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Barracuda signs VAD agreement with Ingram Micro Barracuda Networks, Inc., has announced a distribution agreement with Ingram Micro for the Gulf region. The relationship enables Ingram Micro to offer Barracuda’s complete portfolio of email, application and cloud, network, and data protection solutions to resellers through its widespread channel network across the UAE, Kuwait, Qatar, Oman, Bahrain, Yemen, and Pakistan. The channel remains at the epicentre of their success and ongoing expansion across the Middle East. Acting as an extension of the local team, Ingram Micro will serve to expand their on-ground presence across the region. Their expertise aligns with their commitment to their valued partners by strengthening their enablement capabilities. Together, they will empower
Giovanni Goduti, VP, EMEA Sales, Barracuda and Dr. Ali Baghdadi, SVP & Chief Country Executive, Mea Ingram Micro. their partners to identify opportunities in the market – particularly in the education and mid-market segments – and confidently bid for deals. As a distributor, Ingram Micro will focus on providing channel organisations with support in onboarding, product training, and certification, as well as on developing the POCs, demos, and presentations needed to advance opportunities with end customers. In its efforts to accelerate its partners’ ability to go to market with comprehensive solutions
built on best-of-breed technologies, Ingram Micro will collaborate with Barracuda to provide solution bundles that address some of the most pressing needs of regional businesses. Among these are the combination of Microsoft 365 with Barracuda Cloud-to-Cloud Backup to deliver search and restore for Office 365 data including Teams, Exchange Online, SharePoint, and OneDrive; enhanced Microsoft 365 email security with Barracuda Email Protection; and secure, zero-trust-based access to Microsoft Azure with Barracuda’s CloudGen Firewall.
BWT Alpine F1 teams up with Sprinklr BWT Alpine F1 Team is pleased to confirm a three-year partnership renewal with Sprinklr (NYSE: CXM) as official partner and Unified-CXM platform provider for the team and the wider Alpine brand. The team will leverage all four Sprinklr product suites – Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social – as part of its project to maximize engagement with its loyal fans. Sprinklr’s Unified-CXM platform will help the team future-proof its marketing, customer service, and engagement strategy to stay competitive and continuously evolve their experience strategy. BWT Alpine F1 Team is one of the most exciting brands in the world of professional sports. Sprinklr is proud to support their
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vision for growing fan and community engagement as F1 continues to expand in popularity. They are also proud of the cultural shifts they are making to create more inclusive, equal, and fair opportunities for everyone who wants to participate. They are delighted to extend the partnership for three more years with the BWT Alpine F1 Team to help them put all fans at the center of their digital strategy. Alpine uses Sprinklr’s products to listen to the world of F1 across more than 100 million sources, taking unstructured data and transforming it into actionable insights, which allow Alpine’s marketing and content creation team to shape more targeted and personalized content for Alpine’s fans and connect with them in real time.
Ragy Thomas, Founder and CEO, Sprinklr
