SUPPORTED BY
Luxury Partner
PLATINUM ALLY GOLD ALLY
knowledge partner
eral Counsel at Emirates NBD, Carla Koffel, Executive Director of Pearl Initiative, Rana Nawas, Senior VP, Capital Markets at GE Capital Aviation Services and President of the Dubai Chapter of Ellevate. The second discussion delved on developing and cultivating a brand identity, targeting your audience, marketing strategies and more, under the title of The Hard Sell: Building Your (And Your Business’) Brand Value. Driving forward the discourse were panelists Katharine Budd, co-founder and CEO of NOW Money, Serene Touma, Marketing and
SILVER ALLY
ecosystem partner
VENUE PARTNER
Communications Director at BECO Capital, Farah Moumneh, Head of Strategy at OMD, and Tara Rogers-Ellis, co-founder and Managing Partner of Mojo PR. The third and final panel of the event was around the topic of generating revenue from various stages of a business, maintaining a good customer experience, and more, under the title of Scaling Through Sales: Funding Your Enterprise’s Growth With Your Customers. The panel included Donna Benton, founder and CEO of The Entertainer, Alanoud Faisal, co-founder
GOLD ALLY
A PRODUCTION BY
of Inevert.com and Advisory Chairwoman of ella, Sarah Jones, founder and CEO of Sprii, and Sharene Lee, co-founder of Melltoo. The 2017 Achieving Women Forum, presented by du, was held with the support of Dubai Business Women Council and in association with Luxury Partner, Cadillac; Platinum Ally, AJSM Investments; Gold Allies, OMD and Philip Stein; Silver Ally Yvolv; Knowledge Partner, Skyline University College; Ecosystem Partner, ArabNet, and Venue Partner, The W Hotel at Al Habtoor City. june june2017 2017 Entrepreneur
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