surprise that GamePlaySport appears to be doing well. It seems that they’ve filled a massive gap in Dubai’s ever-growing health and fitness market. Berri agrees,
www.gameplaysport.com
Co-founder Ghazwan Hamdan
describing it as a market experiencing “double-digit growth. Everyone can notice sport clubs opening every month, new public and private sports events from cycling to football and health food and clinics increasing their presence in the city.” GamePlaySport works with both large and small ventures; the focus is to create a platform that benefits any kind of club or venue in that growing sector and specifically to “increase their reach outside of their core audience. Our partners clubs include specialized gyms as well as established and influential clubs such as Platform 3 or Innerfight.” So what’s next? “We’re only at the beginning of a long journey!” says Berri, who says that GamePlaySport already have growth plans for the future. They’re expanding geographically, now opening up to users from Abu Dhabi, and stepping up on their web platform by working on adding a payment option “so users can book
“For sports enthusiasts, users go on gameplaysport.com, browse activities and sports or search for particular sports based on location and time,” specifying that the platform currently has over 1000 activities listed from 300 sports clubs and venues. Sports clubs are able to promote their programs to a larger audience, and can manage them through an account dashboard.
their activities online rather than having to contact the club manually.” What about apps? Berri admits that he’s putting those plans on hold, citing an interesting statistic, “There are lots of great apps out there, yet the vast majority of users use less than 5% of those apps.” Long story short, he’s waiting for GamePlaySport to have an even larger audience before developing an app. Growing your business means facing large obstacles, but I’m sure Berri and Hamdan will just (rock)climb right over them. may 2015 Entrepreneur
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