We’ve seen an increased demand for products without artificial flavors, preservatives or colors in the marketplace.”
products that are nut-, gluten- and sugar-free. To make the keto-friendly mixes for bread, biscuits, brownies, cake, cookies, coffee cake and muffins, Sanabria uses —Ben Friedland, KeHE Distributors coconut flour as a base and incorporates other ingredients such as golden flaxseeds and the natural sweetener allulose. “I just started using cucumber seed flour, too,” she says. Vegan pastries, cakes and breads are also part of the betterfor-you movement. Plant-based ingredients like tofu, ground flaxseeds, plant butter and avocado, among others, are being used as alternatives to eggs and butter in these formulations. As with flours made from different grains instead of traditional white processed flour, some plant-based flours are also incorporated into baked goods, such as those made from banana, cassava, sweet potato, mango and coffee. In a health-centric era, immunity-boosting ingredients like turmeric, ginger, citrus and nuts are also part of recipes for some baked goods. Probiotics are being added to some baked goods as well, as a way to bolster gut health. Global ingredient supplier ADM, for instance, offers dietary fiber ingredients that are said to nourish microflora in the human gut. The health-and-wellness trend in bakery and baking also encompasses shopper interest in minimal, wholesome ingredients. “Transparency and sustainability are still important, and clean labeling plays an important role,” asserts Richard. “I think consumers will continue to seek out those kinds of products.” Several brands are moving in this direction. KeHE Distributors’ Made With brand recently added a line of “attribute-driven” bakery products made with clean ingredients; the line offers dairy-free, kosher and non-GMO brioche hamburger buns, hot dog buns and a braided challah loaf. “We’ve seen an increased demand for products without artificial flavors, preservatives or colors in the marketplace,” says Ben Friedland, executive director for the KeHE exclusive brands. “This new line fits that consumer demand, but also our ingredient philosophy of a clean and great-tasting product.”
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