COVER STORY
ZAKIR HUSSAIN, DIRECTOR, BD SOFTWARE (COUNTRY PARTNER FOR BITDEFENDER)
MAKARAND JOSHI, AREA VP AND COUNTRY HEAD, INDIA SUBCONTINENT, CITRIX
“Enterprise mobility management has climbed up the ranks in the Enterprise IT landscape in terms of business priority. Organizations are always looking for ways to offer flexibility to their
“Today, mobility is playing track role for Business transformation With boost to mobile coverage and quality, it has become a useful tool in business, starting
with business mails and transferring to many more important benefits of Mobility.”
employees while ensuring productivity.”
smartphones and high speed wireless internet, applications today are reaching every human pain point, improving productivity, efficiency and experience both across homes and businesses. Businesses are undergoing digital transformation across every sector and are looking to embrace the productivity and flexibility offered by enterprise mobility. As per recent reports, the India enterprise mobility market is projected to grow with a CAGR of around 25% through 2022. This growth can be attributed to growing internet and smart phone penetration, emerging mobility trends such as BYOD, CYOD, BYOA, and surging data telecommuting needs. This is supported by demand for increasing workforce productivity and cloud workspace along with consumerization of IT is poised to propel enterprise mobility management among Indian organizations. Today, Enterprise mobility perches at the top of most CIO priority lists. Businesses across sectors are realizing that enterprise mobility is a necessity today. As per the IDC’s analysis, over 50% of enterprises today rate enterprise mobility as a high priority area. From a business, not enabling the field force with decisive data and information would eventually mean losing out to a rival who 16 ENTERPRISE IT WORLD NOVEMBER 2018
has done so. While the adoption of enterprise mobility in India has been slow among the major economies, it is picking up of late. IDC’s deep analysis on the Asia Pacific Region for 2017 establishes that enterprise mobility in Asia Pacific represents one of the fastest-growing markets across the region. Mobility is taking the top spot as a technology priority for enterprises. The report also identified that 37 per cent of the Indian organizations have rated enterprise mobility as high priority.
HOW MOBILITY IS CHANGING THE ENTERPRISE LANDSCAPE Indian businesses are on a constant look out for ways to bring in efficiency and integrate digital solutions in processes. As Makrand Joshi of Citrix explains, “Enterprise mobility management in particular has climbed up the ranks in terms of business priority. Organizations are always looking for ways to offer flexibility to their employees while ensuring productivity.” As digital enables smarter and more connected processes, today’s workforce can no longer be limited to a static work station. With smart devices, multi-tasking, working remotely
and working on-the-go are not a difficult task and equally productive. “Enterprise mobility continues to sit at the top of a CIO’s priority list. Along with being a major growth contributor, it also represents a change in the way work is typically viewed.” Makarand continues, “Today, work has moved beyond the cubicle and is a seamless process irrespective of location, network or time. Owing to this pace at which organizations have been evolving with work patterns, the onus falls on the CIO to ensure that a secure environment is created for the mobility function.” Saravanan Thambusamy, VP IT, Allsec Technologies explains how mobility is a big part of enterprise operations today, “Mobile devices host most transactions that happen on the ground especially with the employee-on-the-go and his/ her workflow approvals with Direct Manager. It helps Time and attendance regularizations – which if not attended to on time would result in pay cuts. The anytime-anywhere-any device helps employees and managers attend to cut-offs and deadlines far more effectively than the traditional desktops would allow.” Zakir Hussain, Director, BD Software which is the country partner for Bitdefender says, “Today,