What is Snapchat? Snapchat is a platform used to share ephemeral images and videos with the option of adding graphic doodles, dispersed through an account’s contact list. Snapchat has apps for both iOS and Android devices, and was designed by Evan Spiegel and Bobby Murphy during their time at Stanford. The popular medium recently made headlines as it is rumored to be seeking funding- one of the potential likely investors that has been
reported? HRH Prince Alwaleed bin Talal, who already has shares in Twitter. 700 The number in millions of Snaps sent per day by Snapchat users. These users reportedly view one billion Stories per day. 17 The amount of time in minutes, according to a social media survey by Cowen, that U.S. users age 18 and older spend on Snapchat per day. The same survey reports that it’s neck and neck with Twitter at 17.1 minutes, and just behind Instagram at 21.2 minutes per day.
IMAGE CREDIT WWW.THEGUARDIAN.COM http://www.theguardian.com/media/2015/mar/09/snapchat-chief-prince-alwaleed-twitter-news-corp | youtube images © youtube.com
Below: The Guardian reporting on HRH Prince Alwaleed bin Talal’s meeting with Snapchat CEO Evan Spiegel.
Tuning in YouTube Roadshow visits Lebanon to coach creatives The YouTube Roadshow made its stop in Beirut for the first time, hoping to meet and connect with Lebanese musicians who promote their material on YouTube. The program, which began in 2013 exclusively in UAE, Egypt, and KSA, aims to help musicians monetize their musical content on YouTube through advertising. In a region where over two hours of content is uploaded every minute, it’s no surprise that YouTube has set its sights on MENA-based channels. The YouTube Roadshow also advises YouTube users about technical and logistical support in order for them to maximize their revenuepotential through their YouTube. It might sound absurd, but many people these days are making a living off their YouTube channels, and independent or unsigned musicians can use YouTube as an equal playing field to prominent ones.
Adapt then adopt Successful Snapchat strategies Promote the process Show a project from start to finish, even the ones that didn’t made the cut- and invite others too! For Easter, artist @miologie invited others to submit their doodles on top of her initial doodle, resulting in a number of artworks that were eventually showcased on her public account.
Backstage pass Show what happens behind the scenes and bring your audience into the story. Take a tip from Mashable’s coverage of the Golden Globes- it showed its Snapchat audience inside the award ceremony’s control room.
YouTube Roadshow in Lebanon
may 2015 Entrepreneur
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