of each year. This is the time of the year where our team members from Thailand gather with their family to celebrate this special occasion.

April Team buildings

We work hard and have fun!

MSS+ADR:

Dinner

Weekly activity SMADEX

Fridays at the office are awesome! Our team members enjoyed some delicious donuts during the weekly activity.

TGIF: Bingo Night

We shared an evening of excitement and fun together as a team! Congrats to the Bingo winners: Santiago and Paola.

Earth Day - April 22nd

Our teams took a moment to pause and think about the beauty of our planet and how fortunate we are to call this magnificent planet our home! We looked at our earth through a jigsaw puzzle, as a reminder to appreciate the natural world.

Entravision Colombia celebrated April birthdays together. Felicidades!

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San Diego

San Diego celebrated April birthdays. Best wishes to Beth Lynch, Chip Thomas and Christian Toledo! Happy Birthday!

Santa Monica

On April 8, 2024, a total solar eclipse moved across North America, passing over Mexico, the United States, and Canada. In Santa Monica, the staff joined in on the exciting celestial event.

Congratulations to Esteban Lozada, Senior Accountant and groom to be!

The Santa Monica team showered Esteban and his fiance with love and well wishes for their upcoming wedding day.

The Santa Monica team wished a very happy birthday to Roy Nir, Assistant Corporate Controller/VP of Financial Reporting, on April 19th!

Entravision b abies

Congratulations on your new bundle of joy. Wishing your family much joy and happiness!

Uruguay- Mercedes Comas, SOX Compliance Analyst, on the birth of her daughter Chiara born in Uruguay on April 11th.

Q1 2024 Global EMPloYEES oF tHE QuartEr

Congrats again to our Q1 2024 Global Employes of the Quarter recipients!

EVC Pakistan- Osama Tabrez receiving his award from Faisal Sheikh, President EVC Pakistan

EVC Latam Sales- Fernando Gonzalez

EVC Latam Sales- Angela Camargo

US Digital- Santiago Lopez

Employee r esource

Page on c ornerstone!

Don’t forget you can access important employee documents such as the Employee Handbook, COVID-19 company policies, and other employee resources on the Employee Resource page in Cornerstone.

Entravision Employee r eferral Program

Entravision is always looking to hire talented employees like you!

If you know someone who shares our work ethic, values, and would be a great addition to the Entravision familia, refer them and get rewarded!

If your referral candidate becomes a part of our team and completes their 90-day probationary period, you will receive a $100 gift card. To be eligible for the referral reward, send an email with the name and contact info of your referral to your local HR/People & Culture contact.

Entravision Milestone a nniversary r ecognition Pins

Employees who reach a milestone anniversary with Entravision (1, 5, 10, 15, 20, 25, 25+ years) will receive an Entravision anniversary pin commemorating their milestone year. We want to celebrate and recognize the years of service, passion, and dedication our employees devote to their work, teams, and the company year after year.

Here are some of our milestone anniversary Entravisioners with their pins!

Jazmin Contreras 1 Year

Monterey

Pablo Barbato 1 Year

Uruguay

Belen Figueredo 1 Year

Uruguay

a nniversaries

Entravision would like to recognize the employees below that have reached milestone anniversaries with the company. Thank you for your years of service and dedication!

26 Years with Entravision!

Clara Arredondo-Lemons

Integrated Marketing Solutions Consultant

25 Years

Jonathan A. Montes

Production Manager

20 Years

Nancy Dawson

Engineering Assistant

10 Years

Karina C. Rodriguez

EVP of Sales, Branding & Partnership Marketing

5 Years

Armando Zamora Jr.

Photographer/Editor

Jose F. Salinas

Integrated Marketing Solutions Consultant

Dalia P. Ramirez

Executive Producer

Mylen Lara

Finance Officer

Adriana Gautreau

Traffic Manager Smadex CEO

Lucas Ceballos

Juan P. Luna Dominguez

Accounting Supervisor

Concepcion Coppola

Senior SOX Compliance Manager

Mauricio Arnal Placeres

CFO Digital

1 Year

Alexis Marie Cunanan

Marketing Manager

Sergio Veliz Toro

Client Partner, Senior

Carlos Olivares

Client Solutions Manager

Agustin Marcotti

Global Business Operations Analyst

Elisa M. Lozano

Sales Director

Corentin Coutret Rozet

Software Engineer

Cole W. Mc Namara

Research Analyst

Melissa C. Schneidmuller

VP Network Audio Solutions

Ian Ignatius B. Loyola

Master Control Operator

Parada Maimongkol

Ad Operations Specialist

Gerardo Pena

Country Manager

Geraldine Giraldo Aguillon

Global Recruiter

Pablo Barbato Castro

SOX Compliance Analyst

Carlos Juarez Pons

Programmatic campaign analyst

Chang Xing

Sales Manager, Senior

Jessica Gonzalez

Accounting Assistant

Emanuel Gonzalez Master Control Operator

Susan Leppanen Integrated Marketing Solutions Consultant

n ew Employees Welcome!

Dmitry Lastovichek Data Science Senior Director Armenia

Laura Rodriguez Sanabria Sr Trafficker Colombia

Leidy Daniela Rodriguez Reina Campaign Manager Colombia

Lucas Castro Olaya Campaign Manager Colombia

Rodrigo R. Camacho Aldaz Sports Anchor Denver

Genesis Giraldo Picon News Producer Denver

Edgar D. Ramirez Digital Reporter El Paso

Genesis Salazar News Producer Las Vegas

Paul Casas Jr. Master Control Operator McAllen

Mario Campos Multimedia Journalist Palm Springs

Danielle Dolar Client Partner Philippines

Roma Mangahas Client Partner Philippines

Ailer Lim Head of Collections Philippines

Micah Ellah Lanuzo Programmatic Campaign Analyst Philippines

Jose Luis Aranda Chief Engineer Phoenix

Brent Middleton Integrated Marketing Solutions San Diego

Fabiola Rangel Sr. Director Marketing CommuniSanta Monica

Roni Asatourian Data Scientist Santa Monica

Alexander F. Brizuela Gonzalez Marketing Manager Santa Monica

Areli N. Contreras Perez Traffic Assistant Santa Monica

Miranda Cowdrey Sr. Data Analyst Santa Monica

Maria Calle Creatives Design Analyst Spain

Mariana Costa Programmatic Campaign Intern Spain

Nancy Esther Vidal Marciano Graphic Designer Spain