LOMBARD TYRES
KEY SUPPORTING ROLE Lombard Tyre’s expansion has been in line with the development of the sector itself. The South African Tyre Industry is worth approximately R30bn per annum, and is one of the key supporting industries for the dominant domestic automotive industry. According to a recently released TechSci Research report entitled ‘South Africa Tyre Market Forecast and Opportunities, 2020’, the tyre market in South Africa is forecast to grow at a CAGR of over 11% in the next two years. Among the prominent reasons for this soaring growth are government incentives encouraging domestic and foreign investment in the sector and further growth in the country’s automotive sector. It is the passenger car tyre segment that is projected to witness the fastest growth during the forecast period, due to the estimated increase in passenger car sales, expanding consumer base, increasing urbanisation and the introduction of electric vehicles in the market. “Citing growth opportunities in the passenger car market, major global automotive companies have established their manufacturing or assembly plants in South Africa. Apart from catering to domestic demand, these companies also export automobiles to
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other African nations, too; we now distribute to Namibia, Botswana, Zambia, Malawi, Zimbabwe, Mauritius, Mozambique, Lesotho and Swaziland.”
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neighbouring countries, consequently fuelling growth in South Africa OEM tyre market,” explained Mr Karan Chechi, Research Director with TechSci Research. Such lucrative industries are always linked to strong competition and a tough industry in which to get ahead, as Botha points out. “We are one of, if not the biggest, independent dealers in Southern Africa,” he says proudly. “We consider ourselves to be a large and responsible role player in the retail and wholesale market. There are around 2000 independent tyre dealers in SA trying to make a living in a market with around 10 million cars, however, so this is very competitive and challenging.” Lombard Tyres, though, has that special combination of constant focus on quality, ambitious growth plans and a peerless product range
that leaves it positioned to keep ahead of the chasing pack. “Kumho research and development is very strong,” rounds off Botha of one of his company’s key partnerships. “There is a huge untapped market with 4x4 and light truck vehicles but we are a small part of the Kumho export machine. When a customer has a Kumho fitted, they return for the same product next time around because the quality is so ahead of the rest,” Botha goes on. “We have such a wonderful product, which has proven itself in all fields, while the quality speaks for itself.”
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