Executive Strategies And Leadership Challenges

Page 70

EXECUTIVE CORNER

DAR TANTORA HOTEL OPENED IN SAUDI ARABIA’S ALULA OLD TOWN The Royal Commission for AlUla will further expand the accommodation offering in AlUla with Dar Tantora by The House Hotel, in AlUla Old Town. Dar Tantora will also house a pool and spa as well as a restaurant and café. Royal Commission for AlUla is developing the 30-room landmark property by restoring several historical mud-brick buildings using contemporary engineering methods and time-honoured techniques. The development will showcase the Old Town village as a vibrant cultural hub. The rooms will be adorned with traditional décor, furniture and artistic accents, incorporating storytelling elements that capture the area’s intangible heritage. Local artisans received specialised training to participate in the restoration endeavours. Royal Commission for AlUla has a vision for diverse range of accommodation of 5,000 keys by 2030. For delivering on this vision, AlUla Old Town was recognised by the United Nations World Tourism Organisation as Best Tourism Village in 2022.

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