Status of In-Store Technology Will Start Upgrade Within 12 Months
Will Start Upgrade Within 12-24 Months
No Plans
Up to Date
Started Major Upgrade
WiFi for Customers
49%
5%
13%
13%
21%
Click-and-Collect Management
28%
25%
23%
3%
23%
Curbside Pickup Management
35%
25%
20%
3%
18%
Home Delivery of Web Orders Management
35%
18%
20%
8%
20%
Food Safety
63%
3%
13%
8%
15%
Mobile Devices for Managers
30%
8%
25%
5%
33%
Food Labeling
44%
15%
10%
8%
23%
Real-Time Store Monitoring of KPIs
23%
5%
18%
13%
41%
Shopper Tracking
23%
8%
13%
18%
38%
Location-Based Marketing
20%
8%
10%
8%
55%
POS Software
38%
18%
8%
10%
28%
POS Hardware
35%
13%
10%
8%
35%
POS Peripherals
35%
13%
15%
8%
30%
Self-Checkout Terminals
20%
10%
18%
5%
48%
Scan and Go on Customer's Device
10%
8%
13%
8%
63%
Scan and Go on Store-Owned Device
13%
5%
13%
5%
65%
Computer Vision Item Scanning
10%
3%
8%
5%
75%
While we tend to focus on the areas that retailers are investing in, it’s also important to examine the technology that has either fallen out of favor or been placed on the back burner. Survey respondents report no plans to invest in chatbots (60%), remarketing (45%), product recommendations (30%) and CRM/personalization (30%). The lack of interest in chatbots isn’t overly surprising, since grocers have much more pressing concerns, but the failure to invest in product recommendation and personalization is certainly noteworthy and could come back to bite laggards as consumers continue to gravitate toward tailored paths to purchase.
In-Store Tech Started or Will Start Major Upgrade in Next 12 Months
The Ever-Evolving Store
Click-and-Collect 48% Curbside Pickup 45% Home Delivery 38% Mobile Devices for Managers 33% Will Start Major Upgrade Within 2 Years
Real-Time Store Monitoring of KPIs Shopper Tracking Mobile Devices for Managers Home Delivery
31% 31% 30% 28%
Digital shopping has certainly been thrust into the spotlight this year, but the store is still king and will remain poised atop the grocery throne for years to come. According to survey respondents, more than 90% of sales still originate at the store level, meaning that to succeed, grocers must continue to invest in and evolve their store offerings. We asked grocers what store technology they’re investing in today, as well as their plans for the next two years. They reported that they are either currently engaged in a major upgrade or will start one in the next 12 months for these critical store technologies: click-and-collect (48%), curbside pickup (45%), and store-based home delivery (38%). These foundational technologies are vital today PROGRESSIVE GROCER November 2020
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