DIGITAL ORDERING
CONTACTLESS PAYMENTS Pay-ahead technology and contactless payment options include online, virtual kiosks, mobile, tap-to-pay (NFC). Some governments are requiring tap/NFC payment as a condition of re-opening.
Digital ordering helps solve the ongoing issue of increasing front-of-house (FOH) labor costs amidst talent scarcity by enabling more coverage per server. The market can expect to change monthly and even weekly in the near-term, making realtime digital insights critical for knowing how each restaurant is meeting the conditions and how each market is performing as the country gradually re-opens.
DIGITAL MENUS Digital menus yield significant cost efficiencies including printing, shipping, proofing, pricing, and versioning.
MOBILE ORDERING Mobile ordering technology can unlock benefits and revenue drivers, over and above health, financial, and regulatory implications of COVID-19. Mobile ordering provides a foundation for innovation and connectivity to improve guest experience, insights, and operational adjustments, in ways that were long overdue.
TABLETOP ORDERING
MOBILE ORDERING HIGHLYCUSTOMIZED EXPERIENCES INCLUDE: • Varying versions of digital menus, during varying times of the day • Express menus, with easiest-to-prepare items • Premium items, only available to certain seating areas/individual tables • Guest feedback collection, in real time, down to the individual menu item level
VIRTUAL KIOSKS/BYOD
Some POS systems can support location-based ordering systems, so that each table or bar location has a unique QR code enabling guests to be seated, scan the QR code, place an order and have their order and the table location sent to the kitchen, enabling a quick delivery with a minimum of interaction with staff.
Consumers can use their own mobile devices as virtual kiosks, placing orders either in advance or on-site. Successful implementations of virtual kiosks enable guests to scan a QR code, bringing customers directly to the restaurant’s ordering page. Customers can place orders and process payment, directly from their phones, bypassing the need for physical interaction with staff.
RESTAURANT TECHNOLOGY NETWORK
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PICK-UP LOCATIONS/ PICK-UP LOCKERS Pick-up locations can be specifically designed for orders placed via virtual kiosks. Pick-up locations should include designated areas, well-signed for easy identification. Reimagined designated pick-up areas can be further enhanced with secure Pick-up Lockers integrated with your order-ahead platforms. This technology ensures consumers or third-party delivery drivers only touch the orders meant for them, reducing unnecessary extra touches and increasing consumer confidence and reinforcing your brands’ commitment to health and safety.
